[E-commerce Evening News on December 22] 1. Alibaba Big Data: Taobao and Tmall have more than 4 times "late-night shopping parties" as high as 80 million; 2. CCTV evaluation: 7 yuan ordinary anti-smoking masks beat 499 yuan hot products; 3. Tongcheng announced that all the products of its transportation line will be connected to WeChat search; 4. Alibaba Wang Shuai talks about Wuzhen dinner: It has smeared Chinese Internet companies as a whole.
E-commerce newsletter:
1. Alibaba Big Data: The "late-night shopping" on Taobao and Tmall has reached 80 million more than 4 times
Alibaba data found that between 0:00 and 4:00 a.m. every month, the number of "late night shopping parties" that open Taobao and Tmall more than 4 times has reached 80 million. Interestingly, this group of students is not a group of lonely people living alone or lonely. "Late Night Shopping Party" is mainly born in the 1980s. Most of them are married and in love, 60% of them are women, and the things they buy are also very different from those during the day... (E-commerce knowledge)
2. CCTV evaluation: 7 yuan ordinary anti-smog masks beat 499 yuan
CCTV Finance's "Consumption Proposition" sent various anti-haze masks on the market to the National Labor Protection Products Quality Supervision, Inspection and Testing Center for an experimental test. Testers found that the actual filtering effect of a 499-yuan product is 44.5%, and the anti-haze effect is only 67%. (CCTV News)
Internet newsletter:
1. Tongcheng announced that all its transportation products will be connected to WeChat search
Tongcheng Travel recently announced that all its transportation products have been connected to WeChat search direct service. In addition to purchasing tickets through WeChat wallets, WeChat users can also use various booking services such as air tickets, train tickets, bus tickets and boat tickets provided by Tongcheng Travel through WeChat "Suyisou" and mini programs. (DoNews)
2. Ali Wang Shuai talks about Wuzhen dinner: It has smeared Chinese Internet companies as a whole
Regarding the Wuzhen dinner at the World Internet Conference, Wang Shuai expressed his opinion. He believed that this was a shameful act and smeared the overall Chinese Internet companies. He also said that Taobao is a well-known victim of fakes, and we hate fakes more than anyone else. The harm caused by counterfeit goods to Taobao brands is beyond everyone’s imagination! (Friends)
3. Daily Cooking Layout of trillion-dollar offline market experience hall is launched
On December 21, the Riri Chuan Brand Life Experience Hall was recently launched at the K11 Shopping Center in Shanghai. This is a 170-square-meter "personalized kitchen" and is also a global "food life experience hall" for daily cooking. It is reported that the daily cooking experience hall of Ryribob includes services such as environmental experience, kitchen appliance trials, seasonal ingredients tasting, baking experiences and other services. At the same time, it is worth mentioning that there are no salesmen or waiters here, only professional "life experience officers". (Yibang Power)
Cross-border newsletter:
1. The founder of South Korea Lotte Group was sentenced to 4 years in prison
According to Yonhap News Agency, on the afternoon of the 22nd local time, the Seoul Central District Court in South Korea issued a first-instance verdict. Xin Dongbin, chairman of Lotte Group, was sentenced to one year and 8 months in prison for two years of probation for suspected corruption and dereliction of duty. Xin Dongbin's father and founder of Lotte Group, Singhhao, was sentenced to four years in prison for suspected illegal operation. (Overseas Network)
2. Aim at the rebound opportunities of luxury goods market Prada launches e-commerce platform in China
Prada has launched an e-commerce platform in China, seeking to seize the rebound opportunity of the world's well-known luxury goods market driven by online shopping. The Milan-based company said in a statement emailed Thursday that the website went online this week and allowed customers to buy ready-to-wear fashion, luggage, accessories, shoes, perfume and glasses online. The website will also provide options such as personalized concierge services and integrate with Prada stores, social networks and local payment methods, including Alibaba's Alipay and Tencent's WeChat. (Bloomberg)
Today's view:
1. Where does the huge profits from free shipping on Taobao 8.8 come from?
There is no free lunch in the world. The Internet products we use for free are either still in the trial period (such as ofo), or use us to set off the light of paid users (such as Douyu Live), or want to lead us to paid places (such as Geta and Youku), or have other ideas for us (such as "data company" Alibaba). Of course, it is not ruled out that products (such as Moji Weather) have not yet been explored, but they have just not been explored. After understanding this level, I realized that the little boss who gave us free "movies" back then was not a sex educator, nor was it the "good people have a safe life" that netizens called, but a pioneer of the free model of the Internet industry. (Entrepreneur)
2. CEO of SEE Xiaodianshop: Now we are entering the WeChat Internet era
Since 2017, the Internet era has gone from PC to mobile to the current WeChat Internet era. Now the WeChat MAU has reached 1 billion and the official account is 20 million. Compared with the mobile Internet era, from 2011 to 2016, the MAU was only 6 million, and the App was only 2 million + 4 million. Three worldviews of future e-commerce:
1. Network collaboration is carried out through relationship chains. Currently, the three representatives of social e-commerce include Pinduoduo, Yunji and Xiaodianpu;
2. Data can only be reached;
3. Mini Program. (Yibang Power)
Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
EN
CN
