E-commerce Evening News Brief on August 7-Laogao E-commerce News

　　#Laogao E-commerce News# [E-commerce Evening News on August 7] JD.com's Qixi Flower Sales Data, the post-90s express their love more directly; Tmall: Huawei P30 and other more 4G mobile phones have started to reduce prices; Alibaba underwriting Ningshan 600,000 kilograms of corn farmers' income may triple; Kuaishou provides hierarchical support to MCN institutions and publishes grading standards; Lei Jun responds to "the first-class Xiaomi TV shipment sales in the first half of 2019": It is a continuous innovation...

　　E-commerce newsletter

　　1. Alibaba underwriting 600,000 kilograms of corn farmers in Ningshan may triple the income of farmers

　　According to August 7, the colorful sweet glutinous corn created by Alibaba, together with the Yangling Demonstration Zone and Northwest A&F University, will be sold for the first time on Taobao every day sale from August 8 to 10, with an estimated sales of 600,000 kilograms. It is reported that these colorful sweet and glutinous corns come from the fresh corn demonstration park in Ningshan County, Shaanxi Province. In recent years, Ningshan County has vigorously developed corn planting, with an area of ​​about 23,000 mu. However, due to the single variety, corn can only be sold as feed, and the per mu yield income is less than 1,000 yuan. (E-commerce News)

　　2. Dingdang Express Pharmaceutical and Tuanche.com reach strategic cooperation

　　According to August 7, Dingdang Express Pharmaceutical reached a strategic cooperation with Tuanche.com. In the next few months, the two sides will launch summer theme activities in many cities such as Beijing and Tianjin to create automobile life scenarios such as travel protection and medical emergency. In addition, Dingdang Express Pharmaceutical Booth will also be set up at the Tour Car Festival in various places. (E-commerce News)

　　3. JD.com’s Chinese Valentine’s Flower Sales Data, post-90s express their love directly

　　According to August 7, as of 12 o'clock today, the sales of flowers on the Chinese Valentine's Day have reached the full day of Valentine's Day this year. Based on the current sales trend and orders placed, the sales of flowers on the Chinese Valentine's Day will reach 1.4 times that of February 14. Among them, the post-90s generation purchased the most, accounting for 46% of the total sales. At the same time, the post-90s generation is also the group that is most willing to express their love directly. More than 70% of the orders mentioned "Love you" in the notes. However, only 45% of the post-80s orders left a message "Love you". The post-70s generation's expression of love is more tactful, and the keyword that appears most frequently in the notes is "Thank you".

　　It is worth mentioning that in the past, male users' purchases were often higher than those of women in such festivals. According to this year's Dada-JD Home Data, the proportion of women in the orders for flowers, cakes and desserts during this year's Qixi Festival reached 37.6%. This shows that the consumption concept of holiday gifts for male and female users is gradually changing, and both men and women are happy to send gifts on holidays to express their love to each other. In addition, the single group did not forget to reward themselves during the festival. (Europe)

　　4. Tmall: More than 30 4G mobile phones such as Huawei P30 start to reduce prices

　　According to August 7, more than 30 4G mobile phones on Tmall have recently started price cuts. On August 6, the price of Huawei P30 Pro was directly reduced by 500 yuan, and models such as Xiaomi 9 and vivo x27 were reduced from 100 yuan to 400 yuan. Previously, OPPO Find X was reduced by 1,000 yuan, and Honor Magic 2 was reduced by 700 yuan. Chen Chen, director of Tmall mobile phone industry, said, "There is still half a year left for the turnover period of 4G mobile phones." It is expected that in March next year, 5G mobile phones will have hope of falling to the 3,000-3,500 price range, and 4G mobile phones will face greater pressure. (Chuangyebang)

　　5. The "Qianyue Assistant" launched the WeChat mini program "Qianyue Assistant"

　　According to August 7, Triple-Road Express recently launched the WeChat mini program "Cross-Road Assistant". The homepage of the mini program has currently launched two sections: "Send Express" and "Send Fruit Fresh". The "Scan the QR code and send the goods" function has not yet been launched.

　　The specific operation is that when sending express, you can place orders in batches, add multiple recipients at a time, and you can also fill in the delivery information anytime and anywhere; when clicking "Send Express", consumers need to select customer type. If you are an enterprise user, you need to select "I have customer code" and bind customer code; if you are an individual user, select "No customer code" and enter the information improvement page and place an order.

　　The "Shifen Fruit" section is exclusive to fruit and fresh food customers. When placing an order, the recipient can be invited to fill in the recipient information. After the recipient fills in the information, the sender will have a list of orders to be placed on the sender mini program page. You can enter to supplement the sender information and then confirm the order.

　　In addition, as the hairy crab harvest season arrives, Juyue Express has recently launched the "2019 Hairy Crab Speed ​​Transport Overall Solution" to help solve the problems of the hairy crab industry chain. (Yunzhang Finance)

　　Internet Information

　　6. Didi and Wanda Hotel have reached a strategic cooperation, which will connect travel and hotel services

　　It is reported that Didi Chuxing has reached a strategic cooperation with Wanda Hotels and Resorts. This cooperation will be made by Licheng Special Car, Didi Luxury Car and Wanda Hotel to connect resources and services in the travel and hotel fields, and carry out in-depth cooperation in travel service upgrades, member rights and interests mutual enjoyment, and brand joint marketing. (36Kr)

　　7. Kuaishou provides hierarchical support to MCN institutions and publishes hierarchical standards

　　According to short video factory reports, Kuaishou recently provided hierarchical support to MCN institutions and announced specific hierarchical standards. Among them, Kuaishou divided MCN institutions into four levels: S strategic level, A core level, B content level and C entry level, and was assessed based on six indicators including "number of high-quality accounts, total number of fans of the account, total number of posts, total number of playbacks, total number of fans and per capita video releases". (36Kr)

　　8. TikTok releases an official popular science series animation to explain safety knowledge

　　According to August 7, from August 1 to August 31, the Douyin Youth Network Healthy Growth Research Center launched the "Safe Summer - Summer Safety Education Promotion Month", which provides safety knowledge explanations to young people through short videos. At present, the official popular science series animation "I Will Protect Myself" has been released by @Douyin Growth Park on multiple platforms such as Douyin and Toutiao. (E-commerce News)

　　9. Lei Jun responded to "Xiaomi TV shipment sales in the first half of 2019": It is continuous innovation

　　On August 7, Lei Jun posted on Weibo to respond that "Xiaomi TV shipment sales ranked first in the first half of 2019." He said: The first reason for Xiaomi TV sales is continuous innovation! Xiaomi Mirror TV has 65-inch, won the "Color TV Innovation Product" Award at the "China Intelligent Display and Innovative Application Industry Conference"! Previously, it has won many awards such as the "Top Ten TV Awards in 2019", "High-end Smart Product Award", and "Disp Award-AIoT Technology", successfully gaining a solid foothold in the high-end market. (36Kr)

　　Cross-border e-commerce

　　10. Australia Post plans to invest 900 million Australian dollars to build a parcel processing center in the southern hemisphere

　　On August 7, Australia Post recently announced that it will invest $900 million in Queensland to build a parcel processing center and introduce a large number of new equipment, including robots and automatic vehicles, to speed up sorting.

　　It is reported that the new center is located in Redbank, the western suburb of Brisbane, covering an area of ​​50,000 square meters. It will become the largest parcel processing center and delivery center in the southern hemisphere. The center is expected to be operational in October this year, preparing for the peak Christmas season at the end of the year.

　　It is understood that the new center can handle 700,000 pieces per day, with a processing capacity of more than 35,000 pieces per hour. At the same time, the new center will also be equipped with 500 employees. (Europe)

 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!

,