#Laogao E-commerce Newsletter# [E-commerce Morning News on July 27]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 27] 1. Tmall President Jing Jie: Why does new retail represent the future of e-commerce? 2. Alibaba Vice President Xiao Lihua: Layout and Thoughts on New Retail; 3. Alibaba B2B International Business Department General Manager Zhang Kuo: Global Sell (selling globally), Global Buy (selling globally); 4. Pinduoduo CEO Huang Zheng: In the future, Pinduoduo will be a combination of "Costco" and "Disney"; 5. The main advertising revenue share of mini program traffic is increased...

　　E-commerce newsletter:

　　1. The 2018 E-commerce Development and Innovation Summit was officially held at the Xixi Sheraton Hotel in Hangzhou

　　On July 26, the 2018 E-commerce Development and Innovation Summit hosted by Laogao E-commerce Club was officially held at the Sheraton Hotel in Xixi, Hangzhou. On the occasion of the 8th anniversary celebration, the organizer Laogao E-commerce Club invited five Alibaba executives and more than a dozen e-commerce super celebrities to gather in Hangzhou to discuss the development trends of e-commerce in the second half of 2018 and the latest policy interpretation of Alibaba. (Laogao E-commerce)

　　2. Tmall President Jing Jie: Why does new retail represent the future of e-commerce?

　　Tmall, let everything be transformed. Products are just a means, and the ultimate consumer relationship is the goal. Only by judging the situation can we act when encountering things. Where is the road to e-commerce today? In fact, it lies in the consumer’s data sticky notes. How to make marketing no longer a one-time homework. Relying on the platform and the platform’s data can make your marketing more lethal. (Laogao E-commerce)

　　3. Alibaba Vice President Xiao Lihua: Layout and Thoughts on New Retail

　　What exactly is new retail? How to understand new retail?

　　Alibaba Vice President Xiao Lihua brought an official explanation to everyone. The difference between new retail and traditional retail is new retail: big data drives end-to-end, efficient commercial connections across the entire domain. It will redefine the relationship between merchants and Alibaba, enter multiple suitable channels (different products, different packaging, etc.), accelerate the turnover of merchants' goods throughout the Alibaba system, and improve operational efficiency and consumer experience. (Laogao E-commerce)

　　4. Zhang Kuo, General Manager of Alibaba B2B International Business Department: Global Sell (selling globally), Global Buy (selling globally)

　　We deeply realize that if the platform wants to prosper, the most important thing is to help merchants improve their abilities! Driven experience improvement through technology - multimedia: product sensory improvement; panoramic experience factory; exhibition live interaction. (Laogao E-commerce)

　　5. Pinduoduo CEO Huang Zheng: In the future, Pinduoduo will be a combination of "Costco" and "Disney"

　　36Kr News, Pinduoduo CEO Huang Zheng said: If we imagine the future, Pinduoduo will become a "new space" that integrates the virtual space of the network and the real world: if compared with traditional enterprises, this "space" should be a combination of "Costco" and "Disney". It not only provides super high cost-effectiveness, but also integrates entertainment into every link. (36Kr)

　　Internet Information

　　6. The main advertising revenue share of mini program traffic is increased

　　36Kr News, WeChat Advertising Assistant's official WeChat announced today that from August 1 to December 31, 2018, the share of the main advertising revenue of the mini program traffic will be optimized and increased. In the range of 100,000 to 1 million per day, the share that developers can obtain will be increased from 30% of the original advertising revenue to 50%. At the same time, mini program advertising further enriches the promotion category capabilities: the delivery function is upgraded again; the "operation log" function is opened, and advertisers can view the advertising change records themselves. (36Kr)

　　7. Toutiao splits the e-commerce business and "reassured shopping" and may be linked with Douyin in the future

　　It is reported that in April 2018, Fangxingou was split into two product lines: "Fangxingou 3.0" and "Fangxingou Luban", which were made by two different product teams. A person familiar with the matter said that in the future, Fuxin Purchase may become an APP alone. Toutiao insiders said that in the future, "buying Luban with confidence" will also be linked with Douyin. (Beijing News)

　　8. Focus Media: Signing a framework agreement with Alibaba Network with a total amount of no more than 5 billion yuan

　　36Kr News, Focus Media issued an announcement stating that it has signed a framework agreement with Alibaba Network to cooperate in the fields of advertising system services, facial recognition technology, OTT smart TV advertising, etc., with a total amount of no more than 5 billion yuan. (36Kr)

　　9. Douyin and China Telecom launch Douyin Unlimited Traffic Card

　　36Kr News, Douyin Short Video App official WeChat announced today that Douyin and China Telecom have launched Douyin Unlimited Traffic Card. According to reports, the monthly rent of Douyin Unlimited Traffic Card is 5 yuan, and the monthly rent is 2 yuan and the day is unlimited. In addition, after users use the Douyin Unlimited Traffic Card, domestic voice will be 0.1 yuan/minute, and domestic voice calls will be given 100 minutes per month from the Internet. They will be given away for 3 consecutive months. (36Kr)

　　Cross-border e-commerce

　　10. Amazon workers complaints soared during Prime Day? During the 36-hour Prime Day, the complaints from warehouse workers included excessive effort that caused stomach cramps, poor food, lack of water, insufficient time to go to the toilet, sprains, back pain and other musculoskeletal injuries, and rapid running around the warehouse causing swelling of the feet, said Organise, a digital activity platform at the workplace. (Yien.com)

 Click to register for the Hangzhou Thousand People E-commerce Summit on July 26-27 has officially started. Please pay attention to the live broadcast when participating: If you are not able to be with us, but we have opened a live broadcast channel. Scan the following to discuss with us!

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