Evening News: Taobao Live released the first issue of the 60-second crazy shopping report. The exposure of the entire network is nearly 5,000W; the 1688 adjustment of the fast return of spot orders will take effect on April 18; the new version of the Douyin internal testing of the Douyin Mall may appear on the Douyin homepage; DHL and Cargojet reach a long-term strategic cooperation; RedSeer report: It is expected that the online shopping volume in the Middle East and North Africa in this year's Ramadan will be US$6.2 billion...
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E-commerce newsletter
1. The new version of Douyin internal testing "Douyin Mall" may appear on the Douyin homepage
On March 30, a Douyin brand operating service provider revealed that Douyin is in internal testing of a new version. In the new Douyin App, the "Douyin Mall" that helps Douyin e-commerce realize centralized e-commerce functions will appear on the Douyin homepage. According to the latest news obtained by the intelligence personnel, in the new version of the Douyin App that will be launched, the Douyin Mall will replace the "scan" in the upper left corner of the current Douyin homepage, directly occupying an important entrance to the homepage. It is understood that the Douyin personal homepage has reserved the entrance location of the "Douyin Mall". Users can search for the required products by entering product names or brand keywords. (E-commerce News)
2. Taobao Live released the first issue of the 60-second crazy shopping report, which spreads the entire network with nearly 5,000W exposure
According to March 30, Taobao Live recently released a 60-second crazy shopping report. It is understood that 60 Seconds Crazy Shopping is a newly launched fixed column event by Taobao Live, held every Friday. The event is currently in the trial operation stage. On March 25, the first event spread across the network is nearly 5,000W, and the number of topic discussions is nearly 2,000. It is worth mentioning that Taobao Live has also opened a self-broadcasting column for trend categories merchants with the theme of "Fresh Trend Store". At present, the trend category activities with the theme of "Super Broadcast*Fresh Trend Store" have been tried for 2 periods, with more than 300 participating merchants, driving the growth of single self-broadcasting to reach a maximum of 263% year-on-year. (E-commerce News)
3. 1688 adjustment of the fast return of spot orders will take effect on April 18
According to March 30, the 1688 platform recently issued a notice on the change of the 1688 fast return spot order rules. The change will officially take effect on April 18 and will be applicable to the entire industry. After the rules are changed, the buyer places an order to pay within 24 or the merchant is overdue, the order is not sent to the order, the buyer level is L0-L6 and the single refund amount is ≤1,000 yuan. The merchant needs to respond to the refund application within 2H. For the rest of the types, the merchant needs to respond to the refund application within 24H, and the time-out refund agreement will be automatically reached. In addition, the seller must respond from 10:00 to 12:00 on the next day to 9:00 on the next day. (E-commerce News)
4. Kuaishou e-commerce releases promotional standards for jewelry and entertainment industry live broadcasts/short videos are prohibited from turning on beauty and filters
According to March 30, Kuaishou E-commerce recently issued a new announcement on the "Jewelry and Arts Industry Promotional Standards", which will take effect on April 6. If a sales expert violates the above requirements or a dispute arises, the platform will handle it in accordance with the "Rules on Marketing Violations of Kuaishou Stores", "Specifications on Marketing Promotion and Dispute Handling of Kuaishou Stores" and other relevant agreements and rules. (E-commerce News)
Internet news
5. Alipay launches "Shanghai One-stop Epidemic Prevention Service" and set up a special area for follow-up visits and dispensing of chronic diseases
According to March 30, today, Alipay launched the "Shanghai One-stop Epidemic Prevention Service" on its homepage, setting up a special area for follow-up visits and dispensing of chronic diseases. Search "Shanghai" on Alipay to enter the special area. Platform data shows that the recent demand for chronic disease patients to purchase medicine has increased significantly month-on-month. In order to help alleviate the demand for residents to dispense medicine at home, Alipay has integrated Internet hospitals that support follow-up medication. Residents can choose hospitals and departments that have visited the doctor before and support follow-up medication to choose follow-up medication services. Due to the impact of the epidemic, the drugs purchased by citizens in Internet hospitals may be delayed in shipping. (E-commerce News)
6. Oriental Selection will explore three directions of video number: cyclical purchase, seasonal agricultural products, and combination purchase
According to March 30, Youzan revealed today that at present, the New Oriental live broadcast team Oriental Selection is improving services. For example, the WeChat mini program "Oriental Selection Member" store is constantly being renovated. In addition to the membership day on Wednesday, it has also launched activities such as half-price zones and product quality rankings. It is reported that in the future, Oriental Selection will focus on three directions within the video account ecosystem: First, try high-quality agricultural products suitable for cyclical purchases, such as meat, eggs and milk; Second, promote suitable agricultural products based on the season, such as lychees and kiwis that will be launched soon; Third, promote the creation of "combination shopping" products to help users achieve the best discount. (E-commerce News)
Cross-border newsletter
7. RedSeer report: Online shopping in Northeast Africa is expected to be US$6.2 billion this year
According to a report by consulting firm RedSeer, consumers in the Middle East and North Africa are expected to spend about $6.2 billion on online shopping during Ramadan. The report shows that the average Internet time for users in the Middle East and North Africa has increased by nearly 12%, and consumers will have more time to surf the Internet. The most widely used platforms for consumers in the Middle East and North Africa are social media, online chat and short videos, such as YouTube Shorts, Instagram Reels and TikTok. The report pointed out that Ramadan is expected to officially start on April 2 this year, and during Ramadan alone, consumers will spend an additional 35 minutes a day on social media and short videos on average. (E-commerce News)
8. Coupang's largest logistics center is located in Daegu, South Korea
According to foreign media reports, on March 24, South Korean e-commerce company Coupang was completed in the Daegu Logistics Center, the largest logistics center in South Korea. It is reported that Coupang will start testing the system of the Daegu Logistics Center from April and will start operations in the second half of next year. Coupang said that the new logistics center will be able to provide customers in the Daegu and Gyeongsang region with better quality and faster next-day delivery service Rocket Delivery. Coupang also said the logistics center will offer more than 2,500 jobs, where the company plans to prioritize recruitment of female and elderly employees. (E-commerce News)
9. Dubai Yiwu China Commodity City has been opened on March 28
On March 30, according to Cailianshe, the 2021 performance briefing of Small Commodity City, Dubai Yiwu China Small Commodity City, with a total investment of approximately RMB 1.1 billion, was opened for trial operation on March 28, 2022. The commodity city is the company's first overseas sub-market, covering 8 major industries, 1,600 business locations and 324 warehouses. It is understood that Yiwu's exports reached 300.6 billion yuan in 2020, of which nearly 70% were sold to the Middle East and Africa. Zhang Qiu, general manager of Dubai Marketing Company of Small Commodity City Group, pointed out that "Dubai Small Commodity City is a bridgehead for seizing the Middle East and Africa markets, and will become a hub for Yiwu small commodities to participate in the international circulation and an overseas collection network fulcrum for serving imported goods." (E-commerce News)
10. DHL and Cargojet reach long-term strategic cooperation
March 30th news, today, DHL announced a new long-term strategic agreement with Cargojet, which will further strengthen DHL's global aviation network. It is understood that the agreement is five years and can be renewed for two years. Cargojet will provide ACMI, CMI, charter and aircraft dry rental services to DHL to support DHL's international needs in Europe, North, South, Central, Latin America and Asia. In addition, in order to coordinate interests and strengthen long-term strategic relations, Cargojet will issue warrants to DHL for a period of seven years, attributable to DHL's business volume of up to CAD 2.3 billion in the same period. (E-commerce News)
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