Table of contents:
Jiang Nanchun, founder and chairman of Focus Media, took a photo with Lao Gao
1. The greatest business model in the world is not Jobs, but Buddha Shakyamuni. Temples are the most successful chain industry. They do not sell products and have the most loyal customers. Behind this is the widely recognized values. Buddhist temples are the world's largest tourism real estate, with a unified visual identity, management model and cultural model. Without advertising, consumers will come to their doors automatically, and its business model is the greatest.
2. Suddenly understand a master’s words: Business first looks at the trend, second looks at the team, and third looks at the model. That's right, all the successful companies are like this all over the world.
3. A brand that people can associate when they need it, a brand that represents the industry, and a brand that represents the honor of the whole of China, it is obvious that the latter is more clever! The latter also requires courage, but once it is realized, this brand can be used in any industry and can be remembered by users for several years. This is a layout that only a century-old enterprise has!
4. Future business: socialization = social circle = business circle! You can ignore it, but the facts have happened. Consumer demand has shifted from a single product to a life experience, from mass consumption to mass consumption, and seizing customers' fragmented time has become the core of marketing. The marketing trend has turned to social marketing, that is, fan economy, and its value lies in population segmentation. The model of simply catching traffic is basically outdated, and establishing relationships and trust with users has become the mainstream form of e-commerce in the future.
5. In the end, business is to do good deeds and do altruistic things. What is a meaningful thing? It's just helping others, we're very happy.
6. The lower the trust in an industry, the more expensive the things you buy.
7. I have seen the opposite results in the field of shared bicycles, and the winner takes all, the head effect, and the first-mover advantage have all failed. Now, the ranking of Harrow Bicycle has become the first in the market. The rest have been done for a long time and continue to create value for customers have become the boss. The two most difficult things in the world are: one is to only speed but not break, and the other is to only slow but not break.
8. All consumption is essentially spiritual demand. Material is just skin, material has costs, and spiritual products have no costs. If a product can make you and your family happy, you are willing to sell it in a bad way. In the future, all products must be spiritual to have a way out, otherwise you will inevitably fall into the red ocean of price wars, fight every day, and have no profits.
9. We are often studying strategies. If we can see clearly what we will look like in the next five years, we just need to set up the chess game in advance. For example, opening N Tmall stores during the dividend period that year, buying a few houses in Hangzhou, investing in Via Li Jiaqi and others in advance, etc. As long as you see the future clearly, making money is very simple. So how can you see the future clearly? Communicate more with wise people, more with experienced people, and more with successful people. It will be very tiring to search for these people one by one, but there are all high-quality circles.
10. "Offline e-commerce" will be an important trend and dividend in the future. Lao Gao proposed the concept of "offline e-commerce" for the first time. Let's slowly confirm it.
11. Future business: socialization = social circle = business circle! You can ignore it, but the facts have happened. Consumer demand has shifted from a single product to a life experience, from mass consumption to mass consumption, and seizing customers' fragmented time has become the core of marketing. The marketing trend has turned to social marketing, that is, fan economy, and its value lies in population segmentation. The model of simply grasping traffic is basically outdated, establishing relationships and trust with users, becoming the mainstream form of e-commerce in the future.
12. Every e-commerce company will be a media company! This trend started three years ago and will continue until the future. Without its own communication channels, no matter how good the product is, there will be no "voice". Whether it is the fan economy, community, internet celebrities, or live broadcasts, it is a thing. Communication is becoming more and more expensive and fragmented. The most important thing in doing business is not the present moment, but the layout is three years in advance.
13. For a pearl necklace, the most valuable thing is not every pearl, but the thread connecting the pearl.
14. The next ten years will not be the ten years of e-commerce, but the ten years of new brands, and the ten years of new global brands made in China. Come on, the next ten years will be the best decade that has never been seen before. The best way to make a lot of money is not to make money, but to build a brand, create a new brand, and create a new brand that young people around the world like.
15. In terms of the importance of word of mouth, I have invested in several projects recently. One of the very outstanding project founders conducted a background check on me for half a year, and asked customers, partners, government leaders, media, e-commerce platforms, etc. about my personality, ability, and character, and received good feedback. Later, we successfully cooperated.
This is good cause and effect, energy conservation, positive energy goes out, more positive energy comes back, give others more value, more value comes back, this is the highest good is like water, one of the wisdom of water is to flow, kindness flows out, more kindness comes back, what is given, what is planted, what is gained, plant kindness gets kindness, plant love gets love, plant blessings and blessings.
Master said that my luck is not the best time now, and it will be my outbreak in two years, I understand. Because I have planted good causes for ten years, and now I am slowly harvesting. I have planted good reputations for ten years and will receive more surprises in the future. This is cause and effect. Don’t seek the result, but sow the cause. A superior person sows the cause, and ordinary people seek the result. How can you gain something without planting seeds?
16. The ancients said: Accumulating good deeds leads to blessings, while accumulating grievances leads to misfortunes. Let me tell you two short stories. A boss who works in business services asked me to discuss investment. The talk was very pleasant. I was basically sure I wanted to invest in him and decided to give strong support. As a result, before leaving, I saw him spitting a mouthful of phlegm in the elevator. The next day I declined to cooperate, but I did not cooperate on the grounds that I was too busy.
This person may never notice a move of his own, which ruined a cooperation that changed the fate of the company. This move seems small, but in fact it reflects that this person is selfish, only caring about himself and not kind, not caring about others, not thinking about others, and has no bottom line and awe. If we work together to make money, he will most likely not consider his partners. If he loses money, he will definitely only consider protecting himself. People are the product of habits. Habits are formed by long-term consciousness. Both good and evil have inertia.
This person is so unbenevolent and righteous, and he is not respectful to the world and others. Even if we cooperate, he may not be kind to me because of his inertia of consciousness, and he must not know it himself, thinking that this is normal and there is no problem. People at low latitudes will never feel that they are low, and people who are not kind basically do not think that they are not kind.
Another person came to my office to discuss cooperation. I went out and accidentally saw him taking off his shoes from outside the window, so I stopped talking to him about cooperation. Of course, I would give ten thousand excuses that sound beautiful. Therefore, if you should be kind to others, your luck will definitely get better and better. If you do evil to others, your luck will definitely get worse and worse.
Wu Bin, founding shareholder of Vipshop and founding partner of Daosheng Capital, took a photo with Lao Gao
1. Every e-commerce company will be a media company! This trend will continue until the future three years ago. Without its own communication channels, no matter how good the product is, there will be no "voice". Whether it is the fan economy, community, internet celebrities, or live broadcasts, it is a matter. Communication is becoming more and more expensive and fragmented. The most important thing in doing business is not the present moment, but the layout needs to be made three years in advance.
2. Lack of trust and fragility are important factors hindering economic development and are also factors hindering e-commerce transactions. When a product encounters demand but fails to reach a deal, there is only one reason: trust. The core reason why online stores have low conversion rates is that the store lacks trust, and the essence of operating customers is operational trust.
3. If you want to do a good job in e-commerce, you must forget about e-commerce! If you want to do a good job in Taobao, you have to forget Taobao. If you want to do a good job in Taobao, you have to forget business!
4. The most painful thing in the world: When traditional companies think about how to transform into e-commerce, e-commerce will soon become a traditional industry.
5. A friend asked me why I posted less Taobao gameplay, and the reason was that I had to upgrade in the past two years. First, change from an operational boss to a management boss, don’t care about the "skills" and leave it to the team for research; second, be a businessman, Taobao is only a small part, you must develop businesses outside of Taobao. Otherwise, you will still be an online store in five years and you must improve your personal business thinking and realm.
6. Grassroots online merchants must think clearly about the "Tao" behind their business operations in the past two years, and don't just focus on making money, otherwise you will still not be able to sleep, because you have not cracked the "Tao" that has changed and will inevitably be confused in the changes!
7、电商企业到一定瓶颈，一定需要颠覆性的改变，没有颠覆性的变化很难突破再创造新的辉煌。好比腾讯做微信一样，能打败 QQ 的一定不是以类似 QQ 的，一定是其他；好比苹果干掉诺基亚，所以天花板一定要想办法把自己革命掉，学会归零。
8、未来将有大量的电商进入线下，最终融合，没有区别！很多线下门店之所以生意不好，并不是被电商冲击，而是没有电商化，没有互联网化，如果你在门店
通过互联网的方式获取大量客户，就不会倒闭。没有人会革你的命，只有陈旧的思维才会革你的命。
9、2020 年将会有大量人才进入电商行业，电商今年起不再是一个独立的行业， 而是像水电煤一样成为每个企业的标配，所有企业都是电商。2020 年企业要抱团取暖，谁握有现金流谁就稳稳的，老旧的非现金流生意将很被动，哪个企业拥有粉丝就等于拥有现金流。2020 年会加速淘汰大批生命力不强的模式老旧的企业，电商的概念是通过互联网发生商业行为，线上交易、直播带货、粉丝社群等都属于电商。无论是零售还是工厂或者渠道商，都要进行电商升级改造，工厂可以做电商，甚至可以直播卖货。未来随着大数据、云计算、人工智能的应运，电子商务是所有企业的标配，实体离不开电商，电商也离不开实体，虚实结合，天地结合才是大道。所有企业都将成为新电商，也就是新零售。
10、疫情之后所有企业都被倒逼成电商，未来不存在“电商”这两个字，因为所有企业都将是电商，这次非常彻底。
11、实体将电商化，电商将走向实体，以后很多企业都是一手有工厂，一手有电商、渠道和粉丝，这是实体企业还是电商呢？显然是线上线下一体的企业，这样的企业可以称之为新电商或新零售。
12、直播带货就像当年的电视购物，电视购物就是早期的直播带货，这个活儿不是名人就能干好的，首先口才要好，其次要放得下身段，涂抹试吃，吹拉弹唱讨好粉丝，要花时间熟悉产品和细节，而且还要有 DJ 营造气氛的能力，以及强大的直播策划团队，也要会货品运营、营销策划、粉丝运营等，绝不是一般名人能干的，有时间干的，愿意干的活儿。
赛富亚洲投资基金创始合伙人 阎焱与老高合影
1、什么是创业？创业就是创造一个未知的世界，未来有什么惊喜全是未知的， 这才是魅力所在。真正的创业者不是只看到未知带来的困难、痛苦和迷茫，而是享受未知带来的挑战。
2、一个企业要成功，要做大，一定要做生态。生态可能听起来有点虚无缥缈， 但老板一定要清楚，企业有了生态才能进可攻退可守，有了生态竞争对手就无法跟你竞争。
3、折腾让人精力充沛，让人健康，一定不能在该折腾的年纪选择所谓“养生”， 梦想才是内心的能量源泉，并且是取之不尽的。以金钱为动力去创业，会因为金钱的得失多寡而无法持久，唯有梦想才能持之以恒。因为我就是这样，虽然东奔西跑，但这么多年就只为一个梦想：帮助更多电商成功，建立一个全中国最大的电商圈子，就这么简单。
4、创业不为物质，只为心中的梦想，金钱给人的满足虽然必要，但很短暂。唯有理想才能长久让人满足、快乐、精神饱满。时刻不忘初心，任何时候都是刚刚开始。
5、创业最重要的是坚持，坚持的背后一定是热爱，没有热爱怎么能坚持十年呢？ 在这十年里，不断持续地投入大量人力、财力、精力，终于坐稳电商第一大 V。无数个日日夜夜，无数个绞尽脑汁，坚定的信念与意志，长期的蛰伏才积攒到彻底的爆发力。人生亦是如此，光彩的背后是无限的孤独。
6、一家企业做到最后，之所以难以突破瓶颈，归根结底是老板性格的问题。犹如刘邦和项羽之结果，乃性格使然！
7、做生意就是玩，苦逼的人很难做大，玩的人却能做大，人生就是场游戏。所以要鼓励孩子多玩，喜好玩的孩子，会玩的孩子，以后才有机会把各种事业玩好， 我们要多玩，玩得愉快了，企业自然就大了。
8、但凡人与人的合作，无论是生意场、夫妻场、职场、社交场等，要么双赢， 要么双输，没有单赢。
9、俗话说站在风口猪也会飞，但是能找到风口绝对需要道行，这是一种大智慧， 也就是顺势而为，按照规律行事。老板要做的是不断找对风口，选择正确的方向， 然后坚持努力，找风口是老板的基础能力，否则企业再怎么努力都是逆水行舟， 逆势必衰！
10、创业就像打怪，每个困难都是一个怪，每个人也都是一个怪，要攻克。在不断打怪的过程中，你会享受成功的喜悦，经验值也随着增加，所以要想快速提高经验值，就要主动地去找怪物，没有怪物也要创造怪物，要学会组队打怪，产生的经验值、装备、金钱也会越来越多。
11、创业是如此的艰辛，我在寒冷的办公室里边哆嗦边思考，我时刻提醒自己要受苦才能有作为，不敢有放松，经历过苦就会很珍惜每一次快乐，很多年后回想起这段经历也是暖暖的，创业无论结果怎样，我更珍惜这个过程。
12、跟师傅交流，我们都在谈如何做大，师傅问：为什么要做大？我们回答：为了发展！师傅又问：为什么要发展？当时在场的人都是做的蛮大的电商，却没有一个人能迅速回答这两个问题！全部陷入了沉思，人生就是这么奇妙，我们一直向前奔跑却忘记为何而奔跑！
13、很多时候，我们富了口袋，却穷了脑袋；我们有梦想，但缺少思想。我们沉湎于物质中纠缠，沉浸在欲壑中挣扎，到头来身心俱疲，精神迷惘，恍如梦境。我们不能忽视心灵的需求，它能让困境里的人变得坚韧，在挫折前奋起，在颓废中振作，在迷途上清醒。只要拥有敢于向前的心，我们就无所畏惧。
14、成熟的老板一定要在企业最好的时候转型，而不是等到下滑的时候。但现实
中很多人都是快活不下去时才做改变，没有人在最好的时候去改变。这一点马云做得不错。
15、企业老板每个月一定要闭关几天，关掉手机，断掉与外界的联系，静静地思考未来的战略，必须要经常思考未来和方向，以及总结自己，思索要足够深，老板的作用是想对事而不是做事，老板天天忙着做事，那一定问题很大，因为你根本没时间思考正确的方向和机会。
16、80 后创业：①重视每一次选择，你今天的生活状态是三年前的选择决定的， 做好当前的选择；②经营自己的人脉，你的收入是身边 10 个常联系朋友的平均收入； ③经营自己的专业，在广度和深度上做扎实；④经营自己的人格和情商， 处理好人际关系；⑤经营自己的事业梦想，不抛弃不放弃。
17、生意做到最后都是思考人生，一个老板的人生迷茫企业就会迷茫，人生迷茫战略方向就会迷茫。多思考人生和人性，对了解消费者、员工、合作伙伴都有非常重要的意义，你会发现所有的成功者，他们都对人性很清楚，老板要多去研究， 不断提升自己的领袖气质。
18、做任何事情，成功无非两点：激情+坚持。很多人做事没有激情，或者激情短暂，这都不行；另一点是坚持，如果做一件事富有极强的激情，并且日复一日坚持 N 年，一定会有成绩。可惜的是这个简单的道理很多人只是知道却不明白， 更无法行出来，只知道皮毛其实还是不知，行出来才是真的“知道”。
19、工作是为了更好的生活，工作是生活的一部分，也是实现自我、充实自我的一部分。因为工作占用了人生很大一部分时间，所以一个团队一起共事是否快乐， 会占用人生很长的时间，这也是为什么我们把“简单”、“真诚”放在公司价值观里，因为简单是快乐的基础，大家畅所欲言各抒己见，不压抑才痛快，才可能快乐。
20. If there are no peers, the team will lose the goal of reference learning; if there are no peers, the company will spend several times the cost of market development and education; if there are no peers, the team will lose a large part of the motivation for innovation; if there are no peers, the ecosystem will be difficult to grow and improve. Therefore, sometimes peers are brothers and sisters, and they are another self. Just like playing chess, we cannot improve without an opponent.
21. Behind success is purgatory-like training. 99% of people want to succeed, but they just say that success and growth are to "force yourself to death", and you must force yourself to yourself. No one will remind you every day.
22. If a young man is excited when he mentions difficulties, he will succeed. Old ideas cannot find a new path. People must update their ideas regularly in order to find a new path. Good times cannot make people grow. Only adverse times can improve their ability to solve problems. If there is no problem, how can we talk about solving and growing?
23. There is a reason why the country now vigorously promotes the core socialist values. What is the soul of the nation? To put it bluntly, it is the character of the nation, and the same is true for a company! A company without values will lose its soul and has no personality. Such a company will be indifferent due to internal and external changes. Values are the soul and personality of the company!
24. If you do anything, do it to death if you decide to do it. If you don’t succeed, you will never give up. Just do it first and not second. Entrepreneurs should have blood, banditry, domineering, murderous aura, and sentiment.
25. In the future, all walks of life will be remade. There are so many opportunities that cannot be seen. In essence, it is a relink between people and goods, people and information, people and money, and people. All links are being broken up and reordered. Whoever can reorganize resources and play a greater value will be the trendsetter!
26. There are two types of entrepreneurship in this world. One is that "everything starts is difficult" and the latter is that it is easy; the other is that "everything starts is easy", which is difficult to persevere.
27. People who sell products can only get the money from consumers, and people who sell ideas can get the hearts of consumers. If they get the hearts of consumers, they will get everything and it will be gained for a long time. Therefore, the most important thing in marketing is not what it sells, but how many people's minds it affects and how many people's hearts it has won. Then you need to be altruistic. Only when you use sincerity to truly help others solve their pain and help consumers better can you win the hearts of the people. This is the reason why good causes determine good results. Doing so will not only make you have a prosperous career, but also have a happy and joyful job.
28. How much money an entrepreneur earns does not necessarily win respect, and how much sales a business does not necessarily win respect. Only by winning the hearts of the people can he win respect. How to win people's hearts? It is to help users become better. The first stage of the company may be making money. The second stage is to think about how to win the respect of customers and society. Only in this way can life continue to be happy and meaningful. Otherwise, you will find that the more money you have, the more painful it is, because spending money can no longer bring happiness. Stress, troubles, and worry about gains and losses will put yourself in the abyss of pain. The best solution is to do things that can win the respect of customers and society, and do things that can both win respect and make money. Isn’t it more enjoyable than just making money?
29. Most people in this world do not have the ability to think independently, and many people’s thoughts belong to others, commonly known as following the crowd. What most people pursue is generally wrong, and a very small number of people are right. This is the truth. To succeed in starting a business, please remember to keep thinking different from 99% of people, and even the opposite of them.
30. As a boss, it is very necessary to brag about yourself, and to tell the cow publicly and force yourself to do it. This is a wonderful experience.
31. Entrepreneurs are actually competing for who has no obvious cognitive shortcomings in their cognition. If you are emotional, friendly, and good at making friends, but your mentality and cultivation are not good, it will be greatly reduced. So in the end, you have to practice so that you can take any opportunity.
32. No matter what product it is, it should bring spiritual value to customers.
33. The impact of the environment on people is subtle, and success requires the right time, place and people. Time is the industry we are in, and we should choose the sunrise industry rather than the sunset industry. For the advantageous location, such as the environment we live in, of course we should choose to be neighbors with people like Alibaba and Huawei, rather than being companions with a group of people who play mahjong all day long. Harmony is the most important factor, that is, the friends and colleagues around us have the greatest impact on us, and we must contact those friends who can make us better.
34. What I invest in entrepreneurs value most is the belief of this person. With belief, he will change himself, eliminate all obstacles, and correct all shortcomings. Although it is very painful, these entrepreneurs who are vulnerable in the face of beliefs and lack faith will be defeated by themselves sooner or later. On the road of entrepreneurship, you must make yourself omnipotent, and learn what you don’t know immediately. If the company needs performance, you must learn to "low down". You must be able to go to the hall and go down the kitchen, and be able to be able to be inside and outside. The most important thing for entrepreneurs is to play to their strengths, but they must not have too many personality shortcomings. All shortcomings cannot be less than 60 points, otherwise they will be infinitely magnified on the road of entrepreneurship.
35. Solving confusion is something religion does, but aren’t business people also solving customers’ confusion? Let customers get rid of suffering and enjoy happiness, give them benefits and value, and with an altruistic mind, there will be no bad company, and let customers become better because of us. This is the meaning of building a business, making products, and making services.
36. Starting a business is really painful, but this feeling is also very enjoyable. There are as many surprises as there are. Only by seeking hardships, self-revolution, and self-denial can we grow. Every day, I feel that I was a fool yesterday. If I do something, I will immediately get rid of my heart for success. Every day I just started. I was nothing yesterday. I was just shit. I started with shit every day, and I was at the lowest point in my life every day. Every day is the first day of entrepreneurship.
37. What is freedom? Freedom is not money or house, but the boundlessness of the spirit, the boundless territory of the physics, and the boundless territory of the spirit. We must practice deliberately to break through the narrow-mindedness of our thinking. As long as people succeed, they will inevitably be persistent, and persistence will inevitably be bound by ideological constraints. Therefore, new entrepreneurs do not need to worry about giants, because most successful companies will be obsessed with the logic of "success" at the beginning, become narrow-minded, and then fall behind. Just like metabolism, the biggest obstacle to success is success itself! The solution is to always maintain the state of starting a business at the beginning of your business. Even if you succeed, you should not have the "spirit of success" and keep yourself at a "low trough". People are like enterprises. Only by constantly breaking through the comfort zone and turning more fear zones into comfort zones can people and enterprises become omnipotent and can truly achieve freedom.
38. Only by starting from the end can one end from the beginning to the end! If there is no ultimate dream (called "spirituality" in Buddhism), people have no energy. In recent years, I have seen many entrepreneurs and e-commerce companies fall down because they have no dreams, missions, and intentions. If a company does not have the intention, it will stop making money because of contentment, and if it does not make money, it will stop making money because of death. This is the fundamental reason why many companies have not been in the future.
39. After many years of starting a business, I will take the initiative to force transformation once every year. Through studying philosophy, I understand that the development of any thing is a spiral, it seems to be a sinusoidal curve, and the development of everything is a wave, and we must pay attention to the rhythm. We must transform as soon as possible before the development reaches a peak, otherwise it will decline. When the development is not smooth, we must transform, and when it encounters a trough, it is also easy to transform at this time.
40. The boss must learn some philosophy, which will help you grasp the laws of development of things. In recent years, I have also forced myself to reform and invest, because the single-point development of enterprises must be expanded to a certain extent, which is in line with the law. If it is not changed, it will not be able to become the largest e-commerce circle in the country and the value of the circle cannot be maximized. By investing, everything that e-commerce and businesses need can be solved by us, which is in line with the truth. Tao is everywhere, Tao is water. Water is good at benefiting all things without fighting. Everything in business is that there is no business. Forget business, like water, do things that are valuable to others, and wait for gifts from natural laws without forcing them.
41. In the early stage of entrepreneurship, we rely on persistence, and in the later stage, we rely on love and dreams. Success is painful by persistence, and happiness is achieved through love and dreams.
42. The mission of the enterprise has great power, and the mission of the enterprise is the meaning of the life of the enterprise. People will be confused if they don’t know the meaning of life, and the same is true for enterprises. The meaning of my life and the meaning of my business have been combined into one, which is to "help e-commerce succeed", so I strive for it and be happy for it.
43. When an enterprise develops to a certain stage, it must go from pragmatic to implicit. What is pragmatic is to obtain visible things, and only by doing it in vain can it obtain invisible things. Pragmatic has boundaries, and practice has no boundaries. Pragmatic is limited growth, while practice has infinite growth. If you are pragmatic, you have opponents, but if you are pragmatic, you have no opponents. If you are pragmatic, you will be very real.
Volcano Stone Capital founding partner Zhang Suyang and Lao Gao took a photo
44. I communicated with a few old friends from Alibaba. They felt that we are the only one who is the biggest in e-commerce circles and e-commerce clubs. Even the second largest one can’t see it. The former “opponent” gave up and changed careers. I also feel very moved and summarized the following points:
First, strategy outweighs tactics. Many people are very good in tactics and diligent, but strategically they only look at this year, only focus on money, do whatever they make money, and finally they are exhausted and lose their self-position, attack everywhere and their energy is dissipated, and their body, mind and spirit are not consistent;
Second, being good at changing yourself is more important than learning knowledge. When I didn’t know how to speak, I learned to speak, and when I didn’t understand management, I learned to manage. In order to be friends with all members, I changed my bad habits and even changed my personality, and forced myself to go from an introverted and unspeakable person to a talkative person. I could become friends with any member of the temper and personality, and almost eliminated all major personality shortcomings and defects, because the founder’s personality shortcomings will be infinitely magnified in entrepreneurship;
Third, ruthlessness means a murderous aura, bloody nature, and bandit aura. In the era of Weibo, I swear to win the largest V in e-commerce. I must be the first in e-commerce clubs, I must be the first in Douyin, and I must be the first in e-commerce investment. There is no second in my world. If you can’t be a boss, you will be better than death. Being a boss is not to be competitive or kill anyone. This is an extreme struggle against yourself, a kind of blood and goal. You must have murderous aura when doing things, and you must have the motivation to look at death. You must put it to death before you can live, and force yourself to death. You must know that there is a way out of life only when you die. At the beginning, I made a vow with the team that I could not win the largest e-commerce V in half a year. All of them resigned due to the blame. With this determination, the team and I thought of ways every day and finally won the first place;
Fourth, the power of time. A company that has just entered the industry will not have obvious advantages in the past few years, but it will gradually magnify after five years, and the advantages will continue to overlap. This is the compound interest effect of advantage. A strong and lasting enterprise tests the founder's physical strength, mental strength, willingness, learning ability, change ability, IQ, emotional intelligence, reverse quotient, financial intelligence, etc.
45. As long as a company has been in ten years, it will have almost no opponents. The opponent is not defeated, but defeated by itself. Almost all companies are bankrupt by the founder's beliefs. There is no bad economy or market conditions. The essence is that they are unwilling to change, and they are not confident enough. Because change is painful, few people can completely put themselves in death.
46. If your belief is strong enough and every pore wants to break through, change, and learn, how can it not be changed? Therefore, entrepreneurs are practicing in suffering, in loneliness, and in grievances. If there is more suffering, you will be more happy. If there is more suffering, you will be more happy. If there is more suffering, you will be more happy and you will be more successful. After years of entrepreneurial practice, entrepreneurs have the ability to easily resolve all difficulties, and achieve a state of happiness forever in their hearts, and then achieve true freedom.
47. True freedom is not about having more money, but about being omnipotent and calm in the world at the end of cultivation. Nothing can constitute troubles or pain. This is the freedom of the mind and thought, referred to as spiritual freedom. This is also the benefit of entrepreneurs suffering. In the end, they will be free physically and mentally, and their minds will be liberated to achieve happiness. At this time, money, wealth, happiness, career, etc. can be easily obtained.
48. The company is a combination of three cultures: home, school and army, namely, having a sense of home, school learning culture, and army doing things.
49. The most difficult thing to endure in entrepreneurship is in the past few years, exploring survival mode, profit mode, management mode, employment mode, system mode, cultural mode, marketing mode, etc. I often dream of work, and I think about work on weekends. My mind is full of obstacles and entanglements, and my mind is not going smoothly at all times, and it is all messy. In fact, the most painful thing is to hold on to those years and to withstand the pain that is always painful. This requires strong endurance, perseverance, mental strength and physical strength. When you reach the deepest part of the pain, you are about to suffer from neurosis and depression. One day, the critical point will suddenly come, and you may become two kinds of people: one is an enlightened person, you realize the true meaning of life and success, and then your career begins to cheat, realizing heavenly spiritual joy and peace; the other is that you collapse and become a mentally ill patient. A true entrepreneur is a gamble made with his life. No one can have the confidence to succeed, but they are driven by the passionate dream in their hearts, desperately staked to overcome difficulties and finally realize their dreams.
50. In the end, entrepreneurs will succeed is a breakthrough in the ability quadrant. Continuously improve themselves, cultivate themselves, and allow themselves to have multiple abilities. Once they have more than five abilities, the dimensions will be different. For example, management ability, marketing ability, communication ability, human insight, etc. If a variety of cognitions such as philosophy, psychology, physics, marketing, strategy, management, investment, human resources, finance, etc. are formed, everything will become simple, and success will become inevitable, because multi-angle, multi-dimensional judgment and analysis of a thing will be more accurate.
51. Entrepreneurs must lead their team to make breakthroughs and sprints in good times and bad times. They must be as heart as rock, as strong as iron, not afraid of danger, turn danger into opportunities, and realize one surprise after another. Thank you for constantly creating value for users during the epidemic, and eventually get good rewards in life, achieve another miracle, and plant good causes and good results.
52. When doing career, you must understand Confucianism, Buddhism and Taoism, use Confucianism's worldly mind, Taoism's worldly mind, and Buddhism's understanding mind, otherwise you will be lost sooner or later when you are anxious and painful, and you will not be able to comfort your soul.
53. It’s a bit boring to have a long vacation, and I can’t wait these few days. I have been working for almost a day today. When I used to treat my career as a pressure, vacation was traveling, and vacation was letting go. At that time, I have traveled to many places. Now I regard my career as an interest and hobby, and going to work is "traveling". If someone asks me to travel, I refuse. I just want to "travel" in the office, because for me work is love and joy, and work is traveling. I can do what I love every day and make meaningful things. This kind of happiness is happier than traveling. So now going to the office is like going to Jiuzhaigou and Erhai Lake. Finally, I understand that the best trip is "the journey of the heart".
54. To accomplish something, the most difficult thing is not to persevere for one day or one year, but to persevere for ten years. The reason why we have become the number one self-media for e-commerce for many years and have more than 10 million e-commerce fans is not only because we never stop and output valuable content every day throughout the year, but also because we can often persist in doing things for more than ten years.
55. Helping others is the only way to achieve oneself.
56. Entrepreneurship depends on the ability to bear pain. In the end, whoever can transform pain into enjoyment will have no pain in his heart and everything will be beautiful.
57. What is entrepreneurship? Starting a business is to create an unknown world. All surprises in the future are unknown. This is the charm. True entrepreneurs are not just seeing the difficulties, pain and confusion brought by the unknown, but enjoying the challenges brought by the unknown.
58. A first-class company is not selling products or services, but selling your impression in the minds of consumers. Running a brand is also managing your impression in the minds of customers.
59. Many people think that I eat delicacies every day and drive luxury cars. In fact, I eat noodles every day and don’t know how to drive, and I ride a bicycle to and from get off work every day. I start a business to create value, realize self-worth and other people’s values. Starting a business is painful and happy, practicing in hardships, and practicing in things, so as to create and realize the meaning of life.
60. Work 18 hours a day, and you start working as soon as you open your eyes. Do you ask if work is fun? Fun! Why work? Because work is creating dreams, why create dreams? Because it can make yourself different from the world, meet different scenery, meet different selves, and bring meaning to others and the world.
61. Products, fans, and traffic are the iron triangle that constitutes profitability, and none of them are indispensable. It is difficult to monetize if there is traffic but no fans; it is difficult to monetize if there is traffic but no products; it is also difficult to monetize if there is traffic but no fans; it is also difficult to monetize if there is traffic but no fans; it is difficult to monetize if there is traffic but no fans; it is difficult to monetize if there is products but no traffic; it is difficult to monetize if there is products but no fans, but it is difficult to make a long-term profit and will not make much profit. Therefore, it is necessary to achieve "strong product + strong traffic + strong fan group" to achieve lasting profits.
62. My computer has not been turned on at once in 2020, which is something I am very proud of. Because the boss must do subtraction, insist on not doing things, focus on key points, strategies, talents, and new growth points, and also think hard. The chairman should think more than anyone else, rather than do things.
63. Entrepreneurship is a complicated matter. It is necessary to put together people and things that are completely illogical, unorganized, and unrelated, and can still operate and make profits. This is a kind of ability to make a difference. The founder’s personality cannot have obvious shortcomings, otherwise it will be infinitely magnified. In addition, entrepreneurship also tests physical strength, energy, and mental strength, as well as emotional intelligence, counter-quotient, IQ, financial intelligence, etc., so entrepreneurship is a kind of cultivation. It is very painful to live to death. You will encounter problems every day, and there will be endless problems. There will always be various troubles. You will sooner or later lose your mindset. This will test a person's endurance. In short, if an entrepreneur fails to become a demon in the end, he will become a Buddha. There are basically these two endings, and of course there is another ending, that is, he will become a demon.
64. The essence of marketing is "altruism", the core of management is strategy and people, and the source of traffic is management. When management capabilities improve, traffic, marketing, and performance will naturally increase! The Tao is simple, and complex things are not Tao. In the post-e-commerce era, e-commerce companies that have disappeared after the traffic dividends are competing for management level. If you have been in e-commerce for many years and are still studying popular products and skills, and do not study strategies, employment, and management, then you are making a living in youth! As the age increases, the company slowly dies.
65. I just attended the Thousand People Summit of Laogao Cross-border E-commerce Club in April 2021. Many people came to ask me how many speeches I gave every month, and I still have to manage the company and do investment. Are I tired? What I want to say is that as the ability and cognition continue to improve, I won’t feel tired at all. If you can solve more than 95% of the difficulties, you can deeply understand what freedom is.
True freedom is "omnipotence". When you can easily solve most problems, you won’t be tired even if you have more things a few times more. It’s like doing 1 billion yuan more than doing 100 million yuan, doing 10 million yuan more than doing 10 million yuan, and doing 10 million yuan more than doing 1 million yuan.
If a person wants to be relaxed and free, he must keep learning and communicate with experts so that he can easily deal with difficult things that others cannot understand or do. At this time, you will reach a state, that is, doing things that are 100 times more complicated than others, and it will be more "easy". What Jack Ma does is tens of thousands of times more complicated than that of ordinary people, but in fact he has not put in tens of thousands of times more time and effort than ordinary people.
Obviously, the biggest difference between people is the differentiation of cognition, and diligence and hard work are the basis of cognition. The difference is that some people work hard on "Tao", and some people work hard on "art". Don't you know that "Tao" will not change, but the art will always change. Studying "art" will lead to fatigue and erratic life, while studying "Tao" will become easier and easier. If you follow "Tao", you will naturally succeed.
This is also the reason why I have stood firm in the e-commerce industry for many years - an invincible heart. If you master the essence and laws of things, no one can defeat me. There is no absolutely strong opponent in this world, and no matter how strong the opponent is, they are all "weak". Because everything has weaknesses and yin and yang, the advantages of the opponent are also shortcomings. I have not attacked anyone else in so many years because I am invincible inside, I have no enemies in my eyes, and I only have myself in my enemies. I am willing to cooperate with all my opponents. The most clever business war must be to turn enemies into friends.
This world is the reflection of one's own heart, and if one's inner strength is invincible. Whether a person does business or anything in his life, he is a cultivation of the world, human nature, and his heart. He can be at ease in anything at the right time, and vice versa.
1. Strategy: Why do this thing Tactics: How to do this thing
How to choose strategy and how to work hard. Choice is more important than hard work.
2. The boss improves 1% strategically, which is far greater than your tactical improvement of 80%.
3. If you don’t have a strategy, you will become part of someone else’s strategy.
4. It is enough to read "The Art of War" in business wars. He said that the most clever war is not to fight, which coincides with modern strategies. The best strategy in modern strategic theory is to avoid competition, which is what Sun Tzu said, "The superior army attacks the plan, and the inferior army attacks the city." Instead of fighting price wars every day, it is better to think about how to avoid price wars. This is the role of strategy, positioning and layout.
5. The boss should expand his horizons, stand higher, grasp the direction and the way of survival and development of the company, and then set up a team to decide the strategy. So now I am thinking more about human nature, changes in user psychological trends, the laws and essence of things, how to live well, and live for 50 years, and the diversified and ecological layout of the company now account for 80% of my working hours.
6. If you focus on a career and think about it after 3 years, then your opponent will be half lost; if you think about it after 5 years, then your opponent will be 80% lost; if you think about it after 10 years, then you are the boss. That's what I did. We are now the boss of the e-commerce circle, the boss of the e-commerce club, the boss of the e-commerce community, and the boss of the e-commerce self-media. I have been engaged in e-commerce tours, study tours, e-commerce medical care, e-commerce investment, etc., and I have considered it in 5 years. I have recently begun to promote the relationship link between e-commerce people and children to gather the hearts of all high-end e-commerce companies in China. When a person holds an altruistic heart and knows the distance, he is not anxious or impetuous at all. That's what I am.
7. From the perspective of future development, an entrepreneur may have to transition into an "entrepreneur". What is "entrepreneurs"? It is the identity of an entrepreneur and an investor together. Why become a "entrepreneur"? If a company wants to grow bigger and expand its strategy, it is a good way to invest.
8. The three most important things for a boss are: first, determine the strategy, second, find top talents, and third, find new profit growth points.
9. Start with the end, what your business will eventually develop determines what you are going to do now.
10. Before the C round of financing, a company must not spend more money to make up for its shortcomings, but spend more money to play to its strengths. Take the strengths to the extreme. If you have capital, you can make up for your shortcomings. An ultimate strength can leverage countless weaknesses.
11. Strategic layout is far better than tactical beauty. A good entrepreneur must be a strategist, while a good strategist must be a philosopher.
12. If a company wants to last for a long time, it must follow the trend.
13. The more challenging things are, the more they can help you eliminate your competitors. Because most people retreat when they see difficulties. If you dare to do it, you will already win half of the people you dare not do.
14. Strategy is a problem of the future, tactics is a problem of the present; strategy is a problem of development, tactics is a problem of survival; strategy is a problem of life and death, tactics is a problem of good or bad; strategy is a problem of direction, tactics is a problem of execution. Direction is more important. The wrong direction is, the more you work harder the more you are. Too many people and companies only focus on the present and not on the direction. They are confused all their lives and cannot find the best direction in their lives.
15. The end of the year is the time to summarize. After a year, I found that many directions were wrong, which means that the summary at the end of last year was not in-depth. In fact, January-March is very critical. It connects the end of the year and the beginning of the year. If there is no clear strategy in these three months, then the next year is basically a mess. It is recommended that you conduct research for a few days, then go out for a few days to communicate, and then go into seclusion for a few days. Repeat 3 times and you will understand.
16. There is no way out for selling low prices. Selling low prices is at most just a tactical strategy, not a strategy, at most it is a strategy of playing at a certain period, but it also serves strategy. In the long run, almost all brands that have lived for a long time are going toward high prices unless you have a strong supply chain advantage, but this mortality rate is also high, because there must be someone who has a lower price than you. Therefore, I have always insisted on winning at high prices. Only when the price is high can you make profits to upgrade products and services, and only when the price is profitable is to make brand investment. I also encounter fewer competitors at high prices, and I can slowly improve my internal strength. Of course, high prices must endure loneliness and be able to persist for a long time. Only high prices can force potential. Low-price price wars are the practice of lazy people, and there will be no innovation. In a word: There is no way out for low prices.
17. The smartest strategy is to "stay unmoved", not change industries, positioning and strategies blindly, and focus!
1. Employing people is not about how to avoid people’s weaknesses, but about how to play to their strengths. Third-rate ideas + first-rate execution is always better than first-rate ideas + third-rate execution. Investment costs the least, but returns the highest. Authorization is like flying a kite. If the subordinates have weak abilities, they must be reinvigorated, and if they have strong abilities, they must be expelled.
2. Characteristics of the temple: faith, organization, strict discipline, standardized systems, profound culture, unified habits, strong cohesion, focus on knowledge accumulation, concentrated learning, self-supervision, conscious management, high loyalty, clear goals and persistence, and diversified operations. As the saying goes: There are often temples for thousands of years, but enterprises for a century are rare. Should Chinese business managers learn from temple management?
3. I have recently studied Mao Zedong Thought and I have a saying that I feel deeply. Mao Zedong said: Where does the power of revolution come from? From whom the revolution comes from, and whoever the revolution is the source of our revolutionary power! In layman's terms, you must be beneficial to others when you accomplish things! I think this sentence can be translated in this way when it comes to management: Where does the power of an enterprise come from? From whom the enterprise comes from, and who is for whom the enterprise is the source of our enterprise's strength!
4. Many people say that the post-90s generation is hard to deal with. I think young people born in the 90s are more active in their minds, so they should guide and explore.
他们内心的动力和能量，告诉他们工作的意义是什么？我们团队的90 后小伙子们就很棒，虽然我们是双休，但他们总是自觉周末加班，为的就是心中的梦想， 不仅仅是赚钱，而是工作赋予他们的人生意义，以及生命的充实感和使命感。
5、每家企业都有问题，企业管理从来就没有完美的，制度也没有完美的，这就是价值观的用处所在，否则很容易导致腐败，执行力打折等现象。价值观不符合的，无论高管还是员工都不能姑息纵容，一律要清理，否则一定会在文化上腐化其他人！
6、一个管理者要学会从“有情”到“无情”，很多人容易纵容一个没有能力的人长期存在，特别是经过培养还没有什么长进的人，这样下去结果就是有能力的人“被淘汰了”，这就是为一人有情而对公司的发展无情，纵容一个人的代价就是牺牲了企业的发展和其他人的未来。
7、管理者与非管理者最根本的区别，是管理者通过管理员工完成工作，达成目标。高效能的管理者一定要时刻问自己这个问题：谁去做？怎么做？如何做出有效结果？
8、人没有目标会忘记要做什么，企业没有目标会忘记要做什么，团队没有目标也会忘记要做什么，无法统一人心就统一方向，无法统一方向就统一目标。一个企业、一个团队、一个员工、一个人，没有目标会是什么结果呢？
9、很多老板都不重视哲学，其实哲学是对事物规律的探索，是人的世界观、价值观的源头，很多人只重方法和技巧，岂不知源头都来自于哲学素养。如果你看待世界和人性的角度是错的，你再怎么努力都是徒劳，都是错的，而且自己不知道。
10、企业老板做到一定程度后，决策信息来源非常重要，做决策需要大量信息。你要知道大家都在玩什么，都在做什么，一定是能里能外，能上能下，既能跟电脑数据打交道，也要学会跟人打交道。
11、创始人一定要具备的能力，就是善于改变自己的能力和决心。你是否能成为一个优秀的企业家，不在于你的性格和知识，而在于你是否有善于改变自己的能力。
12、基层团队做好过去的事情，高管做好现在的事情，老板负责未来的事情。如
果你（老板）不研究下一步，你的企业就基本上没有下一步。
13、想尽一切办法把团队里的好苗子提拔起来，升级那些价值观一致，能吃苦， 能干活，皮实，有思想的员工，给他们重点培养，给他们更多赚钱的机会，给他们梦想，千军易得，一将难求，公司就要大将如云才能胜出。
14、管理的目的是什么？这世界上 99%的事都是事在人为，都不可能是很轻松并完全有把握做成的，都是靠决心和团队协作配合完成的。如果没有狼性文化，没有亮剑精神，团队很容易被吓退，这样就什么事儿也干不成，最终团队每个人都是受害者，每个人都会成为失败者，每个人都没有成就感，走向负循环。就像军团一样，心垮了再强的队伍都会缴械，心强大再小的队伍都能立于不败，管理者在其中有决定性作用，带领团队不断打胜仗是最重要的管理和文化，也是最重要的成就。团队最大的凝聚力就是在领导者的指挥下不断取得胜利，永远记住这句话，没有胜利再细腻的管理都是无效的，都不可能得到团队成员的认可，管理的唯一目的就是取得胜利。
15、文化是由习惯养成的，习惯又是由共同意识构成。比如团队是狼性文化还是绵羊文化，是柔性文化还是军队文化，是拖拉抱怨的文化还是阳光积极向上的文化，都取决于管理者。管理者要做的是培养和达成共同意识，然后养成习惯，逐渐就能形成文化。高效执行的文化，首先就要让团队达成共同意识，认可高效执行并明白其重要性，然后培训习惯，比如今日事今日毕，两三个月之后就能形成习惯，习惯形成了文化也就形成了。如果有新员工加入就会很快融入，不需要花太多时间培训。
16、如果没有团队文化，管理就变得复杂，因为管理者就会像救火队员一样随时处理员工心理变化和各种凌乱的事；没有团队文化，很多管理动作会变得思想不统一。我们很容易犯的错误是上来就让员工做事，其实最重要的应该是先思想统一，解决员工愿意干比干什么更重要，员工自己认同就能自发做事并且快乐。因为每个人都喜欢做自己认可的事，所以文化本身就是在提高团队的做事效率。文化不是可有可无的事，就像《亮剑》这部电视剧，没有这个精神，李云龙是打不了胜仗的，再比如金冠俱乐部，如果没有文化是无法凝聚这群老板的，金冠如何做到接近 100%的续费率呢？就是文化，是互帮互助的文化，有了这样的文化实实在在的减少了我们的工作量，会员之间互相服务互相帮助，这就是文化带来的巨大力量和效率，也再次证明了文化可以让团队和管理更高效更自发，值得大家好好思考，用在日后的管理中。
17、有个会员的公司一大半都是十年以上的老员工，我一听这个就是管理的外行。五年前我也会觉得很好，当我见多识广之后发现，凡是这样的公司基本上战斗力、改变能力、接受新事物的能力都很弱，没有一个强的，没有例外。
18、老高原创的“二八二八”原则是很好的时间管理方法。一件事情的重点只有20%，做之后会有 80%的效果，这是第一个“二八”原则。第二个原则是，找到那 20%的重点里面的 20%的重点。企业供应链、产品、客户服务、顶级人才、制度文化的建设都可以用这个原理。
19、管理者要做到三点：第一，客观顾大局，维护公司；第二，维护老板权威和领导力；第三，让上司进步自己才能升级。
20、管理三板斧：定目标、抓过程、追结果。
21、纯妈妈式的管理和纯爸爸式的管理都不行，管理是爸爸与妈妈的结合，管理就是克服团队的惰性。
22、管理者永远不能负面情绪，比如我不行，不是我的事儿，都是别人的错，我做不到等，要记住从自身找原因，要去掉玻璃心，提高抗击打能力，要耐得住批评和寂寞。
23、新员工进公司之初就要帮他树立正确的理念，价值观、信念、正能量。培养新人，要压事给他，历练他，摔打他，要求他，逼出他的潜力，好的士兵都是摔打出来的。
24、前几天，一位格外关注管理的老板，最终因为天天重视管理把公司给搞垮了。其实对老板来讲，战略永远是第一位，盈利排在第二，第三才是管理。没有方向、没有利润，就算天天忙招聘、忙制度、忙企业文化、忙跟员工谈心、公司依然会倒闭。
初创期，企业经营是第一位的，管理是次要的，发展期的企业，经营是第一位，管理略高于经营。一个企业有好的战略，好的盈利能力，管理可以慢慢完善，但一个企业只有好的管理，没有好的战略和利润很快就会死。我见过的很多做了十几年的公司，一年利润才几十万，这样的公司管理的再好也不持续，最后团队都散掉了。
老高电商俱乐部2020年十周年庆典
1、如果一个员工经历公司的高速发展期、稳定期、危机期，而心智不动摇，那这个员工一定值得委以重任。高速发展期检验他是否过于浮躁，稳定期检验他的耐心，危机期检验他的忠诚和坚持。这个过程中有员工离开，一定不要可惜，应该开心，因为剩下的都是优秀的。
2、 观人：能耐得住寂寞的人，肯定是有思想的人；能忍受孤独的人，肯定是有理想的人；遇事能屈能伸的人，肯定是有胸怀的人；处事从容不迫的人，肯定是个淡定的人；经常微笑的人，肯定是有头脑的人；看透天下事的人，肯定是个有智慧的人。
3、接触了那么多人，总结出好运气人的特质，运气好绝不是偶然，而是一种必然。第一，喜欢帮助别人的人；第二，爱笑的人；第三，相信别人的人。
4. "Talents" are the cheapest. You spend 5,000 yuan to hire a mediocre talent. Not only do you waste time and energy, the value you create may be only 2,000 yuan. You spend 20,000 yuan to hire a "Talent". It seems that you spend a lot of money, but it may create a value of 200,000 or even 500,000 yuan for you.
5. My view of talent:
1) "Talents" are not managed, and "self-driven" and "self-requirement" are the core;
2) If people are not suitable, all kinds of management methods are useless, so recruitment is essentially more important than training;
3) It takes will to accomplish things, and will can be magnified, and it is difficult to be created. We cannot wake up a person who pretends to be asleep;
4) Take a step back and say that even if managers have the ability to "stimulate their will", it is not recommended to do so because the return on investment is very low. The same time and energy are spent on people who originally had the will and did not, and the return on investment is more than 10 times different;
5) Only by upgrading "talents" can the company's upgrade. If the company's performance continues to grow, but the level of "talents" has not been upgraded, this must be a dangerous signal. The boss also needs to change from doing things to hiring people. Whether he can hiring people is an important criterion for measuring entrepreneurs!
6. If a company wants to grow bigger, it must bring the industry's "talent" into its own camp. The more the better, so that your opponent's competitiveness will be weak. You not only have to be the boss of the business, but also the leader of the industry to help everyone succeed together.
7. Low-level employees can be trained, and high-end "talents" must be found. It seems that personal training is more efficient, but in fact, the second way saves long-term time.
8. 99% of people do not give their all to "talents". "Talents" are not what you sit in the office and wait. You must have the action and determination to visit the cottage three times.
9. Top "talents" look at dreams, not money, money is just a standard configuration.
10. An entrepreneur must use someone better than himself. The ceiling of the company is the boss’s own ceiling. The height of the company is actually the average level of the few people in the soul of this company.
11. In the future, high-end talents from all walks of life will flow into the e-commerce industry, because there are not many industries that are easy to do except state-owned enterprises and central enterprises. This is a good opportunity for e-commerce companies to seize "talents" in the next two or three years.
12. All cooperation is based on "people". If people don't have anything to do, you don't have to look at anything else. This is my cooperation logic. Whether it is choosing a partner, investor, shareholder, employee, or friend, this principle is all. No matter how good a project or how good the opportunity is, you will give up as long as you don’t do it. Otherwise, it will not only waste time, energy, but also be angry. Listen to me. These experiences are all caused by countless failures.
13. The greatest core competitiveness of an enterprise is not products or marketing, but people! Whether it is products or marketing, it is made by people. Third-rate people cannot make first-class products or first-class marketing. Therefore, the boss’s first priority is to constantly upgrade the team, upgrade talents, upgrade organizations, and upgrade management, rather than doing things. No matter how well the boss does things, he is just doing the business of a manager, director, deputy general manager or employee. What the boss should consider is how to improve the overall team, how to upgrade the organization in an all-round way, and how to upgrade the overall combat effectiveness. Some positions should be replaced, and they should be trained and trained. Add people to increase people, let the third turn into second turn, and let the second turn into first turn, clarify and optimize the organizational structure, let the organizational structure serve the business development strategy, and reserve senior talents. The boss should always put "people" first, so that people can do things better. The boss is the first human resources teacher of the company.
14. Only by filling the team with excellent people can we retain more excellent people. If you find the right person, you will be half successful in management.
15. Employees grow together with the company, improve the company together, so that the company can change and become better because of itself. When you can play a greater role in the company and have greater responsibilities, you will be able to gain more, whether it is spiritual, honor or material.
1. Only by establishing relationships and trust can you have opportunities for social marketing. With the trust of customers, it doesn’t matter what products you sell, because you will trust what customers you recommend. Many traditional marketing involves products first and then customers, while social marketing involves customers first and then products.
2. The so-called brand is to see how many fans always follow. The more you follow, the more you follow, the less you follow, the small one. There are no followers or only temporary followers (such as short-term means attracting them through discounts and promotions) all belong to brands with unknown life and death. The first two can survive!
3. Forget marketing, forget sales, forget customers, treat users in the way of treating friends, and establish relationships with users in the way of love. The transaction itself is very simple, that is, the user trusts you, and you just provide what they need, so the user will let it go and exchange it with you with money! In this link, "trust is the most critical link", but trust requires love, love, dedication and altruism!
4. Marketing is actually not complicated in many cases. First, it is to grasp human nature, and second, it is to give up, that is, to lose first and then get it. The skills are very simple. Many people just know the truth, but they never understand the secret. Knowing and understanding are different things. The way is simple! Only by going out to understand the wisdom of life and understanding the essence of things can you grasp the core. Not being busy is more important than anything else.
5. I have always emphasized to the club members that we must change from selling products to selling value. What we sell is value, and products are just carriers of value. Only in this way can we not fall into the simple product idea. Moreover, future consumer demand has changed from material to spiritual. I will not buy you when you promote facial masks, but if you make me believe that your facial mask will make me beautiful, I will definitely buy them.
6. When encountering fierce competition, don’t lower the price, don’t promote and discount, but raise the price . The opponent will reduce the price by 100, you will raise the price by 100, the opponent will reduce the price by 1000, and you will raise the price by 1000, and there will always be someone lower than you. The price reduction will not defeat the opponent, and the price will only increase. Because after the price increase, you have enough profit to build a team, improve services, improve management, etc., these will make you win. Price increases and price reductions are directional issues. First, there is the idea of raising prices, and then consider how to increase prices.
7. Influence is communication power, and communication power is everything. Every company must be a new media company. Don’t think it’s a media business. It’s essentially linking customers. If you don’t have the ability to link customers, all business behaviors are fantasies.
1. The interaction between users and users is the foundation of the community. It must not be just one-way interaction between merchants and users. Merchants and users interact, users interact, and users interact with merchants, forming an effective closed loop, mobilizing the masses, connecting single points into lines and surfaces, so that fans can play around, which is the way for the future social economy.
2. Why did the customer leave us? Because you can't get what you want, it has nothing to do with the price. 45% of customers leave because of poor service, 20% leave because no one cares about them, 15% leave because of cheaper prices, 15% leave because of better products, and 5% leave because of other reasons.
3. Why do customers don’t trust you? 1. Too aggressive; 2. Not sincere and not caring about customer needs, problems and feelings; 3. Like manipulation too much, no matter how strong the sales ability is, it is impossible for the customer to know himself better than the customer; 4. Be eager to tell the customer "this is what you want"; 5. No longer pay attention to listening and inquiries; 6. Inadequate professionalism refers not to technical ability, but to be familiar with customer business.
4. The American Association of Professional Marketers reports that 80% of sales are completed after the 4th-11th tracking. So how to track and interact well? First, special tracking methods deepen the impression; second, find beautiful excuses for interaction; third, pay attention to the interval between two tracking, it is recommended to be 2-3 weeks; fourth, do not express urgent wishes every time you follow; fifth, sell yourself first, and then sell your ideas.
5. Don’t care how much you have, what’s important is how much you keep. Reducing customer churn means increasing stickiness, increasing conversion rate, and increasing repeat purchase rate. Hold the customer in your hands and truly become your own!
6. Many people who work in the community will show off that there are many members and few employees in the community, and they are proud of it. I developed more than 1,000 paid members in one year and only two employees. I was excited at that time, but in the next nine years, I was not happy at all.
As the number of members gradually increases, the heavier the burden on your shoulders. Unless you want to run away, the more members you have, the greater the responsibility you have. Now we have more than 5,000 core members, and we are all e-commerce entrepreneurs. The lowest annual fee is 25,800 yuan, the highest annual fee is 288,000 yuan, the total annual turnover of members exceeds 700 billion yuan, and now there are more than 100 employees serving the community.
社群最大的问题不是前端的引流收费，而是后端的服务和续费能力。如果我不考虑续费和口碑，以我们1200万粉丝的体量完全可以做到一年10万会员，但是然后呢？这么多会员如何服务？如何创造更好的价值？
如果服务不好，第二年这些会员都会变成口诛笔伐的声讨者，加速社群的灭亡。企业客户的核心还是服务，没有服务只是短期风口或为客户创造风口的利益很难持久。因利而聚，必因利而散，因风口而聚的社群，必因其他风口而散。为什么我们老高电商圈子做了十年，社群依然强大，核心是我们想清楚了。
1、投资的本质就是买未来。
2、一个商业，不止有上游、下游，还有左游、右游、前游和后游。企业做到最后业务和投资是并行的，投资是最好的整合，整合你的上游、下游、左游、右游、前游和后游。
3、除了一直做电商圈子，这三年顺带做天使投资，投资了 17 家创业公司。总结一个规律：创业的早期，特别是互联网企业，重点不看行业、不看模式，最重要的是看创始人。我投资的所有估值过亿的企业基本都换过 5 次以上的模式，甚至都换过行业，所以人对了事儿就对了，人不对，再好的行业和模式都不投。
4、做投资人最重要的是要有敬畏心，经常看到看不懂的项目，看不懂的人，看不懂的行业，甚至各式各样的年轻人，都要抱以敬畏之心，不可用固有思维去套， 也不能看不起任何人，甚至一贫如洗的年轻人，只有这样才能有机会抓到更多好的创业者。
5、最好的投资是投资自己的思想。买房子买股票等最多几倍，而思想的提升是几何倍数的增值，并且能影响身边人、子女、家庭、后代、家族，算下来功在千秋。只可惜很多人只对看得见或立即有回报的东西感兴趣，但事实上价值最大的东西往往都是不能立即变现的，比如投资自己的思想。
6、投资思想有四大方法，第一读书，读书其实就是跟牛人聊天，而且是最便宜的方式。第二遇见更多有思想的人，那就是圈子，接触更多牛人。第三思考，就是悟。第四多经历失败，唯有失败才能让人真正去思考，成功只会去喝酒庆贺，失败越多越好，越早越好。如果一个人太顺利，成功的太早，后面的事业一般都上不去。老高见过太多这样的人，40 岁之前创业一直很顺，40 岁之后不敢失败， 变成守成了，一生就完结了，所以趁年轻尽量多地感受失败，去总结和成长。
7、未来 30 年是旅游产业爆炸的时期，因为未来将会有几个亿的中产阶级，物质满足之后，精神的需求爆发式增长，这个也符合马斯洛的需求分层。未来不是“吃饭”的问题，物质满足之后人的主要需求是：寻找自己，未来几年我会重点投资这方面的产业。
8、巴菲特 99.8%的资产是在他 50 岁后赚到的，很多看起来聪明的短期行为从长期收益来看都很傻，很短视，而很多看起来很慢的事情，长期的回报却是指数级增长的，是时间的复利，做时间的朋友，做一个长期主义者。
9、最近见了十几个投资人，股权投资行业已经从广泛撒网变成精耕细作了，未来的企业家一定要懂股权投资，用投资来布局上下游产业。一眨眼我已经探索了 5 年，帮助很多被投企业在战略、管理、人才、融资、客户资源、媒体宣传等方面给予全方位赋能。好的投资人如果不在一个行业深扎十年，是很难开花结果的， 只有十年以上的认知、经验、优质人脉、资源才有价值，很多人只喜欢看短期， 我一直奉行长期主义，时间的复利是最强大的，很多人站在岸边看海，昨天我站在海里看海，感觉非常不一样。
10、很多人认为只有盈利才是好的生意，其实我以前也是这么认为的，做投资几年后我改变了看法，因为能马上盈利的事大多没有护城河，任何人都能做，而短期看不到盈利的没有人跟进，这种才蕴含着大机会，这样的机会也只有“傻人” 会去做，聪明人大多都选择了马上能赚钱的事，所以大多数只变成了优秀的能赚点钱的生意人，而无法成为优秀的企业家。
11、老子讲“大智若愚”，说的就是那些看起来很傻的事情。比如专挑最难的事做，专挑不赚钱的事做，专挑慢的事做，专挑亏钱的事做等，很多成功的企业就是用这种方式建立护城河的，不停地亏钱抓住机遇快速发展建立护城河，不是他们不能赚钱，而是要通过亏钱建立绝对优势。因为快速地大量亏钱就是避免大量竞争的好办法，让更多的竞争对手不能入局，接下来赚的就是长期的垄断利润。
12、我做投资看到那些优秀的创始人和好的赛道，没找到盈利模式的企业就非常开心。因为没人愿意跟进，只要这件事情能创造价值，就要支持创始团队亏钱去快速提升企业的价值和优势，企业值钱了自然会有更多机会赚钱。滴滴、美团、淘宝、支付宝、京东物流等都是这样。
13、我做投资 4 年，投资了几十家公司，最大的经验就是“以人为本”，人永远是第一位，事是第二位。投资就是选对人，对的人能把错的事做对，错的人能把对的事做砸，对的人不太会选错事，投资就是投人。
14、做投资首先要有投资心态，就是钱有去无回的心态；其次是人要看准，看人最重要的是世界观、人生观、价值观；第三是看事情，看创业者做的事处于行业的哪个周期节点，行业处在什么阶段，竞争环境怎么样，时间窗口多少等。其实，我做投资一向把创业者做的事放在前三之外，因为优秀的创业者选择的事一般不会不靠谱，做早期投资重点看创业者底层的东西，就是他的思想和道德。
15、我投资过30多家企业，遇见过形形色色的人，亏过很多钱，也换来了很多经验，告诫大家一句话：投资要谨慎。投资10个公司大概率10个都会失败，每一笔投资都要有打水漂的心理准备，先想到失败才是理性的投资人。风险投资也要做好可能会坐牢的心里准备，一定要买好保险，留点钱给家人，任何时候都不能动，创业有风险，投资更是。有时候创始人不小心就涉及到法律、债务、传销、P2P，以及各种不可控和意外的情况等，但干大事要在方法上严谨小心，心态上要不顾一切，义无反顾，要有视死如归的精神，方能成就大事业。
16、做风险投资六年来，我亏了很多钱，前四年都是亏损，投资的企业倒闭过十几家，有段时间投资项目太感性，有段时间投资项目太理性，无论是太感性还是太理性都容易失败。这两年发现早期股权投资是理性与感性的合一，越是早期越是一种艺术，越是需要学习音乐、绘画、舞蹈、体育、文学、影视、旅行等感性的东西。当然也要学习哲学、历史、心理学、国学、佛学、道家、儒家、管理学、政治、物理、化学、宇宙学、量子力学、数学等等来提高理性与认知，优秀的投资人考验的是综合能力，也考验综合的学识。这两年我修炼了感性与理性之后，现在投资项目基本很少失败，成功率能达到80%以上，项目估值都能顺利过1个亿，所有的失败都是修炼，最重要的是在失败面前能坚持下去，优秀的投资人能经得起成功，也要经得起失败。
阿里巴巴集团副总裁古迈与老高合影
1、如果你想要交到值得深交的朋友，首先你得成为值得深交的人。如果你想要交到靠谱的朋友，首先你得成为靠谱的人。
2、不要老想着别人找到你，主动出击很重要；不要一味索取，先付出别人才能走进你；多加入一些圈子和社群，勇于发言，说错了没关系，最可怕的是只围观， 跟高手交流，你交流人的层次决定了你的层次。
3、人、财、物都是最重要的资源。人是第一位的，最差的是搞货，最牛逼的是搞人，中间是玩钱。如果你有搞定人的本事，而那个人正好有钱有货，那就全有了，就像现在的商学院，以人为本就是这个道理，你需要的其实是个圈子，如果你能认识总统，然后取得他的信任，那你可能就是副总统。
4、有三种人是我的朋友：爱我的人、恨我的人、对我冷漠的人。爱我的人教我温柔，恨我的人教我谨慎，对我冷漠的人教我自立。当我们活着的时候，要记住那些困难时帮助过我们，痛苦时安慰过我们，以及我们迷失时深深爱着我们的人！
5、人生重要的是你对人和事物的看法，不同阶段都要主动进行升级、学习，然后再主动升级你的人脉，淘汰落后的人脉（真朋友除外）。跟打游戏一样，先多看多学习多升级装备，然后找级别高一些的带你，不断循环。如果几年下来，你身边还是那些朋友就要反思了。
6、人脉的本质是一种交换，出身和运气是无法选择的，但一个人的才华和学识可以通过努力获得。如果你通过努力成为优秀的人，那么就会有另外优秀的人， 有价值的人愿意提供帮助，有点像市场交换的“等价原则”，听起来残酷，却是人脉的本质所在。
淘宝商家平台事业部总经理齐俊生与老高合影
1、不知道别人怎么样，反正我经常失眠，听说有的创业者从没失眠过，我有些怀疑，因为要保持激情，睡觉的时候脑袋也会兴奋地不停转。30 岁前是为了钱和生活，现在为了理想，男人要干点大事，老了才不会悔恨，回想起来还做过几件对后世有影响的事情，就可以如愿了。
2、运气或福气都是可以自己制造的，运气好不好也掌握在自己手里。一个善良的人，有德行的人，对别人有价值的人，善于为别人考虑的人，愿意帮助他人的人，让别人舒服和喜欢的人怎么会没有好运气呢？这样的人自然会得到更多意想不到的运气，运气本质上还是曾经种下的善因所得到的善果罢了。
3、没有文化、精神、趣味的人将不会被人喜爱，以后一个人是否受人尊敬绝不是有钱，而是有独立思想和深厚的文化底蕴，眼睛里脑子里嘴巴里都是钱的人， 以及没有趣味的灵魂，这样的人不适合结交。
4、你有多少钱不重要，重要的是内心是否富足，是否有一帮一路前行的兄弟。
5、这世界上有梦想的人不多，因为大家都怕遥远。如果定一个梦想用一生去完成，100%会取得成就，只可惜 99%的人做不到。
6、什么是格局？格局就是不断否定自己的能力！要想格局更大，就要不断意识到昨天的自己还不够好，或者说昨天的自己维度还比较低，人要学会肯定自己， 也要学会否定自己。一个人要具备两颗心，只肯定自己就无法提升，只否定自己人会很黑暗。当然，格局取决于见识，如果你都没见过什么是大格局，一般你也不会往那儿去，就像井底之蛙，你得海阔天空才能发现更大的世界，才能进入更大的世界。这需要多思考多悟，不要人云亦云，要有自己独立的思想，多读书， 多交有独立人格与思想的朋友，多交比自己成功的朋友，人脉如梯子要主动去攀爬，放下面子和包袱，不要觉得自己多牛，当自己是“一坨狗屎”才能打开世界之窗。
7、做自己热爱的事不会累！就如我做电商俱乐部一样，这就是信念的力量。什么是信仰？那就是相信相信的力量。做事业也是，相信自己所做的事情是有意义的，相信在金冠俱乐部可以做一辈子兄弟，相信了就真的可以得到，不相信都不会有开始。信则有，不信则无。
8、什么叫成熟？就是别人赞扬我跟我没关系，也没那么重要，别人恨我没关系， 别人的眼光也没那么重要。重要的是自己和自己成为朋友，自己肯定自己，自己欣赏自己，自己虔诚自己，自己怎样对待另一个自己，就会怎样对待外面的世界。做一个有独立思考、独立思想、独立人格、独立意识、独立主见的人，这才是真的自己，人不能活成假的自己。
9、市面上很多公司，特别是培训公司都是情怀为商业服务，包着情怀的外衣， 其实是为商业目的服务。十年来，我们做到了商业为情怀服务，这个没有对错， 区别是更热爱这件事情，还是更热爱钱，谁看的更长远，任何企业都会死。而能陪伴粉丝和会员一生，共同变老，这才是非常性感的事情。
10、无论何时都不能放弃梦想。这个世界上 90%的人没有独立思想，大都是人云亦云，99%的人没有梦想而且很现实，所以结果就是：没有梦想的人跟着有梦想的人，小梦想的人跟着大梦想的人。年轻人要学会给自己画饼，年轻人都不做梦了，这个世界也就没有希望了。现实世界本来就是精神世界的映射，如果你不给自己构造一个未来的“虚拟世界”，那现实世界更不可能到达那里。
阿里巴巴集团内容电商事业部总经理玄德与老高合影
1、人很奇怪，越是钻到钱眼里，越是赚不到大钱，创业应该有理想，有了理想才会不断提高服务，才会不计眼前效益，目光才会看得长远。当你抱着赚钱的目的去做人做事的时候，往往会坏了大事，因为别人在你眼睛里看不到他们希望看到的。
2、无论做人还是经商，先赚人后赚钱的人总比直接赚钱的人更成功。先赚人者说明心中有人，直接赚钱的人可能眼里只有肤浅的钱；先赚人者说明看问题更深远，不同于后者的短视；先赚人者须操作更复杂的“人变钱”的程序，表明能力更强，只能操作单一的“钱变钱”的人，说明操作能力较弱。
3、思路清晰比卖力苦干重要，选对方向比努力做事重要，做对的事情比把事情做对重要，拥有远见比拥有资产重要，拥有能力比拥有知识重要，拥有人才比拥有机器重要，拥有健康比拥有金钱重要。成长的痛苦比后悔的痛苦好，胜利的喜悦比失败的安慰好。
4、汽车取代马车，在以前是不可想象的，欲望是推动社会前进的动力，但是欲望也要控制，所以物质发展到最后需要信仰、宗教、精神，否则物欲横流，最后并不能带来快乐，反倒带来不幸福。
5、其实“财富”因人而异，不同的人看中的也不同，有时候生活美满家庭幸福就是“富人”，而有时候家财万贯却不快乐，也是“穷人”。事业上必须全力以赴拼搏，但心态上也要知足常乐，人生快乐最重要的是“心中无缺”。
6、大多数人都只想着索取，只有少部分人才愿意分享、愿意付出。你如果一直不成长，会错过很多。其实大多数人都不明白，在人生路上只有愿意付出、愿意分享才能结缘更多朋友，才能团结更多人，才会有更多人帮你。这就是老高电商旅行团的精神，参加过旅行团的人都有爱分享、爱付出的精神，这种精神会让每个人受益终身！
7、人生的意义，就是做有意义的事情。成功最重要的不是索取，不是“得到”， 而是“付出”，帮助别人就是帮助自己，有多大的成功取决于你能帮助多少人。
8、找到自己，世界都会给你让路，找到自己，世界就会找到你。我诚实地讲： 成功其实很简单，那就是不断重复重复再重复，水滴石穿！
9、坚持做有意义的事，别人说起你的名字才会竖起大拇指。在自己热爱的事业上努力，而不要活成自己不喜欢的样子。商业玩得就是差异化，有些东西真的不要模仿，不能模仿。敬畏，永远不要看低任何人。
10、人的生命是团欲望的火，不能满足便会痛苦地燃烧。抗拒凡尘的诱惑，需要我们心静若水，保持一种对功利和私欲的超越，沉淀生活的纷繁和浮躁，过滤人性的肤浅和粗俗。不与富交，我不贫；不与贵交，我不贱。自感不贫不贱，就是人生真感悟，就是生命大境界。
11、人之所以喜欢回味往事、童年、少年，是向往那种纯真、简单、真诚。人生就是从简单到复杂，再到简单的过程，人之所以痛苦是因为把事情搞复杂了，特别是人与人之间的关系，回归本真才能吸引更多人，没有人愿意跟一个复杂的人打交道！
12、大量网商们急于成长，然后又哀叹失去的光阴；他们以健康换取金钱，不久后又想用金钱恢复健康。他们对未来焦虑不已，却又无视现在的幸福。因此，他们既不活在当下，也不活在未来。（18）
13、早些年，一直认为幸福和快乐是外在的，比如一件开心的事情、一件好事等， 年纪大了才明白幸福与快乐是内在的，自己内心快乐就会发现所有人都是可爱 的，世界到处都美好。所以这个世界不缺少美，缺少的是发现！修心，让自己的心能感悟到事物的本质，人生就会更加平静。
14、无论你遇见谁，他都是对的人；无论发生什么事，那都是唯一会发生的事； 不管事情开始于哪个时刻，都是对的时刻；已经过去的，就已经结束了。
15、你这辈子有多大成就，就在于你能否读懂自己！自己都弄不清楚自己，怎么能弄懂外面的人和事呢？你找到了自己，别人就找到了你！
16、有时候不做比做更好，有时候无比有更好，有时候坏比好更好，有时候小比大更好，有时候不争比争要好，有时候慢比快要好，有时候弱比强要好。人生的成功=少数人=与众不同。
17、水至清则无鱼，生活中也是这样。如果一个人太计较没人喜欢，一个人太完美也没人喜欢，一个人表现得太优秀没人喜欢。组织也是一样，如果太森严也不会有人喜欢。
18、我们之所以浮躁、紧张、急于变现、急功近利，源于我们对未来没有信心！ 修炼吧！“传教士们”从来不着急，因为他知道你现在不信，迟早也会信，因为他们知道我是为你好，对自己的信念有充足的信心！
19、每个人总在寻找自己人生的方向，不妨回忆一下自己过去的轨迹，因为人生就是过去、现在、将来。所以从轨迹中可以感觉到规律，命运是自己选择的，从过去的、现在的，就可以判断未来的，这时候你就知道每个人的人生其实是一种必然！
20、一定要早一点明白那些已经被说烂的道理。一，不要错过自己喜欢的姑娘， 在合适的年纪做合适的事情。我大学时候没谈过恋爱，有机会摆在我面前，我踌躇很久也没有行动，十几年过去了，再也不会重来了。二，在合适的年纪一定要奋斗，年轻时候多吃点苦没有坏处，为自己的梦想拼尽全力，最后总会结成好果。三，多听过来人的话，不要钻牛角尖，他们经历过，所以他们懂，他们不愿意让你再走弯路。四，生活不止眼前的苟且，还有诗和远方，保持乐观阳光的心态，会持续不断地吸引到一样有正能量的人，形成一个坚固的圈子，帮助你不断前行。
21、人与人的最大差别就是“认知”差别！人刚生下来的时候，其实并没有太大差别，随着每个人的思想世界、环境和经历的不同造成了不同的认知，认知是对世界、对人、对事情的看法。如善恶、对错、好坏，最终你会发现相信什么就会有什么样的命运，每个人都会朝着他认为对的人生方向前行，所以人与人最大的区别就是认知，要改变人生就要改变认知，认知事物和人生的本质，这样才不会走向迷失的人生。
22、我第一份月工资是 369 元，那是 2004 年，那时候工资根本不够花，所以我奋发图强。一切的根源都是自己，很多人面对困难又被自己借口掩盖下的惰性打败，而我一直养成的好习惯就是不找借口，总会内观，也就是自查，反思自己， 从自己身上找原因，所以就能让自己强大，从外界找原因只会让自己更弱小，更脆弱。
23、人是不能只靠埋头过活的，没有人是每天仅仅为了填饱肚子而奋斗，都是为了心中那个梦想而活的。
24、人生到一定阶段，花钱比赚钱更重要。
25、要不断地去感受幸福的能量，你才有赚钱的动力。
26、人一生不会有太多大机会，一个大机会就是生命转折点。但各种小机会每天都会有，有的要抓住把握，有的要懂得放弃，当我们抓住一个机会的同时也是在放弃另一个机会。人生的痛苦是没有机会，人生更大的痛苦是机会太多，人生最大的痛苦是机会明明在你面前，你却不认识它！
27、有一种机会叫等待，如果你能够判断某个商机会在几年后爆发，你的企业有足够的坚持，并且能够活着，那你就会创造奇迹。这种机会很多，并且一般当下也没人和你争，做的话一定是蓝海。关键的问题是很多人不愿意等待，大部分人都希望付出的当天就有回报！当所有人都这么想的时候就是红海了！
28、我们之所以难以跨出第一步，是因为我们被自己打败了，克服不了内心的恐惧和别人的眼光，自卑有时候还不如狂妄，狂妄可能会抓住很多不属于自己的机会，而自卑一定会失去很多原本应该属于自己的机会。
29、很多人总给幸福设定一个门槛，比如：如果我有房子我就幸福了,如果我挣100 万我就幸福了，如果我电商做到老大我就幸福了。其实当你实现的时候，你会发现如梦幻泡影，幸福全跑了，很多人都看着“远方”才幸福，其实幸福就在脚下，就在当下，就在我们心里，心打开了时刻都是幸福。
30、没有失败的人生很可怕，成功很难让人成长，我们往往不会从成功中总结经验，恰恰是失败才会给我们深刻的经验值，而且失败的越早越好，越早失败，付
出的代价越小，要拥抱失败。(26)
31、人生最大的转折点是：从被动到主动！如果一个人还需要别人鼓励、需要别人说服、需要别人鞭策才能上进的话，那这个人永远不可能变得优秀！什么叫独立？就是这个人可以自己驱动自己，自己就是发动机，自己学习，自己想办法成长，自己比他人更努力，好的“人才”都是能耐得住寂寞，受得了委屈的人！献给那些还需要别人整天鼓励才能努力的人。(27)
32、年纪轻轻就选择安逸，是对自己最大的残忍。人生前期越偷懒，后来就越可能错过让你心动的人和事。请记住，在能力与理想相匹配之前，一切舒适都是绊脚石。能用汗水解决的，就别用眼泪。
33、人生最难的是管理自己，我见过所有优秀的人，都有这样的好习惯好品质， 就是善于管理自己，我也见过很多平庸的人，共同特点都是对自己毫无管理，很随意很随性，无论是情绪还是自控力。
34、要遇见贵人先遇见好的自己，要遇见好运先遇见好的自己，要改变命运先遇见好的自己，一切的根源都是自己。
35、成功不是一蹴而就，长远目标不可能一天两天就实现，大目标一定要切割成小目标，在每个小目标上一步步取得小成就。每个小目标的落实都需要日常积累， 积累人脉，积累知识，没有钱不可怕，可怕的是大脑的贫瘠，一定要让自己的大脑变得富有，生活才能真正的富有。
36、当一个年轻人感到迷茫，不知人生方向的时候，最好的人生方向就是努力打造自己的能力，以便可以有能力选择任何方向！
37、人品不好，再怎么努力也没用！好人品，可以弥补能力上的不足！这句话出自曾国藩，我很认同，也见过很多成功者确实是这样。
38、很多人都在谈成功，都渴望成功，其实成功就是痛苦的过程，你选择优秀和成功，就是选择痛苦。一个人想有更大的成功，就要付出更大更持久的痛苦，奋斗的过程就是自律的过程，要放弃舒适和惯性。想要持久地享受和适应痛苦，就要爱上痛苦，把痛苦转化为成就的快乐，当你爱上痛苦也就爱上了成功。
39、很多人都在追求确定性，岂不知不确定性会有更多惊喜！这也是投资的奥秘， 非理性的付出才会有非理性的回报，理性的付出只能得到理性的回报！
40、人生的幸福建立在对自我生命意义的探索上，对人生意义的理解决定了一个人的人生方向。一家企业实际上是由创始人的人生意义决定的，赚钱、上市、品牌、实现人生价值、办一家受人尊敬的企业、帮助他人等，这些不同的人生意义决定了不同的人生，也决定了企业不同的走向和结果。
亚马逊全球开店咨询总监杨钧与老高合影
41、对人生的感悟是一切的基础，所谓三观：世界观、人生观、价值观，三者密不可分，人因机遇而成功，但要持久和快乐离不开三观。《道德经》是梳理正确三观的好书，研习它就能抓住事物的规律，也能抓住成功的规律，依照规律做事就不那么难。
42、佛家讲活在当下，这句话能量很大。很多人经常活在过去的执念、执着里， 或者活在未来的妄想里，人只有活在当下才真正属于自己，属于自己的意识和真实的感受。那么问题来了，真的有当下吗？我认为是没有的，因为“当下”马上会成为过去，人活着其实主要是感受，只有感受才勉强算是感觉到活着。但是这种感受像流水，在过去、现在、未来之间流动，感受只是刹那，甚至只是回忆、念头、妄想。因为过去不可得，未来不可得，现在又不存在，所以人生如梦幻泡影。人生只是一场体验，什么都得不到，得到了就意味着会失去，我们都无法真正拥有自己，更无法拥有那些得到的东西，明白这些后就无比放空，无比轻松， 放下不必要的执念和执着，才能拥抱更大能量。
43、勤奋没用，得极度勤奋！努力没用，得极度努力！人生就像烧开水，99 度和 60 度是一样的，只有 100 度才能沸腾，所以得努力到沸腾，把 100 度的努力
持续30 年，必有大成就。
44、我已经有四五年没失眠了，人最重要的是修炼自己，控制自己的念头，控制自己的心，让心不困扰、不焦虑、不患得患失，达到这点就要扩大自己的认知，要想通人生的意义，才能看清得失、荣辱，追求无我，不执着！
45、意念是唯一超过光速的，所谓一念天堂一念地狱，天堂并不遥远，天堂就在脚下，幸福也好成功也罢都是这样，看起来很遥远，其实一念之间就能瞬间达到，你以为需要30年，需要几百亿才可以实现幸福与成功，其实只要你愿意，瞬间就是成功，现在就能幸福。
46、1000年前你在哪里？1000年后你在哪里？白天你在哪里？晚上你在哪里？生命就是一道闪电，是一刹那的偶然，白天在梦里还是在现实里，没有人能确信，能确信的是人生就是一条河，什么也带不走，什么也留不下，短短几十年就是一段光影。
47、尼采说过，人生就是一团欲望，欲望满足就无聊，欲望无法满足就失落，人生就在这之间来回徘徊！怎么破解呢？佛学可以破解，《金刚经》云：人生如梦幻泡影，如露亦如电，万物皆空，一切事物都是能量的因缘交集而成，缘起缘灭是必然，都是梦一场，所以所有的欲望都是一刹那的感觉而已，都会消失如梦幻。既然如此，为何要进入这个痛苦中呢？让自己心中无缺，安静而不纠结不迷茫，得到也感恩，得不到是缘分未到也很平静，失去也感恩，平和心有了，不起得失心就不苦了。
48、只有痛苦才能治疗痛苦，从而让自己平静快乐，痛苦是人类进步之本，更是创业者成长之本，拥抱痛苦喜爱痛苦，让自己更痛苦主动寻找痛苦，这样才会更快乐、更充实、更有意义。
49、教育孩子的核心是父母完善自己、修炼自己，无论是情绪还是习惯，无论是谈吐还是爱好，无论是思维方式还是待人接物，孩子是父母的映射，子女教育的核心不是学校教育，而是父母的言传身教，而是家庭教育，是陪伴！
50、很多人搞不清楚定位，没有定位根本就做不大，更做不出品牌。定位就是差异化，差异化是品牌的核心。如果让我用一句话来描述定位，那就是：找到自己，世界就会找到你。每个自己都是独特的、与众不同的，只要做好自己，本身就会跟别人差异化，但很多人放着自己不做偏爱做别人，所以这种人永远做不出品牌，坚定做自己，找到自己，就必然能做出品牌，做出自己的定位。怎么找到自己呢？答案就是：明心见性。
51、山不在高，有庙则灵，佛音让山有了灵魂。我之所以此生运气很好，是因为老家紧挨着一座寺庙，父母信佛，我从小就听着梵音，闻着香火气，这培养了我的善念，从不害人，也不伤人，从小父母教导我害人就是害己，伤害别人就是伤害自己。因为这个世界上的所有人事物，所有花草树木都是自己，是自己的映射，是自己的七十二变化。你把一只蚂蚁踩死的时候，就已经在伤害自己了，你坑骗别人的时候，你已经在坑骗自己了，对这个世界好一点，就是对自己好一点。
52、大雁塔是我第一次接触佛法的地方，很感谢八年前给我推荐《金刚经》的大雁塔工作人员，很多不必要的烦恼就此释然，从那之后我没有再失眠，一次都没有。因为我真正领略了佛陀的智慧。
佛教的精髓是佛学，也就是佛陀分享过的智慧记录，跟我们的《论语》差不多。大多数人都只是烧香拜佛磕头许愿，更有甚者还冠以迷信与神鬼，岂不知佛陀自己都排斥给他建庙宇和佛像。
其实，佛学三分之一讲的是物质与精神世界运行规律，三分之一讲的是哲学，三分之一讲的是心学。这些是每个人都必学的学问，特别是《心经》、《金刚经》、《六祖坛经》。做企业的人更应该读读，可以让我们更了解自己，也更了解人心、人性，了解后就所向披靡，一切不败，内心强大，能量无限，内心坚毅如金刚，无坚不摧，没有困难能挡得住。
53、我已经很多年没有迷茫过了，我对人生基本没啥迷茫的，我很明确此生的意义，我已经连续5年没有失眠过。人之所以迷茫是因为解决和思考问题的方法单一，遇到困惑和困难要从多个角度去思考，方向不能单一。我遇到困难，会从四面八方去思考和解决。如果思考只有一个方向，行不通自然就堵住了，接着就迷茫了。
比如商业竞争，很多人会打的死去活来，我基本都主动跟“对手”成为好朋友，至少不会为敌，更多的是去投资他们，人生很短暂，打来打去的结果很容易自损八百，我们应该化敌为友。当我们看到的世界更大时，根本就不会在一个角落跟别人死磕，浪费自己的生命，这也是为什么我创业十几年，遇到数不清的困难都能找到突破口的原因，我不画地为牢，拆掉思维里的墙，没有人和环境可以困住我们，束缚我们的是单一的思想。
54、人的一生就是一场投资，不是出手越多越好，而是每次出手都要稳准狠，要经得住时间长久的考验，少做事，做大事。给很多年轻创业者几点建议，那就是少折腾，少追风口，尽量每年少做点事，要做点大事，要多思考。十年做100件事，肯定不如做1件事，多就是少，少就是多，当你为自己得到一棵大树而沾沾自喜的时候，岂不知可能失去了一片草原。
55、善待身边的每一个人，因为人生苦难很多。人生遇到的每一个人都可能是贵人，在你空虚寂寞的时候，有人陪你喝一杯，当你想不通的时候，对方一句话能让你走出困局。当我们伤害了身边的人，或者对他们冷漠无情时，我们其实也在伤害自己。因为他们随时是帮助我们的人，当你善良的对待每个人，处处都是贵人，人人都是贵人，到那时就会心想事成，这就是相由心生，命由心造，持续修炼一颗善心，正心正念，我们遇见的每个人都是我们自己，善待他们就是善待自己。
56、一个人泡泡脚、祛祛湿、听听老歌，非常放松。想当年还是一枚菲迷，那通灵的声音直通心扉，当初20多岁，不是执着过去，就是执着现在或未来。长大后才知道，过去、现在、未来是同时存在的，并且过去、现在、未来也是同时不存在的。
阿里巴巴客户体验事业部商家赋能总经理紫霞与老高合影
1、看书=存钱。很多人不看书不学习，是不清楚有没有用或者不知道什么时候有回报，如果有人说,看书后第二天就有 200 元回报，估计很多人会坚持学习。但事实上，每天学习就是在存钱，虽然没人第二天给我们钱，但学习的回报都存在了银行里，迟早会兑现，到时可以支取的就不是 200 元，可能是 2 千万，所以坚持每天学习就等于在坚持每天存钱！
2、读书越多，越发感受到曾国藩这句话中的大智慧：一个喜欢读书的人，品格不会坏到哪去；一个品格好的人，一生的运气不会差到哪去；读书的厚度决定你今后远行的长度。当我们迷失的时候，不如停下来，读本书也是一种修炼。
3、越看《道德经》越深奥，仅仅“上善若水”四个字就博大精深，越来越相信
《道德经》是万书之源。比如《孙子兵法》讲的“避实击虚”就是“上善若水”， 水遇到坚硬的物体就会避开，再围绕它伺机而动。还有“反者道之动”，解释了宇宙万物和事物运行的规律。
4、每个人和每个企业家都想有预知未来的能力，如果能预知未来，那企业布局和投资就变得很容易。如何能预知未来呢？多读历史、哲学、心理学，这 3 门弄懂了，就可以预知未来，因为未来是过去的延续，未来是规律的延续，未来是人性的延续。
5、多学点“没用的东西”才能扩展认知，学习马上能用的东西固然重要，但最大的弊端就是限制了思想和想象，学习应该在不同阶段不断调整“有用”和“没用”的比例。比如我今后的学习就是“有用”的三成，“无用”的七成，这才能做大事，否则眼光永远只看到脚底下。
6、我读书的习惯已经十几年了，读书之功不在当下而在长期，一天两天感觉不到读书的效果，读书的成效一般会在一年后体现出来，你的眼神、健康、心态、面相以及家庭都会变化。读书也是最好的投资，投资回报率能达到 100000 倍， 超过房地产、股票、股权、黄金等一切投资。思想的改变是一切变好的源头，这个源头从读书开始。
7、优秀者不是天生的，而是有一个优秀的习惯，优秀习惯的培养过程是很可怕的。优秀不是一天造就的，而是在习惯的力量下加上时间的累积，达到积少成多。我见过的很多一年几个亿、几十亿的电商老板，并不比别人聪明，而是比别人有更多优秀的习惯，比如爱读书、爱交友、爱分享、爱帮助别人等，再结合一个好的圈子就很容易成功。
8、学习可能会让很多人痛苦，但是如果不学习会更痛苦，那时候就会自觉地学习，而现实是我们每天都承担着不学习带来的各种痛苦而不自知，比如迷茫、企业管理的焦虑、业务乏力等。
9、学一个东西，如何能更快地学到精髓，加入圈子是最好的方式。这个圈子里有信息、人脉、资源、知识、课程。你在圈子里能感受到不同的商业模式，不同的认知，聆听到不同的商业信息和信号。
10、一个人赚不到认知之外的钱，如果赚了超出认知的钱，会有很多后果，比如精神焦虑、家庭失和等。当你认知提升了，赚钱就会很轻松。
11、认识什么样的人，就会有什么样的思维模式。
12、很多人对未来的“未知”充满恐慌，其实根本不需要紧张，未来只是过去的延伸而已，应对未来的最好办法就是从现在开始学习，研究过去，研究现在。今年不会有什么突然出现的东西，大多都是去年趋势的延续，与其天天跟着变，不如多去研究“不变的东西”。世界不管怎么变，人性的贪嗔痴从来没有变过，变化要学习，但不要被变化带偏了初心，不盲从、不跟风，有的东西能变，有的东西不能变，就像老高电商，道不变、术常变！使命、初心、永远不变，方式方法常变常新。老板要有看清本质的能力，才能做到不急躁，泰山崩于前而淡然自若。
13、经济周期都是存在即合理，上升的时候“动”，下来的时候“静”，上升的时候消耗，下降的时候吸收。所以，未来两年是沉下心学习的最好时候。很多电商人生意做得很大，但是文化水平和知识储备还停留在 N 年前，这就是所谓的电商“煤老板”，所以要感谢行情下降，我们才有时间静下来思考和学习，也有时间锻炼身体和照顾家人。感谢下行，储备好能量迎来下一个新高峰。
14、很多人觉得学习很痛苦，奋斗很辛苦，其实“无知”带来的自卑和苦恼让人更痛苦，所以相比之下，学习之苦又算什么呢？在苦中修，痛苦的多了也挺爽的，慢慢喜欢上痛苦，经历痛苦与煎熬才能百炼成钢，才能点石成金，最后就是真正的洒脱与自由。
15、很多人说老高我太忙出不来，那是因为他不明白出来学习就是为了让自己变得不忙，如果出来学习让自己变得越来越忙，那学习何用？一定是学错了！出来学习就是为了变得不忙，从做事里脱离出来，让别人去做事，老板要定战略抓人才。
16、努力是没有意义的！人生要想有成就，就必须极度努力。如同煮开水，30度和90度没有区别，必须达到100度，人生才能沸腾。努力是基本条件，在这个基础上还要学会改变自己的性格，改变自己的习惯，改变自己的智商情商，改变自己的认知，最差的学习是学知识，最好的学习永远都是“带来改变”。演讲知识学得再多，也不如改变自己站到台前，学习再多的沟通艺术，也不如敢于沟通，管理知识学得再多，也不如敢于管理敢于突破自己性格。所有的学习，归根结底是改变自己的底层性格和底层思维，学知识只会让你成为电脑硬盘，不仅不能带来改变，反而会让你退步，学习的真正目的是把你从原来的段位提升到另一个段位，除此之外的学习都是祸害光阴。
17、学习使人快乐，了解更多的未知是一件快乐的事。创业者不仅要照顾好过去的业务，也要照顾好现在的业务，更要探索未来的业务，三个都很重要，要问哪个更重要，答案是未来的业务更重要。
18、学习非常重要，读书也很重要，这些年我最大的感受就是：100%的迷茫都是来自学习不够。学习不够，就没有独立思考的能力，就容易恐慌迷失、痛苦焦虑。学习决定了一个人事业的高度、精神富足、家庭幸福、身体健康的程度。学习决定了一切，而读书和圈子是最好的学习方式。
小狗电器创始人檀冲与老高合影
1、命运决定于选择，选择决定于判断，判断决定于智慧，智慧决定于境界，境界决定于经历+知识+悟性！所以得出答案：行万里路读万卷书很重要，但需要感悟和悟性，否则就只是一个邮递员！
2、看到什么就得什么，我们内心相信什么决定了我们能看到什么，而我们现在所得到的，都是我们相信的结果。好比我们相信电商，所以有了现在的生活！所以，未来的生活取决于我们现在相信什么。
3、“我”是一切的根源。不会游泳，换游泳池没有用；不懂爱情，换男女朋友也不行；不懂经营家庭，换爱人也难以幸福；不懂管理，换员工和客户于事无补； 不懂积累，换公司换老板、换老师也改变不了命运；不懂基本养生，补品再好医院再好也难长寿。自己是一切问题的根源，要想改变一切，首先要改变自己！
4、一个人的成就，取决于他对事物的判断力，做与不做，是与非，好与坏，相信还是不相信等。相信什么得到什么，但是相信什么不相信什么，是取决于我们的判断。准确地判断需要功力，这需要通过提升对事物渗透的洞察力。所以一个企业家最终要学习哲学，锻炼自己对事物判断的准确性！
5、定位很有道理，但是任何道理都是有条件的。信任可以突破定位！没有信任或信任不足，就需要定位。比如你是卖鞋子的，如果客户足够信任你，你明天搞个避孕套客户也会买，这种始终愿意追随的才叫粉丝，否则就需要定位，让客户知道你是卖鞋子的。定位也好，跨界也好，都是阶段性战略。
6、对一件事情专注是对的，但有时候也是错的。当你专注于某个行业的时候， 或许已经埋下了隐患！所谓战略都是阶段性的，在某个时间某个空间是对的，在另外的时间另外的空间，就是错的！当别人说要专注，我们要清楚，这是否符合自己的时间与空间，不然专注也是错的！
7、在少林寺看到一颗 1500 多年的古树，金冠俱乐部的兄弟们环绕着古树闭目静思，从它身上感受千年的灵气和气息。100 年前它在我们不在，100 年后它还在我们都已化作尘埃！我们对于古树都是瞬间的过客，而这次相遇只化作刹那！想到这里，我的感悟是：放下、静心、敬畏！
8、看完《三国演义》感受到中国文字的博大精深，比如里面有一句很牛逼的话： “挟天子以令诸侯”，“奉天子以令不臣”。同样一件事情，不同立场的人说法不同，没有对错。感悟：定位很重要，文案很重要，看事物要客观要多角度，听到的话并不一定是你听到的样子，要剖析。
9、要学会深度思考，学会自己与自己对话。在这个繁杂的时代，安静地深度思考是一个老板的核心竞争力，之所以要深度思考就是为了不随波逐流，不人云亦云。绝大部分的思想趋同都不会让你有成就，你必须有自己独特的思路，必须有完全不同于 99%的人的思想才行。因为凡是大成的人，他的思想一定跟 99%的人完全不同，甚至不被理解。要想成为那 1%卓越的人，就必须和绝大数人完全不同思想，就必须进行深度思考。
10、人与动物都是命运共同体，不敬天就不会爱人，贪欲过剩必将害人害己，本质上还是缺乏信仰，没有敬畏之心，天不怕地不怕是一种自我毁灭的心态，看起来是疫情，实际上是人心生病了，文化信仰是未来的急需品，物质越发达就越需要精神来平衡，否则物质的发达不会带来幸福，反倒会带来贪婪和灾祸，疫情病毒我们都需要闭门反思。
11、银河系的恒星大约有 5000 亿颗，太阳只是其中一颗恒星，而宇宙中的星系数量比地球上的沙粒还多，所以地球微不足道，人也很渺小，渺小到毫无意义可言，所以过好当下，创造意义，不必执着。
12、祖国万岁，感恩这个时代，幸好生在这几十年，如果生在非洲，或者生在100 年前，都不一样。如果马云生在肯尼亚，如果腾讯在刚果成立，我想都不会有现在的成就，我们是时代的产物，我们的命运也是国家的命运，感谢有你！中国，你强我才强，我强你更强。
13、所有生命的规律都是“节奏”，也就是周期、频率和波动。企业的生命是这样，产品的生命周期也是这样，有起步期、发展期、高峰期、衰退期。人与人之间的关系也是这样，无论爱情、亲情、友情都有周期和节奏，不可能一直亲密， 也不可能一直仇恨，从陌生期到熟悉期到甜蜜期到矛盾期然后到衰退期，万事万物都是这样。所以，我一直提醒会员要在事业高峰期之前转型，寻找第二和第三曲线，延续企业生命周期，如果到事业下滑期再转型就为时晚矣。人生也是充满波动，企业家中有的人前高后低（如昔日首富牟其中），有的人前低后高（如马云），有的人起起落落（如史玉柱）。我作为投资人，这么多年一直锻炼自己， 去判断一个创始人在周期的哪个点位上，也要判断他的属性是哪种节奏的人。投资的本质是寻找被低估价值的人，去帮助那些被低估的人。
14、我们还能活着，还能工作，还能网购，还能创业，还能做电商，还能看樱花， 还能看到春天，这一切都是因为无数抗疫烈士的舍命付出！我们不会忘记为这次疫情牺牲的抗疫烈士和逝世同胞，是他们用常人难以想象的付出，拯救了人们的希望，是他们给了我们活着的可能，永远缅怀，沉痛哀悼。
15、最近很多人旅行，地理上的旅行确实能开阔视野，但物质世界、地理世界都是有限的，精神世界才是无限的。未来几十年，精神危机是国人最大的危机。去餐厅吃饭会发现，很多人在跟家人或对象吃美食时，看着手机一声不语。这让我感慨物质提升后，人真的幸福吗？我想幸福只是一阵子，因为物质发展到一定水平后幸福感会停滞，这时候需要的是精神世界的底层构建，也就是俗话说的信仰。其实真正的幸福是在追逐幸福的路上，如果精神世界或幸福建立在物质这条船 上，那真的很不稳定。我们的精神会因为物质的多寡而波动，人会变得焦虑，精神地基不稳永不安宁。如果真的人人都富裕了，却没有精神世界和信仰，真的不敢想象。
16、现在人们的眼神和几十年前有很大不同，那时候虽然穷但眼睛里充满了光和幸福。国家大力提倡传统文化，提倡精神文明建设，是非常英明的。文化是精神的一部分，我相信随着国家的强大，宗教还会兴盛，无论佛教、道教还是其他。我也相信佛系少年会越来越多，因为物质的多少对幸福的影响真的很有限，所以对于很多事业有成的创业者而言，要重新审视物质在幸福中的位置。物质当然重要而且非常重要，但也要特别看重精神建设，包括夫妻之间的精神建设，孩子的精神建设，家庭的精神建设。不遗余力地把精神世界建设好，物质世界才会更好。要赚幸福的钱，幸福地赚钱，一切围绕幸福，这是一切努力的初心，很多创业者都在谈初心，所有的初心都是幸福，没有别的，努力构建精神世界才是唯一最重要的事情！精神世界好了，物质世界也会随之变更好！
17、相由心生，物由心造！人所拥有的“身外之物”都是心造出来的，有什么样的心就决定了你有什么样的世界、有什么样的成就。人不可能取得认知之外的成就，认知又是由心决定的，所以修炼自己的内心是根本。创业者最重要的不是急于获得金钱，如果不修心，不提升认知，赚的都是辛苦钱和“低端的钱”，做的只是“辛苦活儿”，而且还很焦虑！创业者到最后，其实拼的是谁在认知上没有明显短板，比如你很理性，逻辑能力强，但如果不感性，会缺失很多朋友，特别是优秀的朋友，那样就很难实现整合资源。如果你很感性，很有亲和力，很善于结交朋友，但做事的逻辑性不好，也做不成大事。如果感性和理性都做的很优秀， 但不会表达也会打折扣。如果前面都很好，但是心态不好，修养不好也会打折。所以到最后都要通过修炼，让自己变得可以接得住任何机会。改造自己其实是痛苦的，把自己的优势发挥到极致，再改造升级自己的性格短板，让自己变成水。为什么是水？因为水可以是任何形状，可以跟任何人事物相融。虽然修炼过程很痛苦，但也很有成就感。每一个改造的前期都很痛苦，但带来的却是更长久的幸福与快乐。
18、很多人只会算数学的账，不会算哲学的账，只会算短期的账，不会算长期的账。比如数学上 1+1=2，哲学上就很有意思了，1+1=二，也可以是 1+1=十，还可以是 1+1=D，千变万化。比如你和老婆吵架，你们争论谁对谁错就是一笔数学账， 其实双方都是输家，因为感情都受伤了。哲学思维怎么解决呢？如果夫妻吵架了， 你不要跟对方吵，只需要说一句“我们去看电影吧”，或者送一束玫瑰，吵架自动就结束了。夫妻之间不要讲理，要讲感情，用爱去解决吵架讲道理的问题，这就是哲学思维，直抵事物本质。
19、很多人经济寒冬都不投资了，有哲学常识的人都知道事物发展是波浪形的， 高峰低谷都有周期，事物发展是循环往复又螺旋上升的。现在这样的创业环境和经济环境，才正是我们大干一场的时候。就像巴菲特说的：“别人恐惧我“贪婪”，别人“贪婪”我恐惧。”无论经济怎么变，只要中国 14 亿人口还在，只要全球65 亿人口没有减少，就有抓不完的机会，只是需求暂时有所变动而已。我们只需抓住变化的规律，按照规律对应调整就好了。
20、从历史规律来看，经济最艰难的时候也是出伟大企业、出行业寡头的最佳时机。未来我们也会加大扩展业务，加大投资更多有潜力的公司，因为这个时候的公司不贵，又有生命力，我们正好能在寒冬帮助对方。经济不景气的时候，也是清退那些意志不坚定同行的好时机，空出更多市场给真正做事的人，清洗那些赚快钱的人，留下那些真正给用户创造价值的人。每个周期的到来都是必然规律， 也是自然规律，能看清楚的人，内心每天都充满希望和平静，看不清楚的人，必然每天充满焦虑和迷茫。
21、认知的提升之所以比赚钱更重要，是因为认知没提升的人就算赚到了红利机会的钱，也会因为认知不够而亏掉。市场不好的时候，也是好好休息和学习的机会，否则老忙着赚钱，就没时间学习和提升认知。如果你眼里只守着 1 个亿，没有100 亿，你是不会把自己的认知往 100 亿去提升的，你也忙得不可开交，更抽不出时间去提升，最佳做法就是想办法守住1 个亿，同时抽出身把自己提升到100 亿的认知，比如找到好的人才帮你管公司，建立好的流程让公司能够自动运转，这样就能有更多时间出来接触认知高的人，接触优秀的人，接触比你成功的人，到时候你可能会发现一年赚几个亿很轻松就搞定了，不需要那么费劲，接着你的目标就是把公司折腾到 10 个亿、100 个亿。所以要顺应规律，顺应大道。
22、老板一定要想办法把在公司的时间、工作所用时间压缩到 50%以下，必须倒逼自己，想办法把你在公司的时间、在工作事务上的时间压缩。另外 50%时间寻找顶级人才、寻找新的盈利增长点、出来学习交流，优化你的战略。
23、什么是不变的东西？人才、制度、企业文化这些都是不变的，企业应该追求的是这些东西。有了人才、制度、企业文化、商业模式，团队形成后会自动运转， 即使出现了很多新的变化，团队自身也能不断地变形去适应这种变化，能够抗风险。
24、老板的天职之一就是每年不断地寻找新的盈利增长点，让你的企业基业常青。任何一个产品、模式、业务都有生命周期。作为老板，要不断寻找第二发展曲线， 第三发展曲线、第四发展曲线。
25、当一个人纬度上去后，基本就不存在降维打击，所以降维打击这个词本身就有问题。你看见一只蚂蚁在搬一颗腐肉，你不会跟它抢，你也不会无缘无故捏死一只苍蝇。当一个人站在低纬度的时候，去揣测高纬度的人，总觉得人家会降维打击自己，其实高纬度的人根本不会打击低纬度的人。
这一点在商业竞争中很常见，高纬度的人眼里只有合作与更广阔的天地，没有那么多的杀杀杀。低纬度的人看到竞争对手，看到的是敌人；高纬度的人看到竞争对手，看到的是合作伙伴。降维打击这个词是一个极其荒谬的词，现实商业中真正高纬度的人不会去打击低纬度的人，低纬度的人与人之间充满的都是敌意，高纬度的人与人之间更多是合作、共赢、融合，是尊重、帮助，是合与和。
26、最近很多朋友谈到风水，搬家看风水，买房看风水，几年前学习国学的时候，我也学习过周易和阴阳五行，后来学佛学，再后来我也不看风水了。因为最大的风水是自己的心，心动则风水动，心好则风水好，心光明则风水光明，心黑暗则风水黑暗。
正如我师父说的，风水好固然好，风水不好的地方就更要去，要让不好的风水因我而改变。记得前几年，我们办公室去的就是一座人气不足的大楼，后来因为我们公司搬进去大楼人气越来越旺，我非常开心。
风水最重要的是“我心”，其表现就是做的事情是否有意义。如果做的事情能利他的，能对别人带来很大帮助，那么无论你身处何地都有客户循迹而来；如果做的事情是伤天害理的，那么就算再好的风水也会灭亡。
自古帝王、将相、富贾、豪商该衰亡的时候，可不是风水能救活的。寒窑出贵子的案例比比皆是，所以我从不看风水，却一年比一年顺，原因就是不断的种福田、种善因。为别人带来价值，那风水就一定越来越好。我无论去哪里都能自带好风水，任何地方因我在此地都能向善变好，任何人与我交往都能因我向善、因我福运高照。所以不要去看“好风水”，而是要成为“好风水”！
老高电商俱乐部2021年开年高峰论坛
1、和优秀的人在一起，真的很重要！普通人的圈子，谈论的是闲事，赚的是工资，想的是明天；生意人的圈子，谈论的是项目，赚的是利润，想的是下一年； 事业人的圈子，谈论的是机会，赚的是财富，想的是未来。
2、创业老板的第一阶段：做比想重要，第二阶段：想比做重要。如果想错了， 就会把企业带错方向，绝对是毁灭性的。当然空想也不行，想不通的时候需要随时跟高人交流，那就需要一个优秀电商老板和企业老板的圈子，这也是俱乐部的价值所在！
3、父母给孩子留下什么才是最珍贵的？我的答案是圈子。给孩子留下财富可能一天被他花完，然而留下一个靠谱的圈子，却能够真正影响他（孩子）的一生。这个观点在金冠俱乐部年会上被得到广泛认可，现实中金冠俱乐部里很多子女也都已经成为了好朋友。做电商圈子我是认真的，而且是考虑很远很远的，用一生陪伴是我们的意义，我们就要成为中国最高端的电商圈子。
4、一个人的成功是用孤独、焦虑、苦逼、迷茫换来的，不如有一群兄弟一路相伴，不仅能更好地实现梦想，而且还能快乐地成功，电商尤其如此。
5、结交朋友不能一味地想着索取，要思考能给予别人什么。有时候给予也是一种快乐，多与他人分享，多帮助他人，时刻保持一颗乐善好施的心，终会收获相应的回报。就像金冠俱乐部的兄弟们，可能有的兄弟在专业能力上没有帮助过他人，也有的兄弟甚至不善言辞，但是他们有一颗主动、正向的心，时刻把别人的事情放在心上，时刻想着帮助他人，别人不愿意伸出援手的时候，他会毫不犹豫地站出来，所以就能“收买人心”，最后收获朋友的人一定是他。再比如有好多人跟阿里小二见面，都是问小二有什么资源可以提供，但我不一样，我会问他们有没有什么是我可以帮忙的，像金冠俱乐部的一个老板更聪明，自己会带一个PPT 过去，给小二提供类目改革方案，这样所有的小二都会喜欢他，愿意跟他交朋友。
6、社交是一种投资，你现在结交的每一位平凡朋友都要用心相处，不能因为职位高低而区别对待，也许未来某一天，他们会成为可以帮助我们的人。就像我们每年的七月峰会，为什么能请到那么多的高管，因为我们在几年前认识了他们， 那时并没有因为彼此的职位而疏远，正是因为长期以往的真诚相待，才会有关键时刻的出手帮助。
7. Before the age of 30, you must contact all kinds of people. The Internet is very developed now and cannot be limited to online social interaction. You must go out of the house and go outdoors to meet new friends. Not only do we need to make friends who are like-minded and like-minded, but we also need to learn to know friends with different ideas, and even people we hate at the beginning. What we need to do is seek common ground while reserving differences and learn their novel ideas. Only in this way can we continuously improve our ideological system.
8. Learn to make yourself strong, and you can learn and make friends. Only by constantly becoming stronger can you reach higher-level people. Just like playing a game, we are at level 10. If we fight with people at level 20, we can still resist, but if we fight with people at level 20, we will definitely not be able to resist. Therefore, only by becoming stronger can you be qualified to choose your teammates and enemies, and choose your circle of friends.
9. Life is a roller coaster, with peaks and troughs extremely close. Many people do not like failure, but behind failure is success, and the more you fail, the more successful you succeed. Many people often ignore a key element - circle. Without circles and connections is a terrible thing. There will be many problems in your breakthrough period from 0 to 1, and you may not even have the chance to fail.
10. During the epidemic, many people have communities. I suggest studying Buddhism more. The oldest community in the world is Buddhism. The three treasures of "Buddha", "Dharma" and "Sangha" Buddhists are the core of the community, that is, the appeal of the community's leaders + community system + fan quality. Many communities just have people, no appeal, no strict community precepts, no good quality of believers, and no community cultural belief system. 99% of communities are short-lived. Our community has been around for ten years, and the annual total turnover of paid members is close to 500 billion. We have spent a lot of time building an invisible thing like a cultural system, getting rid of interest demands and building a community, using the idea of selfless altruism, and not pursuing short-term interests. In this way, we can better build a community. If we don’t have interest demands, we will gain more benefits. A community that is simply for selling goods or making money is a silly shot. Friends who are in the community should wake up and improve their minds well. All the excitement is a cloud of clouds. If you don’t have the determination and willingness to do the community for more than ten years, you will definitely not do it well or big.
11. Joining a high-end circle can make the boss less busy. Joining a low-end circle will make the boss more and more busy. High-end circles improve cognition, height, dimension and Tao, while low-end circles improve skills and skills, and the boss will become more and more tired. The Tao remains unchanged, and the technique changes often, and the technique changes will inevitably make the boss busier and busier.
12. Many articles mentioned that the traffic dividend has disappeared. Please check out my Douyin-related videos, which mentioned that as long as the population of China remains unchanged in the short term, the traffic dividend will not disappear. What is disappearing is your own traffic dividend. China's 1.4 billion population has not changed, but the nature of traffic has changed. Most of the traffic on online shopping platforms is eaten up by social platforms, and users are more willing to spend time on social platforms.
In 2020, many e-commerce bosses said that traffic is declining, and what is certain is that your performance has declined. The traffic dividend disappears, and you must be self-satisfied and not looking for a breakthrough. In our club, most e-commerce bosses' performance growth rate is more than 60%, and even about half of the members' performance has doubled, especially the members of Jinguan Club.
We are not a micro-business, and we will not say 1 is 10, we can only say 1 billion is 100 million. Members can get more information faster in the Laogao e-commerce circle, transform faster, lay out new trends faster, improve their awareness faster, and copy faster. Once e-commerce companies find the way to replicate, it is not difficult to double their performance. Just keep replicating your profit points on all e-commerce and social platforms, and then copying management and team.
Although the truth is very simple, you have to see many bosses who succeed in using Tao, so that you can accumulate enough cognition. There are many such bosses in the club, and they generally don’t say that as long as they integrate into the Golden Crown Club and get along with their brothers, everyone will naturally share it sincerely. This is the difference between a good circle and a bad circle.
Laogao E-commerce Club's 2021 Management Training Session
1. E-commerce has changed the fate of many young people. This group of people has made many traditional brands revitalize and gives many small and medium-sized enterprises the opportunity to develop their brands.
2. If there is no Alibaba and e-commerce, we have to compete with offline brands that have been established for decades, and there is no chance. It is e-commerce that gives them the opportunity to compete with giants.
3. I have worked offline before. If there is no e-commerce, Taobao, or Tmall, the cost of starting a business for young people is very high. If you open an offline store or rent an office and start a company, it will take hundreds of thousands of yuan to prepare for it, which has already blocked 90% of young people. Back then, Taobao opened a free store, just upload photos, even if you sell the goods first and then purchase the goods, as long as you are willing to work hard, young people will have a chance.
4. Alibaba, Taobao and Tmall have created opportunities for tens of millions of people to give them hope for society. If there were no low-threshold entrepreneurial opportunities like Alibaba and Taobao, facing high housing prices and high living costs, young people would have no hope for the future and would be as desperate as young people in Hong Kong.
5. I have been in the front line for nine years, dealing with these young e-commerce people every day. They have upgraded this society with their hard work. They are sunny, hardworking, cute and simple. They are grateful to this era, Alibaba, Taobao, and Jack Ma. Without Alibaba, Taobao, and Tmall, their dreams would not be carried by them. It is very likely that a large number of young people would have no dreams, and a country without dreams would have no hope.
6. I received an e-commerce boss in Yiwu's car category and came to interview Jinguan Club. He was born in , with 700 million yuan a year, with 6 Tmall stores and a team of more than 400 people. We chatted for 2 hours and he talked about his brand planning and dreams for the future. When there was no e-commerce or Tmall before, I had seen big bosses with annual turnover of over 10 million were basically around 40-50 years old, and those with annual turnover of over 100 million were older.
7. Because of Taobao and Tmall, young people can start businesses even if they don’t have money and connections, which makes society full of hope. Ten years ago, it was hard to imagine a young man in his 30s owning a company with a turnover of over 100 million yuan and being able to talk about brand dreams. Without e-commerce, Taobao, or Tmall, a large number of young people may not even dare to have dreams, so my inner gratitude is beyond words.
8. Many years have passed, and when it comes to Alibaba, Taobao, and Tmall, I am full of gratitude, because both me and the large number of e-commerce people and e-commerce companies I have come into contact with are because of the existence of Alibaba that they dare to pursue their dreams and fight. Everyone knows that it is fair here, that it is useful to struggle here, and that dreams can be reflected in reality here.
9. The day Ma left office was Alibaba’s 20th anniversary. I went to Alibaba’s 20th anniversary meeting with celebrity support.
Singing, Jack Ma was full of tears in front of more than 60,000 Alibaba people. He advocated that enterprises should be good, technology should be good, and altruistic. Alibaba brings together a group of kind, affectionate, righteous, emotional and capable people, and culture and values gather people with the same taste. Such a group of people is not easy to disperse.
10. Many pragmatic companies will not live long because they do not consider culture, values, etc. very much. A kind and altruistic enterprise will support it, so it will be safer for Alibaba to do it for 102 years. It will be safer to do a good job of handing over the baton, just like the handing over by Zen masters.
11. To the extreme is real. The highest level of enterprise being bigger, long-term, and good is "empty" and those invisible things are the most important.
12. Culture is the soul of a company to unite its heart and mind. The three elements of culture are mission, vision, and values. On the occasion of Alibaba's 20th anniversary, Alibaba also released a brand new value - the new Six-Meridian Divine Sword. This is an innovation, but also a heritage.
13. Alibaba is a company with feelings and affection, which is very similar to my own personality. Alibaba’s 20 years are 20 years when dreams come true, but our fate with Alibaba is far more than 20 years. In the future, we will have more cooperation with Alibaba to help more and more e-commerce people realize their dreams!
1. The first thing on Father’s Day is to buy a lot of gifts for your children to make your family happy. I believe that most fathers are like me, and the first thing they consider is their family. My father is a mountain. No matter how storms or thunder and lightning are intertwined, the mountain collapses or the earth is broken or the stars are changing, my father will continue to care for the family without regrets and bear silently, just like a mountain, carrying all things and any possible pressure, so that his family cannot feel the pressure and heavy rain, and be the best windshield for the family.
No matter how great the dangers and hardships are, we must give our family a peaceful and beautiful life and create a stable material and spiritual foundation for our family. Most fathers report good news but not bad news. When they are worried and distressed, their fathers always rack their brains silently to try their best to solve the problem. Even if they are bleeding, tears, pain and helpless, they always smile in front of their family, giving their family confidence and sense of peace of mind.
My father has taken on a lot. Even without applause and flowers, not many people value Father's Day. The fathers have always made contributions, never caring about it, never comparing with each other, and firmly being a simple giver. No matter the wind and rain, or the joy, sorrow and happiness, my father is for this family, not talking nonsense, not talking, not caring, not boasting, not seeking credit. This is the spirit of the mountains and the spirit of fatherly love.
This is Lao Gao’s insight as a father. I wish all fathers a happy holiday. It is not easy for us. No matter how hard it is, we can only be hard, and we will always be hard, hard to the end. I wish us happiness and health.
2. The little guy had a great time having fun with his father. He asked me to take her out for breakfast early in the morning. She was optimistic and loved to laugh. No matter how stressful I work, I always laugh, calm and gentle when I see my children. Because the most important thing in educating children is to change themselves. The most important goal in educating children is to make them kind, optimistic, confident, and curious about the world.
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