Yesterday morning, the Xihu District Court of Hangzhou City tried the first case of the order-brushing gang. At 9:30, accompanied by the sound of a gavel, the case of Alibaba's prosecution of the order-brushing gang officially began. It is understood that because the defendant Hangzhou Jianshi Network Technology Co., Ltd. (hereinafter referred to as "Jianshi Network"), the organization misleads consumers by cheating such as order brushing, which damages the market reputation and competitiveness of Taobao and Tmall, and contaminates the platform's e-commerce data. Alibaba said that the move had a serious negative impact. According to the Anti-Unfair Competition Law, it requested the court to order the defendant Jianshi Network to compensate the plaintiff for a total of 2.16 million yuan in losses.
Before this, Alibaba has been working hard to suppress order brushing. Since April 2016, in order to crack down on the source of order brushing, Alibaba cooperated with law enforcement departments to investigate and deal with 9 full-network credit speculation gangs, including "Silly Tui.com", as well as 279 suspected order brushing merchants on the platform, with a total amount involved in the case of nearly 400 million yuan. According to current regulations, even if the order brushing is investigated, even if the order brushing platform is investigated, it can avoid the limelight and organize order brushing. The existing regulations have almost no penalties. It is subject to an administrative fine of up to 200,000 yuan, which is too low compared to its profits and losses it causes. This is also one of the reasons why order brushing has always existed.
Li Yuping, a researcher at the China Institute of Applied Law, said that order-brushing websites are well-known promoters and profitees of online fictitious transactions. The amount of illegal operations and profits of their units far exceeds the starting point of 150,000 yuan and 50,000 yuan of the "crime of illegal operation" of the Criminal Law. The large number of his fictitious transactions are "seriously disrupting market order" and meet the conditions of "seriously disrupting market order". Therefore, all sellers should be careful when brushing orders.
Alibaba's attorney said in court that the order brushing platform "Shitu.com" launched by Jianshi Network, a full-network order brushing behavior, including Taobao and Tmall, was unfair competition, which harmed the legitimate rights and interests of e-commerce platforms and disrupted social and economic order. In April 2016, the Xihu District Market Supervision and Administration Bureau of Hangzhou City determined that Jianshi Network's order brushing transaction volume exceeded 26 million yuan, and illegally made a profit of 360,000 yuan, and made a decision to seal the order brushing platform and fine it more than 80,000 yuan. In this regard, Jianshi Network believes that Tmall and Taobao are different business entities and should file a lawsuit separately. It is recommended to dismiss the plaintiff's lawsuit.
After the trial, Ye Zhifei, director of intellectual property protection of Alibaba's platform governance department, said that in order to control order brushing and cleaning data, the platform needs to invest tens of millions of yuan every year. Due to the current improvement of technology, by improving big data technology, Taobao and Tmall platforms can automatically identify most of the credit speculation behaviors. The credit speculators involved in this case have been severely punished. Not only will it clear its transaction volume, but it will close the store permanently.
Brushing orders itself is a behavior that deceives consumers. Integrity is the foundation of being a human being and the basic quality of doing business. A honest businessman will naturally not be short of customers.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net
EN
CN
