#Laogao E-commerce Newsletter# [July 11 E-commerce Morning Newsletter]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 11] 1. Tmall adjusts investment rules: Diaper stores suspend acceptance of entry; 2. JD.com: Brand marketing has been comprehensively investigated, and any form of 0 yuan is strictly prohibited; 3. Benchmarking against Tmall? JD.com also has a "speed refund" function; 4. Alibaba Poverty Alleviation Fund semi-annual report...

　　E-commerce newsletter:

　　1. Tmall adjusts investment rules: Diaper stores suspend acceptance of entry

　　According to July 10, it is planned to adjust the relevant investment promotion rules for services, maternal and infant, health products, medicine, automobiles and accessories. Among them, the tariff standards for major categories of automobiles and accessories will officially take effect on July 26, and the remaining changes to the rules will officially take effect on July 17. According to the rules, in the service category, flagship stores and self-operated stores for business performances, exhibitions/events, "Business Performance License" is required; in the maternal and infant categories, the "diaper/washing/feeding/trolley lathe" category franchise stores are temporarily suspended; in the health products and pharmaceutical categories, the opening companies of "medical devices", "family planning supplies", "contact lenses", "care solution" and other categories need to submit "Instrument Online Sales Registration Certificate". (Tmall rules)

　　2. JD.com: Brand marketing has been fully investigated, and any form of 0 yuan purchase is strictly prohibited

　　JD.com said today that the company has comprehensively investigated various marketing activities initiated by brands and strictly prohibited brand owners from carrying out any form of 0 yuan purchase on the platform. (Sina Technology)

　　3. Benchmarking against Tmall? JD.com also has a "speed refund" function

　　Recently, the JD platform launched the "Cancel Order Automatic Review" function. It is reported that after the user applies to cancel the order, if the JD order is in the "unout of stock" status and the user's Beijing-enjoy value is greater than 10,000, the system will cancel the order, automatically review and pass, and trigger a refund. According to JD.com, merchants can cancel order management in the merchant backend - after-sales customer service - and add "Open automatic review", which can be turned on or off independently.

　　It is worth noting that fresh food, cakes, short-term warranty, customization and virtual products are not available for the time being. This part of the merchants will not display the "Open Automatic Review" entrance in the background. (Yibang Power)

　　4. Alibaba Poverty Alleviation Fund Semi-annual Report: More than 300 poor counties have built warehouses to do e-commerce, with sales of 26 billion yuan in half a year

　　Ribaba released its first semi-annual report on poverty alleviation. Data shows that in 2017, on Alibaba's China retail platform, the online sales of national-level poverty-stricken counties exceeded 37 billion yuan, which has helped 11 national-level poverty-stricken counties to be lifted out of poverty. Rural Taobao revealed that 10 poverty alleviation demonstration counties will be built this year, and the poverty alleviation business has reached 178 national-level poverty-stricken counties. The online sales of national-level poverty-stricken counties on the Alibaba platform exceed 26 billion yuan, of which 53 poor counties have sales exceeding 100 million yuan. (36Kr)

　　Internet Information

　　5. Fliggy is a mandatory check function for overseas single tourism products.

　　Fliggy said that for categories involving overseas single tourism products or services reservations, the forced check function for tourists information will be launched. Merchants must check this item when uploading products. When tourists make reservations, their identity information is required. It is reported that the function will be officially launched in mid-July. TechWeb)

　　6. The number of visits to Alipay mini-programs has increased by 414%, and "I Am Not a God of Medicine" has become the insurance sales king

　　According to data released by Alipay yesterday, with the popularity of "I Am Not a God of Medicine", the number of visits to insurance Alipay mini programs increased by 414% year-on-year compared with last weekend. Among them, "Children's Insurance-Child Insurance Selection" and "Health Insurance-Serious Illness Insurance" provided by Zhongan Insurance ranked among the top three in terms of growth. (Titanium Media)

　　7. Qijia.com will be listed on the Hong Kong Stock Exchange on July 12

　　On July 12, the Internet home decoration platform Qijia.com will be listed on the Hong Kong Stock Exchange. The prospectus shows that by April 2018, its platform ecosystem had gathered more than 7,500 service providers, covering more than 290 cities across the country, with monthly independent visitors reaching 50.6 million. (Yibang Power)

　　8. Today's Toutiao App is launched "Relaxed"

　　Recently, an online lending product was launched in a low-key manner on the Toutiao App. This product called "Reliance Borrow" is an entry for Toutiao users-My wallet. The maximum loan amount is 200,000 yuan, with a daily interest rate as low as 0.03%, and the interest rate is calculated on a daily basis. In terms of business model, Toutiao has obtained customer and traffic support, while real credit businesses - account opening, risk control, lending, collection, etc. are all completed by licensed financial institutions. (Titanium Media)

　　Cross-border e-commerce

　　9. Amazon Prime Day is coming to the gospel of small and medium-sized sellers

　　On July 10, it was announced that the 2018 Prime Day will be opened globally at 12 noon Western Time and 3 pm Eastern Time on July 16. In response, Amazon said: "Amazon Prime Member Day effectively helps global enterprises directly contact more than 100 million Prime members around the world, giving sellers of different sizes the opportunity to compete with internationally renowned brands. During the 2017 Amazon Prime Member Day, Prime members purchased more than 40 million items provided by global SME sellers, helping small and medium-sized enterprises to set sales records." (Yibang Power)

　　10. Amazon Member Day promotions are controversial: Sellers want to participate and add $750

　　NetEase Technology reported: On July 10, according to foreign media reports, Amazon has turned Prime Day into one of the largest online shopping festivals. But for many sellers, the cost of participation is getting higher and higher. Participating in a Lightning Deal now requires paying $750 to Amazon, compared to $500 last year, according to an invitation letter sent to sellers. But in the past, there was no cost. (Hugo.com)

 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!

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