[Taobao Operation] What content does Tmall event planning include?

　　With the rapid development of the e-commerce industry, promotion is constantly accepted by the industry. In the era and past of "the fragrance of wine is not afraid of deep alleys", if you still stick to the traditional marketing concept of the past to open a store, you will soon be eliminated by the times. If Tmall merchants want to have a place in Tmall Mall, promotions and activities are indispensable. Only by doing a good job in promotion and activities can you make your store gain a foothold. Next, let’s take a look at what Tmall event planning includes.

　　1. Purpose of the activity

　　1. Seize the business opportunities of online store planning for Mid-Autumn Festival promotions, avoid the vicious competition of "price competition" and "customer source competition" through the innovation of event content and event targets, and give customers a sense of freshness and stimulate their desire to consume;

　　2. Increase the number of online store views and attract new customers;

　　3. Create the credibility of online stores and enhance customer loyalty;

　　2. Activity time

　　September 9, 20xx (one week before the Mid-Autumn Festival) - September 21, 20xx (the end of the Mid-Autumn Festival holiday)

　　III. Event theme

　　A life of love, sincere love

　　Love for Mid-Autumn Festival, and express love

　　4. Activities

　　Targeting female customers aged 20-30.

　　V. Event content

　　"Love in Mid-Autumn Festival, express love" special offer 1. During the event, all couples and customers will receive a love oath card and participate in the "Best Love Word Selection Activity and have the opportunity to win exquisite prizes.

　　2. Get a coupon of 10 yuan for purchases over 100 yuan. You can use these 10 yuan coupons to spend in a small store.

　　3. Free delivery for purchases of 150 yuan or more, and free exquisite gift boxes are given.

　　4. Get a necklace for every purchase of 100 yuan for every purchase, and get a scarf for every purchase of 200 yuan for every purchase of 5 yuan for every purchase of 200 yuan.

　　5. If you purchase over 300 yuan, you can get a holiday shopping voucher and double the number of points for holiday shopping.

　　6. As long as you are a member of this store, you can earn points by shopping in this store and then find points to exchange for the products I sell.

　　6. Event publicity

　　1. Key publicity time: 2 days before the event; 1 day after the Mid-Autumn Festival;

　　2. Promotional means: Once the target object is determined, choose the appropriate communication method, such as online Wangwang messages, signature files, baby topics, announcements, QQ, blog, Weibo, post bar, gang, forum posting, etc. All can play a role in disseminating information. Only when the customer is sure can he choose the appropriate promotion method.

　　7. Work before promotion

　　1. Source of goods: Determine the promotional products and prepare sufficient goods. Different products adopt different promotion methods, and the other hand, for discounted items, you should choose large products as promotional items. During the promotion period, the goods will be sold faster than usual. Therefore, sufficient stocking is a guarantee. If there is frequent out-of-stock phenomenon, it will not only affect sales, but also affect the buyer's positive review of us. If you encounter a buyer who is difficult to talk to and give you a bad review, it will be really difficult. Even if it can be cancelled, it will waste a lot of time and energy. That's not worth it.

　　2. Determination of customer group: To promote, of course, you must understand the target of the promotion online store activity planning. The promotion target is your target consumer group, and these people are your source of wealth, not yourself. Therefore, promotions must be spreading promotion information for your target population. Only when your target consumer group knows, the promotion will be effective. If you promote yourself, no matter how appropriate the promotion method is formulated, it is just a piano to the cow.

　　A good Tmall event planning should include the contents of the above parts. When writing a planning plan, you can write it from these aspects. At the same time, you can also add or reduce some content according to your own situation. Doing a good job in operation planning is the key to the success of the store. Only by constantly summarizing and learning can you do a good job in the store and increase sales.