How to play with community marketing

　　With the continuous development of e-commerce, e-commerce people are also constantly seeking breakthroughs. How can they make their store sales qualitatively leap? This is what many people want to know. Today we will talk about social marketing and how to play social marketing.

　　Community marketing is a business form that is generated based on the same or similar interests, gathering popularity through a certain carrier, and meeting group needs through products or services. The carriers of social marketing are not limited to WeChat. Various platforms, and even offline platforms and communities can do social marketing. Through community marketing, Chain Times can provide physical products to meet the needs of individual community members, or provide certain services. The most common thing about various self-media is to provide services. For example, recruiting members, receiving certain services, or entering a certain group to get consulting services provided by experts, etc.

　　The Internet is relatively strange and virtual. When a group of strangers gather together, it is really difficult to talk about anything. Being a community is like falling in love. If two people meet online, they will be quite enthusiastic at first, but if they don’t actually meet, they will soon become cold. On the basis of establishing a sense of community belonging, it is also necessary to cultivate visual, auditory and tactile memories of community members. Only by truly becoming friends from netizens can there be a greater possibility of continuing to communicate. Just like when a freshman is admitted to a university, a class group is established, but everyone has never met, has no common memory or topic, and has no impression. From the beginning of nonsense and enthusiasm, to the later stage, it gradually becomes silent. However, once a freshman meeting is held and they often communicate in their future life, there will be more topics. Even if they don’t chat in the group, everyone will make an appointment to chat.

　　The general community has a large population and it is difficult to provide point-to-point services. When promoting, it mainly uses new media channels to attract traffic, and it is less dependent on the traditional sales model. For example, industry groups, mother groups, etc. Entrepreneurs are all high-net-worth individuals, and the base of this group is not large and the age is generally large. Therefore, the entrepreneur community is a special existence, and the operation of the corporate community cannot get rid of the traditional sales and promotion methods for the time being. The same is true for some similar Internet financial products.

　　Community is the ultimate goal pursued by all businesses in any era, but only in the era of mobile Internet, with efficient tools like WeChat, can communities be possible. The community is also a group of people with common concerns and found solutions to their pain points. The difference between this is that a brand with a community and a brand without a community has completely different competitiveness.

　　Community marketing has become the standard configuration for corporate marketing promotion. It is undeniable that community marketing has many advantages such as precision, efficiency, and penetration. Link Times currently has millions of social fans at home and abroad around the world, covering platforms such as WeChat, Telegram, QQ, etc., and has served dozens of projects in total.

　　Community marketing has become the development trend of e-commerce. We must take this fast train to increase store sales and obtain more traffic and dividends.