#Laogao E-commerce Newsletter# [E-commerce Evening News on April 18]

Evening information:

1. Taobao live broadcast publishes the "moving in with your bag" plan for entrepreneurs to publish content;

2. The "Annual Rice Festival" of Benlai Life Network ended: sales of multiple products increased by more than 300% month-on-month

3. RT-Mart has established 16 fresh food warehouses with self-operated hardware and software systems across the country.

4. Wish will announce its first-quarter financial results on May 4;

5. The WeChat recharge and invoice function is launched on Shopee website advertisements;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The "Annual Rice Festival" of Benlai Life Network ended: sales of multiple products increased by more than 300% month-on-month

According to the news on April 18, the three-day "Annual Rice Festival" of Benlai Life Network has come to an end. Sales data show that the sales volume of "Xuexiang Farm Black Soil Xiangshui Stone Slab Rice", "Li Yushuang Wuchang Organic Rice Flower Fragrance", and "Benlai Workshop Long Grain Fragrance" that have always ranked among the top user repurchase rates have increased by more than 300% month-on-month. At the same time, in the "Annual Rice Festival" special event of Benlai Life Network, the 5kg of Li Yushuang Wuchang Organic Rice Fragrance, which is priced at 99.9 yuan, is more popular than the 5kg of Benlai Workshop Long Grain Fragrance, which is priced at 39.9 yuan. The sales volume of the former reaches more than 1.5 times the latter. (Originally released)

2. Douyin launches digital improvement action for rural tourism

On April 18, the launch ceremony of the "Beautiful Countryside Waiting for You" rural tourism digital improvement action and the press conference on "The DOU in the Mountains is a Good Scenery" to help rural cultural and tourism recovery were held in Beijing a few days ago. The press conference officially launched the "Beautiful Countryside Waiting for You" rural tourism digital improvement action. The project will launch four major measures, first of all, to carry out digital new media cultivation. (Xinhuanet)

3. Taobao Live Releases Content Entrepreneurs' "Carry In with Bag" Plan

According to April 18, Taobao Live recently released the "High-quality Content Account Incentive Plan". A relevant person in charge of Taobao Live said that in order to enable excellent content creators to quickly achieve "cold start" their accounts after entering Taobao, the platform will provide monthly cash and traffic incentives of tens of millions of yuan. The number of effective broadcast days will also determine whether you can get rewards, such as no hang-up or recording of broadcasts. Content entrepreneurs who meet the conditions can almost achieve 0 thresholds of "moving in with their bags". In the future, Taobao Live will also have an exclusive growth plan of "moving in with their bags", including investment and product grouping, operation strategy support, user circle selection and communication support, etc. (Yien.com)

Internet news

4. Alibaba upgrades the digital and intelligent whole-region solution of the automobile industry

4月18日消息，2023上海车展期间，阿里云智能、斑马智行、达摩院、天猫等阿里巴巴生态联合举办了一场“数字商业创新力”峰会，展示了阿里巴巴生态在新能源汽车领域的全链路的数字化、智能化能力。阿里巴巴首席市场官董本洪表示，今年上海车展的主题是“拥抱汽车行业新时代”，汽车行业新时代一个显著的特征就是数字化、智能化转型。我们希望借上海车展的平台，与客户和产业伙伴一起，探讨新能源汽车全域创新场景打造与能力升级。（光明网）

5. RT-Mart has established 16 fresh food warehouses with self-operated hardware and software systems across the country.

On April 18, RT-Mart recently opened a fresh fresh supply conference for more than 500 suppliers at the Jing'an Sports Center in Shanghai. At the beginning of the speech, he said that in the past challenging year, RT-Mart outperformed its competitors, with market share in the hypermarket industry growing by 1.1% to 28.6%. RT-Mart will provide full link support for such products, including distribution, display, marketing, content, and tasting, with the goal of accounting for 10% of differentiated products in fiscal year 2024. (Retail Business Finance)

Cross-border newsletter

6. Amazon Brazil Station opens trial operation

On April 18, Amazon Brazil Station announced the opening of trial operation. During the trial operation, Amazon provides sellers with a large amount of additional traffic resource support. In addition, all logistics in Brazil use the seller's own delivery model, that is, after the seller receives the buyer's order, he ships the goods from the seller to the buyer by himself. For Chinese sellers, they are to deliver the goods from China to Brazilian buyers on their own. Currently, the four major categories with rapid growth in Brazil are consumer goods, consumer electronics, home life and fashion categories. (Opening a store on Amazon worldwide)

7. Wish will announce its first-quarter financial results on May 4

On April 18, Wish's parent company ContextLogic announced that the company will announce its first quarter 2023 financial report after the close of May 4, 2023. Wish management will hold live conference calls and webcasts for shareholders, analysts and portfolio managers at 5:00 ET/2:00 PT that afternoon to discuss the company's first-quarter results. (Wish)

8. Shopee website advertisements are launched on WeChat recharge and invoice function

On April 18, Shopee website advertisements have launched the invoice function of WeChat recharge advertising funds. Sellers who recharge advertising funds through WeChat recharge advertising funds in mainland China can apply for the issuance of VAT electronic ordinary invoices and VAT special invoices online at the China Seller Center. Among them, for China VAT electronic ordinary invoices, the platform will send an electronic invoice to the recipient's email address when the seller submits the application within 30 working days after the seller submits the application. (Shopee)

9. eBay adds four-country services

According to the news on April 18, the eBay Free Return Care return guarantee program has further expanded its service area, adding four new countries: France, Canada, Italy and Spain. If a transaction in which the sales destination country is in the above countries and is within the scope of "E-Refund" guarantee, if a refund occurs, the "E-Refund" service will handle the refund for the seller. The service was officially launched by eBay's joint partners "Welle Insurance Brokerage" and "Little Umbrella Insurance Brokerage". (eBay)

10. Amazon will release its first quarter financial results on April 27

April 18th news, Amazon announced that it will hold a conference call at 2:30 pm Pacific Time on April 27, 2023 and 5:30 pm ET to discuss its first quarter 2023 financial results. (Amazon official)