Pinduoduo operation skills collection

　　Operations are something that every Pinduoduo merchant must experience. There is no need to worry about sales of good stores operated by Pinduoduo, but if the operation is not good, it will also lead to the consequences of closing the store. Therefore, to a certain extent, the operation of Pinduoduo is still very critical. So how can we operate the Pinduoduo store well? Below is a set of "martial arts secrets" that I have summarized.

　　I believe that the people who operated Pinduoduo stores for the first time may have taken detours because of their lack of experience. For example, I, but because of my lack of experience, I spent 20,000 yuan on the promotion fee and had no effect. Later, I was severely punished and closed the store. But after this time, I did not give up. I spent 1 or 1 to 1 store sales from 0 to 20,000 yuan. Let me share with you the ideas of Pinduoduo store operation.

　　1. During the operation of Pinduoduo, store planning should be done

　　When operating a store, you must first make good plans, and you need to determine what the product is, what keywords are selected, and what price is positioned for.

　　Store products must include traffic diversion products and profit products, which need to be analyzed in combination with other shopping platforms and existing products. To determine the price of the product, this is generally divided into three dimensions: front, middle and late pricing. The price that meets the purchaser's price in the early stage is confirmed, and the mid-term product will be promoted, which will need to be more favorable than the original price. In the later stage, the product value needs to be increased according to the consumer's psychology. Select keywords, and choose the search criteria. Try to choose the search with high popularity, few online products, high matching and quality scores, the title must include the text of the word, which is suitable for you. In the early test, you can choose large words with small words, delete large words in the middle and keep small words, and add large words in the later stage.

　　2. Pinduoduo's operation investment budget

　　The store rules have been made in the early stage, so we have to invest our budget to drive. When driving, be careful not to choose words randomly, do not bid at will, do not start and stop, or delete repeatedly.

　　3. Pinduoduo's operations must do a good job in data analysis

　　Anyone who does operations knows data analysis is very basic and most important. Data analysis requires good analysis of click-through rate, conversion rate, and production ratio. The highest click-through rate is higher than the industry average, and the conversion rate also needs to ensure a higher conversion rate.

　　4. Pinduoduo's operations must be optimized and improved

　　Optimizing click-through rate can be optimized from the main picture to grasp customer pain points. If you want to increase the conversion rate, you can increase the intensity of product promotions and increase the intensity of promotions. To put into production, we need to reduce the promotion costs, which are mainly achieved by adjusting keywords.

　　The above are the 4 Pinduoduo operation skills I have summarized. I believe that no matter whether you are a novice or a master, as long as you learn from other people's experience, you can always avoid some detours on the road of Pinduoduo operation. If you have any questions about Pinduoduo operation and other aspects, you can leave us a message online!