Yue Yunpeng opened a Taobao store to sell food in Henan. Netizens said the price is affordable

[Global Technology Report Zhou Tao] Yue Yunpeng (fans love to call "Xiao Yueyue"), who has gained a lot of fans with his humorous comedy crosstalk performance, has opened a Taobao store - Star Store, named "HaiHiPiYuYunpeng Star Store". Mainly sells Henan specialties: walnut-dried chili peppers, beef chili sauce, Jiamo sauce, old soup noodles and other delicacies. There is also a box of Yue Yunpeng’s old soup noodles with a cartoon avatar in the store.

The reporter learned that at present, Yue Yunpeng’s Taobao store “Haihi Pipi Yue Yunpeng Star Store” mainly sells Henan specialties: walnut-consuming peppers, beef chili sauce, Jiamo mixed sauce, old soup braised noodles and other delicacies. There is also a box of Yue Yunpeng’s old soup noodles with a cartoon avatar in the store.

As of press time, in Yue Yunpeng’s Taobao store, the two most popular product “Lao Tang Stewed Noodles Handmade Noodles”, the two flavors - spicy beef flavor and nourishing beef flavor, have sold a total of about 12,000 servings. At the same time, both products sold at RMB 19.8.

　　In Yue Yunpeng’s Taobao store, the two most popular product “Lao Tang Stewed Noodles Handmade Noodles”, the two flavors - spicy beef flavor and nourishing beef flavor, have sold a total of about 12,000 servings. At the same time, both products sold at RMB 19.8.

　　Some netizens said: "The chili sauce and braised noodles sold in Xiaoyueyue Taobao store are very affordable. The pepper consumption is very fragrant, and the Henan braised noodles are also super delicious and tastes very positive. Unlike ordinary instant noodles, there are two servings in one pack."

　Some netizens said: "From your crosstalk to your funny and sometimes sissy person, I have brought me laughter. You opened a store, as a fan, how can I not support me? The old soup noodles and hot sauce in Xiao Yueyue's hometown taste great."

　　Industry insiders told Global Network Technology that as more and more celebrities open Taobao stores, celebrities have narrowed their distance with their fans, and the fan effect has also given birth to many brands. I believe that Yue Yunpeng's food store business will get better and better.

　　Some analysts pointed out that celebrities can open Taobao stores across the border, and they can gain popularity for online stores through the fan effect in a short period of time, but in the end, they still have to rely on factors such as product quality and service quality to achieve great development.

　　It is understood that the phenomenon of celebrities opening Taobao stores is becoming more and more common. Taking Du Haitao as an example, in September 2014, some media reported that at that time, the Taobao store's monthly profit could reach 1 million to 2 million yuan. In addition, Master Yue Yunpeng and Guo Degang, founder of Deyun Club, did not open a Taobao star store, but chose to develop his own brand of red wine "Deyun".