Taobao Express promotion is one of the promotion methods that many sellers will choose, but the unit price of many products is still very high. So how do we optimize the product, or how to increase the sales of the store through skills? In fact, different order brushing methods are required for different products of different stores. So do you want to understand the optimization rules of the Taobao Express combination? At the same time, do you know how to brush orders for products facing Taobao's high-customer unit price?
1. Crowd premium optimization is optimized around conversion rate, not click-through rate.
2. Before calculating the proportion of population premium, calculate the non-community premium data.
3. Try to set up a crowd premium template for the entire store, and do not pay premiums for each baby separately, because the crowds in your entire store are similar, and there is no need to subdivide into styles.
4. Test the population premium, and test the minimum premium ratio of 5%. For some people who are confident, you can directly test the high premium.
5. The crowd premium optimization cycle is, the longer the better. It can be optimized once every half month or once every month, and there is no need to optimize again in the later stage.
Of course, many of the above are my own opinions, such as optimizing the proportion of people is not optimized based on ROI, but based on conversion rate.
For example, try to use a unified template for the entire store, rather than subdividing it into a separate premium for each baby. For example, the concept of non-population premium and the calculation of non-population data.
How to brush orders for high-priced products?
Change your baby, that is, for the same group of people, use similar low-priced products to make sales, and then use a link to slowly change the main picture and details page. It may take about a week to operate after changing, but it is relatively safe and safer, after all, it is guaranteed.
First of all, we need to have an idea when changing babies. It is best to have a user group that overlaps with your original baby, such as women's clothing users, which is suitable for mobile phone cases, mobile phone data cables, paper draws, clothes hangers and other babies.
We need to take these gifts to participate in U Station activities, Taobao customer groups or other rebate activities. After you reach the sales ranking, we will change it to the original product through the step of changing the baby, conducting sales, and finding someone to buy it to cover the original low-priced sales and positive reviews, and achieve a high conversion rate.
But similarly, since it is an illegal operation, there must be certain risks. The specific execution depends on whether the person planning to brush orders is perfect.
For this type of Taobao's high-a-a-order-price products, everyone should be able to clearly understand the optimization steps of Taobao's high-a-order-price direct train combination. Of course, I also hope that everyone can understand the order-brushing skills of high-a-order-price products.
However, as Taobao rules become more and more perfect, it is recommended not to operate when brushing orders. We must not cross the red line of the rule, so we can only adjust the promotion of express trains with high average customer unit price through creativity, product landing pages, etc.!
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