Evening News: The number of brands with more than 10 million members on Tmall has exceeded 40; "Gaitou Baby" live broadcast room ranked first on Douyin anchor sales list on October 6; Baozun E-commerce shareholders' special meeting will be held on October 21; HCG Group released its 2022 interim report; the size of Southeast Asian live e-commerce market will reach US$19 billion by 2023...
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E-commerce newsletter
1. The scale of Southeast Asian live e-commerce market will reach US$19 billion by 2023
According to the latest research data from Thailand's online payment gateway Omise, the total annual growth rate of commodity transactions in the Southeast Asian live e-commerce industry reached 306%, and the order volume increased by 115% in a year. Omise predicts that by 2023, the market size of Southeast Asian live e-commerce will reach US$19 billion. The head of a Thai internet celebrity incubation agency revealed to the media, "The competition in Thailand's live streaming market is fierce, and thousands of anchors are selling goods in the live streaming room every day. (China News Service Huayu)
2. More than 40 brands have received more than 10 million members on Tmall.
According to October 8, there is still one month before Tmall Double 11 this year. Data shows that more than 40 brands have obtained more than 10 million members on Tmall. Nike launches membership advancement program on Tmall, Unilever launches Tmall "U Fun Town" and member interaction. It is understood that on the first day of Tmall 618 in 2021, 25 brands had "member GMV" exceeding 100 million yuan, and 50% of the transaction volume of some brands came from members. On Tmall Double 11 this year, the contribution of "member GMV" will be more obvious and will become a key indicator for the long-term development of the brand. (China Economic Network)
3. Kuaishou launches the "Kuaikan New Car Plan" with a total of more than 1,000 new car creators participating
According to October 8, Kuaishou Auto recently launched the "Kuaikan New Car Plan", which is a special support plan launched by Kuaishou Auto for the construction of new car content, providing a series of content support, traffic incentives and creator services to creators in the new car field. At the same time, under the superposition effect of traffic, content and technology, since its launch, the "QuickKan New Car Plan" has participated in more than 1,000 new car creators, accumulated more than 10,000 works, and the overall viewing volume exceeded 2.2 billion; more than 40 new cars were operated, covering more than 30 brands. (China.com)
4. "Gaitou Baby" live broadcast room ranked first on Douyin anchor sales list on October 6
According to the news on October 8, after being sorted and analyzed by Xinbianer, Douyin e-commerce daily list on October 6, data showed that the anchor "Yatou Baby" live broadcast room ranked first in the anchor's product list, with a GMV of 10 million to 25 million, and a live broadcast sales of 50,000 to 75,000. The sales of its original fluffy three-dimensional plush hooded down jackets reached 2.5 million to 5 million. It is reported that at the Taobao Live Annual Ceremony in April 2021, Yatou Baby went on stage to speak as a representative of the new anchor, but on Double 11 of the same year, she and her core team had already switched to Douyin. On October 20, 2021, the sales volume of Yatou baby's Douyin live broadcast room reached nearly 10 million. (E-commerce News)
5. Tmall International updated the "General Rules for the Code of Conduct for Sampling of Tmall International Products"
According to October 8, Tmall International issued an update notice on the "General Rules for the Code of Conduct for the Sampling of Tmall International Products". This rule update will be announced on October 8, 2022 and will officially take effect on October 15, 2022. If the merchant violates the regulations twice and the material or composition information of the goods sold does not match the technical information and process characteristics announced by the brand/manufacturer, the merchant will pay a liquidated damages of 200,000 yuan, delete the goods, and the store will be cleared. (Tmall International Rules)
Internet news
6. Baozun E-commerce Special General Meeting will be held on October 21
On October 8, Baozun E-commerce Co., Ltd. recently issued a notice of the shareholders' meeting. The announcement stated that the special general meeting of shareholders will be held at 17th Floor, Building B, No. 1-9, Lane 510, Jiangchang West Road, Shanghai, China at 10:00 on Friday, October 21, 2022, Hong Kong time. The announcement shows that the Special General Meeting of Shareholders will consider the following matters and vote: In accordance with the Listing Rules, it is approved to grant a share issuance authorization to the Board of Directors of the Company to issue, allocate or handle unissued Class A common shares and/or American depositary shares that do not exceed 20% of the total number of shares issued as of the day of the passage of this ordinary resolution. (Baozun official)
7. HC Group releases 2022 interim report
According to October 8, HC Group recently released its 2022 interim report. The report shows that in the first half of 2022, by focusing and integrating advantageous resources, the Group's business consists of three major business segments: platform and enterprise service business group, technology new retail business group and smart industry business group. For the six months ended June 30, 2022, the company's continued operations generated a total sales revenue from approximately RMB 7,064.5 million recorded in the same period in 2021 to approximately RMB 947.6 million or a decrease of approximately 13.4% to approximately RMB 6,116.9 million. HC Group released its unaudited interim results for 2022 in August this year. (HC Group)
8. Meituan discloses the patent for "fault positioning method"
According to news on October 8, Tianyan Check data showed that Meituan's affiliated company Beijing Sankuai Online Technology Co., Ltd. recently published a patent for "a method and device for fault location". Secondly, determine the service data that the server needs to return based on the instructions from the server log. Finally, the response message is returned to the test end, so that the test end can render the business interface displayed by the target user after performing operations based on the response message, and perform fault location based on the service interface. This method can eliminate the need to develop separately on different clients, thus saving a lot of development time and improving the efficiency of troubleshooting problems. (Tianyan Check)
Cross-border newsletter
9. Lazada Thailand Station Appoints Werapong as CEO
On October 8, Lazada Thailand Station recently took office as the first Thai CEO Werapong. He emphasized that Lazada will continue to develop its business in a sustainable way through cautious investment, especially through rapid logistics, more types of products and promotions to enhance the customer experience. At the same time, about 45-50 million people in Thailand may become online shopping users, while Lazada has 30 million active users in Thailand. He believes that "Thailand is still one of Lazada's three major markets in Southeast Asia." It is understood that Werapong is the first Thai CEO of Lazada's Thailand site. He previously served as a strategic management consultant at Boston Consulting Group and joined Lazada in 2019. (E-commerce News)
10. eBay Canada Station will adjust the sales expenses of sports shoes from October 27
On October 8, eBay Canada Station recently issued a notice saying that eBay is adjusting the sales expenses of the sports shoe category. Starting from October 27, 2022, sellers will see the following changes in the charges of the sports shoe category. Additionally, eBay will keep charging an additional $0.30 per order. If the seller has used up his monthly zero insertion fee quota, items sold for less than $150 will be charged for insertion fees, while sneakers sold for $150 or above will continue to receive free insertion fees. In addition to the above changes, the final value fee of other sports shoes will not change (eBay official)
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