What does Taobao operation do

　　Many friends who want to switch to e-commerce companies will have this question: My position is Taobao operation, so what is Taobao operation and what are my daily work content? Is there much work content? In fact, this issue really needs to be discussed from the perspective of company size.

　　For larger companies: operation, the core of its entire work is actually the operation of the entire project, and it requires direct responsibility for the performance of the entire online store or company. In the supply chain, it needs to be a correct direction for the overall aspects of company procurement, warehouse management, and logistics. Although it does not need to do the specific content of every job, it must ensure a correct direction, which is what Taobao operation must do.

　　From the perspective of marketing planning, it needs to do a good job in market research, understand product planning, grasp the direction and planning of promotion, and promptly deal with and adjust some problems that arise in daily work (it must ensure that the entire team is running normally). Then plan and organize the company's marketing promotion, and always pay attention to and supervise the implementation of the planning. Regularly evaluate the planning, make statistical analysis reports on the promotion effect, and then adjust the analysis according to the actual situation.

　　Make a good budget. This is very important. You can't say that you can buy as much as you need and sell as much as you can. This is definitely not possible. You must make a budget in all aspects. At the same time, you must be familiar with the entire operation process of Taobao, because you are directly responsible for the company's performance. If you don't even understand anything about the direct train, you don't even understand after-sales service, and you don't even understand purchasing, then you will not be able to grasp the correct method at that time. You must have strong overall planning capabilities, which is one that you must have in Taobao operations. In fact, these need to be based on a certain foundation and technical foundation of e-commerce.

　　1. Data analysis and concreteness

　　This needs to be performed by the operator in person. Unlike those large companies, there are people in charge of the specific tasks of the operation. They will propose and analyze them in detail, and then you can review it. However, for small-scale teams, data analysis requires operations to do it. You need to analyze the data of the entire industry, determine the main promotional funds based on these data, and predict which funds will be sold. You need to analyze the store's data. For example, clear traffic, conversion situation, payment situation, etc., based on these data, we can determine where there is a problem in your store, where it needs improvement, and where it needs to be maintained.

　　2. Baby optimization, title optimization

　　For those small teams with a few or a dozen people, title optimization is one of the key points of operation. Now many people say that looking for operations is actually to find someone to optimize. They will not be like a big company. There are special optimizations for optimization, promotions for promotions, and planning for planning. However, for small teams, they have to do all these operations. Now it can be said that baby optimization is also a relatively important task in free traffic, so this part must be done by the operation in person. The operation of small teams is actually optimized, optimized, and promoted every day.

　　3. Traffic promotion

　　Traffic drainage is a must-do for the operation of a small team. Not only do they have to plan how to divert traffic, but they also have to practice how to divert traffic by themselves. For some smaller teams, they have not configured an operation assistant for you, and you need to do these things alone. You need to do the express train yourself, and you need to do the drilling exhibition yourself. You also need to do off-site traffic drainage yourself, so at this time you need to know how to drain traffic and how to practice. Instead of talking about a rough direction, because these are what you have to do.

　　4. Analyze competitors

　　This must be done. For example, for myself, after I first choose to make a simple optimization for people, my focus is to start studying competitors. My first choice is to understand which treasures and shops are our competitors, and then study how they attract traffic. The daily transaction status of their shops. For example, we and him are driving cars, I have to analyze the approximate cost of the express bus every day. For example, he has been competing with me for the first place in the express bus in the first few days of the day, but after a few days, he suddenly retreated to the back. At most, at the peak of the crowd, I would come and compete with me once or twice. At this time, I will determine that the competitor is not strong. If it weren't for his funds without the ability to compete with me, if it wasn't for his lack of optimization, he wouldn't be able to make a profit if he had snatched with me.

　　I also want to analyze him in terms of natural search. His words often appear on the home page, probably because of the reasons that he appears on the home page. How is his time to place the shelves and remove him? Which category he puts in?

　　5. Communicate well with the artist

　　This is very important. Artist and customer service must be managed by the operation and cannot be independent. This is very important. If you are in operation, you must agree with the boss in advance that the artist is completely under your control. Next, you need to communicate some ideas with some ideas of the artist. Don’t let the artist do the details. You don’t care about anything, just optimize or something.

　　6. Marketing planning, resource integration

　　Optimization is only one aspect. In many cases, the integration of marketing and resources is more important than optimization, so you need to plan how many marketing you do every month and what marketing to do. Many small teams ignore this. They do optimization every day, and even rarely plan marketing and integrate resources over the year. Generally speaking, the boss goes to the event the last event and does not have some marketing plans.

　　7. Specific Taobao operation procedures

　　The operation of the small team here is no longer a commander. He needs to implement it in detail. In addition to planning it, he needs to execute it himself. Therefore, Taobao’s various processes must not only be understood, but also be precise and very proficient. In general, operations are more like a commander, but you must be right to your boss when you are in the right way, that is, you must make achievements, and you must be right to your subordinates. You need to make them feel proud and satisfied with your achievements.

　　Finally, the work arrangements for Tmall operation for one day are attached. Please feel it

　　1. Personal time management

　　1) Go to the company 30 minutes in advance, spend 10 minutes listing what needs to be completed today in your notebook and marking the order with a red pen to distinguish the priorities of the matter, what to do first, what to do later, who arranges it, and what to focus on who does what, and what result to accomplish one thing.

　　2) After completing one thing, type a check mark. If you don’t finish it, you must note the reasons for not completing it.

　　3) Leave 10 minutes late at night after get off work and make up for the matters that day and note the things to be focused on tomorrow.

　　2. Self-checking of store information

　　1) Check whether there are important Tmall notifications and event registration information on the website.

　　2) Store self-inspection tool to check whether there are product violation records in the background and handle them in a timely manner.

　　3) Abnormal orders, unpaid orders, and transaction dispute orders are fed back to the customer service supervisor for arrangements.

　　4) Check the review of popular products, and follow up on the evaluation and reply processing by the operator.

　　5) Check the chat history through performance software and find customer service shopping guide questions and feedback to the customer service supervisor.

　　6) Store dynamic rating records of differences points as meeting communication points.

　　3. Data organization and analysis

　　1) Check "Waiting for payment, waiting for delivery to compare the product to find out the product ID that the customer purchased and the reason why there is no payment.

　　2) Check the hot product business data in "Business Advisor", UV, conversion rate, payment rate, competitor hot product data in "market market" and include it in the hot product tracking form.

　　3) The number of visitors, conversion rate, IPV, good reviews, bad reviews, PC and wireless search keywords and keyword conversion rates are included in the table.

　　4) Activity sales statistics of industry products in the traffic entrance of Tmall activities, and sales statistics of related products in the store.

　　5) Check the analogy between the time of the popular product and the end of the sales order and the time period to differentiate the time point setting.

　　6) Direct train, diamond booth click-through rate conversion rate analysis and record creative pictures, display entrances, and directional types.

　　The data analogy of the direct train keywords in the past 7 days has been deleted and optimized.

　　4. Industry Competitive Product Analysis

　　1) Check the conversion and sales of competitors from each traffic portal in Taobao, and optimize and report products that suit us.

　　2) Check the product conversion and sales analysis of the first screen by sales ranking on the wireless terminal

　　3) Compare the advantages of competitors based on the store search keywords in the business consultant to find the advantages of competitors, record and improve our own product inner pages and selling points.

　　4) Search according to different price bands to find new products with competitive advantages to follow up conversion data.

　　5. Customer maintenance

　　Customer maintenance refers to the maintenance of relationships with Tmall operations and the evaluation and maintenance of key brand customers.

　　1) The score of hot products cannot be lower than 4.8 points. Especially those with poor evaluation, those with poor pictures, should communicate with customers and solve the problem in person, and then find a solution to communicate with the department to avoid similar situations again.

　　2) Tmall now needs products and IP theme content with its own traffic, communicate with the department product manager, have products suitable for Tmall themes, make new promotion plans in a timely manner, and inform the waiter by email that you can make the investment and output. You have good resources and you have the opportunity to win.

　　3) Check products with high refund rates to communicate with warehousing and procurement, and increase product inspection indicators to avoid customer feedback from bad products.

　　6. Promotion management and event registration follow-up

　　1) Check the settings in Tmall promotion management to avoid restoring the original price.

　　2) Juhuasuan, Taobao purchases Wangwang group, Miaoyan Miaoyu waiter responds in time, and selects products and reports.

　　3) Check the purchase and sales data analysis of products in ERP, and then determine which products need to be cleared and which ones need to do member activities.

　　The above is the work that needs to be done for a day as Taobao operation, although everyone will be confused at the beginning what Taobao operation is? What do we need to do, but as long as we straighten out our work and ideas, all this will become very simple. I hope everyone can get more and more successful in the road to Taobao operation!