E-commerce Evening News Briefing on June 18

#Laogao E-commerce News# [E-commerce Evening News Brief on June 18] Small Commodity City: It plans to jointly invest with Alibaba to establish a joint venture to promote the construction of the world's "small commodity capital"; Baidu released the 618 e-commerce search big data report: During the epidemic period, 618 search popularity hits a five-year high; Taobao Alliance and Xigua Video upgraded content e-commerce cooperation; Lian Coffee will officially launch "E-Jie Coffee" with Sinopec Easy; ByteDance: Establishing a Douyin e-commerce department is a normal business adjustment...

E-commerce newsletter

1. JD.com: As of 2:618 pm on the 18th, the amount of orders has exceeded 239.2 billion

According to official data from JD.com, from 0:00 on June 1 to 2:00 on June 18, the cumulative order amount of 618 reached 239.2 billion. Among them, the transaction volume of more than 100 brands exceeded 100 million yuan, the transaction volume of 3,000 single products exceeded one million, and the transaction volume of 200 products exceeded tens of million yuan. During the 618 period, the cumulative call volume of internal and external calls of the NeuHub platform increased by 200 times year-on-year compared with the cumulative call volume of 618 last year. The growth of JD Logistics' delivery orders in sixth-tier cities is 150% of the growth rate in first-tier cities. As of 10 a.m. on the 18th, JD Health's online consultation volume increased by 325% year-on-year. (Europe)

2. Small Commodity City: It plans to jointly invest with Alibaba to establish a joint venture to promote the construction of the world's "small Commodity Capital"

36Kr learned that Xiaocommodity City announced that the company plans to jointly invest in the establishment of a joint venture with Alibaba and sign a joint venture agreement, which stipulates that the registered capital of the joint venture is 50 million yuan, the company invests 25.5 million yuan, and the shareholding ratio is 51%, and Alibaba invests 24.5 million yuan, and the shareholding ratio is 49%. The joint venture will be committed to the construction and operation of the company's digital infrastructure for the transformation and upgrading of foreign trade, that is, to cooperate in the construction of the Yiwu International Trade Public Service Platform (eWTP Public Service Platform) integrating customs clearance, settlement, taxation, and supply chain services to realize the requirements of "one-stop commerce". (36Kr)

3. Taobao Alliance and Xigua Video upgraded content e-commerce cooperation

According to June 18, recently, Taobao Alliance and Xigua Video have reached an upgrade in content e-commerce cooperation and launched the Taobao Alliance x Xigua Video "Star x Plan". The two sides will provide experts on the Xigua Video platform with multi-dimensional support, such as e-commerce traffic supplement, e-commerce product supply, and e-commerce policy guarantees to improve their e-commerce sales capabilities. It is understood that since the Taobao Alliance released the "Star X Plan" for content ecosystem, in addition to Xigua Video, Weibo, Baidu, etc. have also joined the "Star X Plan". (E-commerce News)

4. ByteDance: Establishing a Douyin e-commerce department is a normal business adjustment

According to media reports, ByteDance officially established a first-level business department clearly named after "e-commerce". This morning, ByteDance responded that in order to meet users' shopping needs on Douyin, the establishment of a Douyin e-commerce department was a normal business adjustment. (Cailianshe)

5. Baidu releases 618 e-commerce search big data report: 618 search popularity hits a 5-year high during the epidemic

Recently, Baidu released the "Baidu 618 E-commerce Search Big Data Report", which conducted insights and analysis of relevant search content on the eve of the 618 Shopping Festival. The report shows that the search popularity of "618" this year rose against the trend and hit a five-year high. In addition, netizens' search enthusiasm for "618" is about 10 days earlier than in previous years. (Europe)

Internet Information

6. China Hotel and Ele.me jointly launch the first China Takeaway Festival

On June 18, the "2020 Zhiwei China American Expo First China Takeaway Festival" jointly launched by China Hotel and Ele.me was officially launched on the cloud platform. According to reports, during the first China Takeaway Festival of the American Expo, Ele.me will fully link Alipay, Taobao, and Gaode, coordinate with Alibaba's ecological advantages, and launch crayfish festivals and night snack music festivals in dozens of cities across the country. At the same time, the China Hotel Association also jointly released the "2020 Local Life Industry Report: Consumer Trend Insights Driven by New Services" in conjunction with Alibaba Local Life. The report shows that 60% of small and medium-sized businesses have resumed online work at Ele.me in early March, and more than 1 million Ele.me merchants have joined Tmall 618. (E-commerce News)

7. Lian Coffee will officially launch "EJ Coffee" with Sinopec Easy

According to people close to Sinopec, Lian Coffee and Sinopec Easy will set up a joint venture to officially launch "EJie Coffee" for independent operation, and are expected to be officially launched in the near future. At present, the two parties have made an overall plan to open 3,000 stores in three years. All the original stores of Lian Coffee will be closed. In addition, Lian Coffee is also planning new businesses related to coffee retail, which may be disclosed in the near future. Starting from the beginning of this year, there have been constant reports that stores in Lian Coffee are closed in many places. (Retail boss reference)

8. Himalaya and iQiyi launch "Favorite" joint membership

On June 18, Himalaya announced that it had reached a cooperation with iQiyi to launch Himalaya VIP and iQiyi VIP joint membership. Users of the two brands only need one member price to become joint members of the dual platform, and enjoy all rights and interests of Himalaya VIP members and iQiyi Gold VIP members. (Titanium Media)

9. Mafengwo Big Data: "Dragon Boat Festival Travel" search popularity rose by 95% month-on-month

Mafengwo big data shows that in the past week, the search popularity of "Dragon Boat Festival Travel" has increased by 95% month-on-month. "One-day tour" related searches rose by 32.4% month-on-month. Among them, the search popularity of keywords for "summer to the grassland" increased by 746% on a week-on-month basis; the popularity of self-driving tours such as "Bingchacha Line Self-driving Tour" and "Duku Highway Self-driving Tour" increased by 31.6% and 16.9% on a week-on-month basis respectively. (DoNews)

Cross-border e-commerce

10. German e-commerce Zalando announced the expansion of Internet retail to new European markets

On June 17, according to foreign media reports, Zalando, a German e-commerce platform that mainly sells shoes and fashionable clothing, announced that it will expand its interconnected retail plan to the Polish, Sweden and Spanish markets, where retailers in these three markets will be able to connect their inventory to the online Zalando platform. It is understood that at present, the Zalando platform has connected more than 1,800 physical stores in Germany and the Netherlands. (E-commerce News)

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