Do these things well and your express train batch promotion effect doubles

　　What is the mass promotion of the express train? Is the effect good? Many people have such questions. We have also received feedback from many merchants. They have also started mass promotion of express trains, and the results are not bad. At this time, I realized that many people did not play in mass promotion before. So how do we do mass promotion of express trains?

　　In fact, many people may not trust this kind of automation tool at that time, and they will think that automatic is definitely not as good as manual. But what is interesting is that I recently found that many merchants are particularly optimistic about this automation tool. Many people no longer have standard plans and are just starting a batch promotion plan. Unfortunately, everyone really regards it as a completely automated thing, adds the treasures, and then sets a bid and leaves it to fate.

　　In fact, batch promotion is not that simple. It can’t be done by simply adding the baby in it. It has a lot of skills and operation methods. I have been studying batch promotion for a long time. If I want to write each method, I can basically write a book. However, due to time, I only write a few operation techniques here today. These techniques are something I have been operating and the effect is very good. For other content, we will communicate with each other next time.

　　1. Use of the function of blocking keywords

　　The words that may actually bring the largest traffic in the batch promotion of the express train are basically the system recommended words. On the contrary, the words you add yourself do not have that much traffic. However, the system recommendation is an algorithm after all, and it is inevitable that some particularly inaccurate words will be recommended. These words will lower our click-through rate and historical data and waste our expenses.

　　Although there is no concept of quality score for mass promotion of express trains, its presentation principle is based on the comprehensive ranking of bidding and promotion effects, and the keyword promotion data will accumulate, and the system will dynamically bid and display based on historical promotion effects. If your data performance is not good, you may not even have the opportunity to display in the future. This is why many people can’t get traffic while driving.

　　Therefore, we must go to the background to see which keywords the system recommends to us and block out keywords that are not good at data performance.

2. Choose a bid strategy based on actual needs

　　Most of the batch promotions of express trains have two bid strategies, sales strategy and model testing strategy. In the past, there seemed to be activity strategy, but now our store does not have the function of activity strategy. I don’t know if it has been cancelled or the internal test has not been fully opened. Sales strategy: Taobao mainly bids you based on your conversion and roi, that is, to make you better roi and conversion rates as much as possible. If you choose the flat sales model, you will find that the recommended words are mainly based on precise words; model testing strategy: The traffic comes quickly, there are many very many hot words recommended, but the effect is not as good as the flat sales strategy. If you choose this strategy, you will find that there are many big words, hot words, model words, such as 2018 new women, Korean new women, Korean version, retro, etc.

　　So, the first thing you need to consider is what your purpose is. If you want a better overall performance data, then you must adopt the mode of sales promotion. If you want to quickly obtain traffic, you must choose the test strategy.

　　3. Compare the promotion effect of different babies under the same keywords

　　Many people may never look at the same keyword, which baby performs better in batch promotion. This can be seen in the keyword report of the direct train report.

　　What you see in this data is that it can actually help us view the traffic situation of a single keyword actually assigned to each baby, and you can also know which baby performs better on the keyword. It is necessary that we can block other babies and give way to a baby. Of course, you must be cautious when operating this way. Unless other babies perform poorly, you can be sure that this effect will be better, otherwise don’t operate this easily.

　　4. Multi-batch promotion plan operation

　　I see that many merchants use a plan when mass promotion, and all babies are added to this plan. In fact, this approach has a disadvantage, that is, we cannot control the bids and budgets of a single baby. Sometimes you will find that the expenses are used up by a certain baby, and other babies do not bring any traffic. At this time, you can actually adopt multiple batch promotion plans, and only one or a small number of products with similar traffic abilities are placed in each plan. In other words, babies with price reduction or price increase at the same time will be much better than before. You don't have to worry about spending money to use up a certain baby.

　　5. Try at a high price

　　Nowadays, most people use low bidding methods when playing mass promotion, which is equivalent to promoting them with a wide net model. However, I have tested the method of trying high prices, and the effect is not bad. It is a batch promotion plan that only promotes one baby, promotes the main promotion of the store, and then the bid is almost the same as the usual standard promotion, and it is even higher. In the end, I found that such data is actually higher than my standard plan. So sometimes you can also try to promote at a high price.

　　In addition, the express train has been revised recently. Many stores have given the new version of the backend. I looked at the overall situation and found that intelligence is becoming more and more serious. Therefore, everyone must follow Taobao's pace in time and start to make good use of smart phones. But remember not to regard intelligence as a complete hosting. In fact, there are many skills in it.

　　The following is the new version of the express train page