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What are the methods to increase the conversion rate of Taobao store

2018-11-15

  Store sellers often have such troubles, such as promotion, optimization, and traffic, but why are there no transactions? Where does the low conversion occur? In many cases, it is easy to see a trend of lowering sales. At this time, store operators will pay special attention to the issue of conversion rate, but how should we optimize conversion rate?

  1. Check relevant data regularly every day

  Operators can first choose to go to the backend regularly to view relevant data, such as conversion rate and jump rate, and then analyze it based on the data over a period of time.

  2. Optimize the title

  1) You can go to the industry hot search list to find out what buyers in a certain category need, and then optimize.

  2) The baby categories must be accurate and the attributes must be as perfect as possible.

  3) The keywords should be related to both categories and products.

  4) Use the express train to test the buyer's favorite title, and then highlight the selling point.

  3. Improve service quality

  In addition to patient reception and Q&A before the transaction, the service quality also includes after-sales service. The customer service is highly professional, and the customer service speech and service attitude are also very important, and often play a crucial role in the last moment!

  4. Strictly control product quality

  Quality is the foundation of a store's stability and the foundation of a store's long-term development. Therefore, when choosing products, you must pay attention to quality. If the product quality is not good, then everything you do in the later stage will be useless.

  5. Set the product price

  Price positioning is indeed very important. We must consider both the profits of our own store, the customer's ability to accept, and whether the price of the product can be appropriately matched with the value. These are all carefully considered when setting the price of the baby, and they must also be combined with the market price. If the product price is set within customer expectations and the quality is passed again, the repurchase rate will also increase greatly.

  6. Accurate positioning of products and stores

  To do a good job in fine marketing, you need to start with various planning or display pages to truly attract targeted people to come and buy.

  7. Pay attention and maintain evaluation

  Customer reviews are an important customer intuitive feedback platform. They can not only understand the evaluation of this product, but also attract more interested customers through these positive reviews. At the same time, it is just right to use good and bad reviews, which is also of great help to improve conversion rates, but it should be used less.

  8. The overall store needs to be planned

  In fact, you need to make plans when doing anything. Only by making the plan carefully can you obtain higher efficiency. And it also needs to be staged, for example, first attracting targeted groups, then understanding the characteristics of these groups, and then carrying out targeted marketing, which will naturally increase the conversion rate.

  9. Strictly check the description of the details page

  The detailed page description is a detailed introduction to the product and store, which can help buyers decide whether to buy it. Therefore, when describing the page in detail, it must be simple and clear and highlight the key points.

  I will share with you the 9 tips for improving store conversion rates. Many operators may also pay attention to some aspects, but if you want to truly improve conversion, these are the things that store operators must pay attention to, so that the store can operate better.


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