How to do data analysis on Taobao?

　　Data analysis is a necessary skill for Taobao operation . If you know how to use data to analyze competitors, then you will easily know how the competitors do it, what means they use, and which channel they rely on. As long as you know how to analyze, you will know.

　　How to do data analysis on Taobao? There are several steps:

　　1. Determine the target needs

　　When analyzing competitors, our target needs must be to know how they do it, what are their traffic channels, the order growth trend, the order number, and the time development trend . These are our target needs.

　　2. Obtain data

　　Acquisition of data refers to obtaining the data we need to accomplish our target needs. From the target needs, we can know that to obtain data, there are the number of visitors to competitors, the source of traffic channels, daily sales, and what the time trend is like.

　　3. Organize and process data

　　When sorting data, in this case, we need to classify and summarize, and we generally use the pivot table.

　　4. Analyze and display data

　　After the previous step of sorting, our data is obviously more neat than at the beginning, but this data is still not very intuitive. Generally speaking, we need to turn it into a chart display mode.

　　5. Write a report

　　I won’t write this step in detail, and briefly describe the content of the report. Generally speaking, if you need to write a report to the company, you need to write it. If you just use it yourself, you don’t need to write it. Generally speaking, when writing a report, you can write from these places, report background, data source, quantity and other basic situations, paginated chart content and conclusions on this page, summary and final summary of each part, next strategy or forecast of trends.

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