How to make the store traffic steadily increase in Taobao operations!

　　What work is needed to optimize and improve store traffic during Taobao operations? This confuses small and medium-sized sellers. They don’t know how to effectively increase the traffic of the store. Many stores are relatively turbulent, especially when the level is relatively low. Let’s see how we can keep the traffic of the store a sustained and stable upward trend.

　　Archive records have always been clean

　　What does this mean? It’s very simple. During the operation process, you have never downgraded your power illegally. This is also easy to understand: Who is willing to put more treasures on a store with a record of "crime"? Of course, we are not saying that the store will be done if the power is downgraded and violated regulations. It will also depend on various factors such as your store foundation, store level, and the competitiveness of your products.

　　First of all, we must think of it, because whether it is the store’s illegal downgrade, the baby’s illegal downgrade, the map being complained about, the fake sale, etc., these will be direct factors. Because these behaviors will directly affect your store's comprehensive quality score. Under the store-oriented search rules, the natural search ranking will definitely be affected at this time. Generally speaking, the first thing to be affected is the hot products.

　　Moreover, what is more important but often overlooked here is that because your traffic declines, it will directly lead to a decline in your store level. When traffic declines, the first thing you need to do is to find a way to make up for the lost traffic and try your best to maintain the store level. If the sheep is lost, it is still necessary to build the sheep pen.

　　When there is a violation of power reduction, the paid traffic of express trains, Taobao customers and other customers will generally be limited. But sometimes, not all the babies in the store cannot be promoted. In this case, if the sales weight of babies who can drive is OK in all aspects, they will immediately increase the investment in direct trains for the baby. This is the best way to make up for the traffic you lost due to the decline in ranking. If all promotions are restricted, you should consider some off-site traffic channels or your own traffic channels. Especially this year, Taobao content marketing has become the main thing, and you should make more money on content marketing.

　　Store traffic with clear labels on Taobao will be easier and more stable

　　If the treasures sold in your store are very complicated, it will lead to your store labels being very chaotic, which will lead to unstable traffic.

　　Therefore, especially for small and medium-sized Taobao sellers, it is best to be small and special, focusing on a certain category, a certain style, or a certain special group. It's fine to be small and beautiful.