Discuss the reasons for the low click-through rate of the bag category direct train?

　　Taobao Express is still very important for stores to obtain traffic. Most novices will choose to invest in direct promotion when opening a store. So let’s talk about the reasons why the click rate of the express train is not ideal after the bag category is made in the bag category? After we improve what problems we can quickly increase clicks and obtain accurate traffic.

　　Generally speaking, the main factors that affect the click rate of the express train are: selection, promotional first picture, title, price, recent transactions, promotional activities, whether the mall, whether the brand, keywords

　　Low click-through rate for bag category direct train

　　1) Selection: This is very important. The choice of your product directly determines the competitiveness of the product. Will it make money? Or is it a mainstream search? You must consider it clearly.

　　2) Main promotion photo: In the direct car booth, most of the buyers' attention will be attracted by the promotional pictures. This is the buyer's first impression of the baby and it is very important. Therefore, your picture must be more eye-catching, and then it needs to be more perfectly reflected in combination with baby selling points and promotional activities.

　　3) Title: It is more relevant to the baby, and the title should be more attractive, and the promotion title should be set well and should be as concise as possible. You can consider this based on different ideas. For example, descriptive, the baby's brand, materials and other information are fully reflected; promotional, discounted, free shipping, and impressed the buyer in terms of price.

　　4) Price: Price is one of the factors that buyers value the most. When buyers shop on Taobao, they mainly aim to find good and cheap things, so the price must be reasonable. To understand the prices of competitors, you have an accurate positioning in your mind. If it is not a brand, the price should be as same as that of the peers. Of course, it is better to have an advantage in the price.

　　5) Number of transactions: Most domestic buyers have a herd mentality, and the impact of 0 sales and 1,000 sales is different. The normal way is to accumulate slowly, not to mention the shortcuts, you can also do some discount promotions or step-by-step price increases in the early stage.

　　6) Promotion: Promotions can be placed in the "Promotion First Picture" or "Price". Here it is listed separately to illustrate its importance on click-through rate. Various promotional activities are the best catalysts to stimulate buyers to buy, and only when you have desire can you click. Therefore, we should promote the baby as much as possible, even the simplest free shipping and limited-time discounts.

　　7) Is the mall? The reputation of Taobao Mall is constantly expanding, and there are so many types of stores in it. Many people are more willing to choose B store than C store.

　　8) Keywords: keywords with high correlation under the same conditions are better than keywords on the first point.

　　There are many factors that affect the click rate of the express train, so if you sell bags and the click rate of the product is relatively low, you can consider it from the above factors and then find out the real reason for this result.