3.4 billion! Wolf Warrior 2 topped the highest box office in Chinese history Beijing culture surged

　　Latest battle report! The dark horse "Wolf Warrior 2" in the summer season broke the box office, surpassing the box office champion of domestic films with a box office of 3.392 billion yuan, successfully defending the new box office champion in Chinese film history.

　　According to the box office analysis of Guevara Life APP and Tieyuer, as of 10:34 on Monday night, it has exceeded 3.4 billion yuan.

　　Since its release in late July, the box office has been booming, becoming a big surprise in China's summer season: it exceeded 100 million in 4 hours, exceeded 1 billion in 83 hours, exceeded 2 billion in 8 days, surpassed the three super blockbusters with a box office of 2 billion+ in 10 days, and successfully ranked the box office champion of the mainland film market in 2017.

　　Without "Wolf Warrior 2", the box office of domestic movies that have cooled down may have embarrassingly ushered in the worst July results in nearly three years. "Wolf Warrior 2" was released in July for just five days, contributing 1.265 billion yuan in box office, accounting for more than 25% of the entire July box office of the domestic film market.

　　In addition to carrying the recent box office of mainland movies, "Wolf Warrior 2" has also gone overseas. It is understood that although the number of open painting theaters is limited, "Wolf Warrior 2" has opened up the international market and has been released in the United States, Singapore and the United Kingdom, and even some overseas theaters are hard to get tickets.

　　With the popularity of movies, media stocks that benefit from Beijing Culture and other media have also soared. Can the media industry welcome the investment trend?

　　Easily win the highest box office in Chinese film history

　　After 12 days of release, the national theater schedule rate of "Wolf Warrior 2" is still at 60.1%, surpassing the "Three Lives Three Worlds Ten Miles of Peach Blossoms" released on August 3 (the schedule rate is 22.5%), while the schedule rate of "The Founding of the Army" released at the same time has dropped to 6.2%.

　　"Wolf Warrior 2" was once again sought after last weekend. On August 5, it set a new single-day box office record in Chinese film history with a score of 396 million, and the total box office successfully exceeded 3 billion on August 6.

　　The release schedule of "Wolf Warrior 2" is very concise. It was originally intended to target the 90th anniversary of the founding of the Army. This year coincides with a major national event like Zhu Ri and the Grand Military Parade, which invisibly accumulated a huge audience base for the film, allowing it to sink to the outermost audience.

　　What followed was the explosion of media reports and the fermentation of audience reputation. During this period, news, jokes, stories, etc. between "Wolf Warrior 2" and Wu Jing were almost everywhere. Interestingly, the movie broke records wildly, and seemed to have caused a "wolf warrior syndrome" among the audience, so a new term "spiritual shareholder" with a similar nature to the previous "tap water". Whether it is in the film industry or not, people are very concerned about the box office of "Wolf Warrior 2".

　　This is the victory of another Chinese main theme blockbuster. Party media said that some people lament that the current Chinese film industry is a world of "beautiful flowers" and "fresh meat", but the emergence of "Wolf Warrior 2" also shows that the hero is the most passionate and the most touching feelings are. Like Zhu Ri and the military parade, "Wolf Warrior 2" also inspired a strong resonance with its strong posture, heroic blood and patriotic enthusiasm.

　　More importantly, "Wolf Warrior 2" also allows people to see that our main theme works can better spread righteousness and promote positive energy by respecting the audience and the market.

　　While the Wolf Warrior continued to sing and make rapid progress, a ridiculous little episode happened. Fans starring the second-ranked movie "Three Lives Three Worlds Ten Miles of Peach Blossoms", launched a "counterattack" against the Wolf. Fans organize the movie lock-up. If you buy one or two tickets per event, the cinema cannot cancel the schedule. This move was counterattacked by theaters and directly removed from the movie.

　　The Wolf Warrior has a strong box office dominance, and there is basically no suspense to win the box office championship of Chinese movies.

　　What everyone is looking forward to next is how much the final box office of "Wolf Warrior 2" will be, 4 billion or even 5 billion. This is something that no one dared to think before the movie was released, but now the prediction of Maoyan movie has been given 5.285 billion.

　　Wu Jing invested 80 million yuan, with conservative income of 1 billion yuan

　　In the investment in "Wolf Warrior 2", Wu Jing personally invested 80 million yuan. According to media estimates, according to the current box office trend, Wu Jing and his subsidiary Dengfeng International will be distributed to at least over 1 billion yuan.

　　However, Wu Jing kept "crying poor" in front of the media: "I told you, I didn't make any money because the overspending was too serious. Most of the scenes in "Wolf Warrior 2" were filmed overseas, with a total of 4,077 sets of shots. The crew stayed in Africa for ten months, with 500 black people, 500 Chinese people, 500 crew members, and 200 workers. It was missile bombing, tanks and cars crushing, and sparks and lightning all the way. The original budget was 80 million, but by the end of the shooting, it cost 200 million yuan, not including 60 million yuan in publicity and development investment."

　　In August 2016, before the production of "Wolf Warrior 2" was completed, Beijing Culture and the Co-op Photos Corporation jointly announced that the guaranteed new work of Wu Jing's film was 800 million yuan. According to the guaranteed accounting rules signed at that time, when the total box office revenue was higher than 1.5 billion, the share ratio exceeded the part was 15% (including 8.25% of Beijing Culture and 6.75% of Co-op Photo Network); the rest belonging to Wu Jing companies Dengfeng International. If the box office can reach more than 2 billion yuan, the guaranteed party Beijing Culture and Film Network will unfortunately still occupy a small part of the revenue, and can only obtain an additional box office share income of no less than 70 million yuan. Wu Jing's Dengfeng International, as the main producer, will also occupy most of the revenue.

　　According to Sansheng Entertainment's estimate, according to the box office forecast of 5 billion given by Maoyan, Wu Jing's Dengfeng International and other producers received a guaranteed amount of 217 million in advance, the box office share obtained by more than 800 million in part exceeds 1.3 billion. After deducting the production cost of 200 million, the net profit obtained by Wu Jing and other producers also exceeded 1.3 billion.

　　Box office exceeds 2,300 listed companies' revenue

　　According to China Fund News, even based on the current box office of 3.4 billion yuan, compared with the more than 3,300 listed companies in A-shares, the operating income of 2,319 companies in 2016 has exceeded 2,319 companies. That is, the annual operating income of more than 2,300 companies does not exceed the income of this movie.

　　As a wolf warrior concept stock, Beijing Culture, which provides a box office guarantee of 800 million yuan, has become a big winner. On August 1, Beijing Culture announced that the box office revenue of "Wolf Warrior 2" has exceeded 50% of its operating income in 2016.

　　After a brief "rest", Beijing Culture rose again 1.93% on Monday, with a market value of 15.4 billion yuan. Since July 27, the company's stock price has increased by as much as 56.13%.

　　Since you have made money, of course you must put it into practice. Beijing Culture announced on the evening of August 7 that the total reduction of the company's shares through centralized bidding or block trading will not exceed 1,436,525 shares (accounting for 0.1978% of the total share capital) within 15 trading days from the date of disclosure of the announcement.

　　The spring of media stocks?

　　From the perspective of the entire industry, the cultural and media sector has risen nearly 2% since the end of July, surpassing the Shanghai Composite Index and Shenzhen Component Index. However, most stocks in the sector did not outperform the market. Wind Information statistics show that there are 131 listed companies in the media sector, and 50 outperforming the stock index during the period, accounting for only about 40%. It can be seen that the box office that hit a new high has only made the capital collectively sought out a few beneficiaries among the sectors, and industry investment has not yet fully recovered.

　　CICC believes that at the beginning of August, several domestic films such as "Wolf Warrior 2", "Three Lives Three Worlds Ten Miles of Peach Blossoms", and "The Great Founding of the Army" set off a new climax in the box office of the movie with their excellent quality. "Wolf Warrior 2" box office and reputation continue to rise. It is recommended to pay attention to the benefits of related targets brought by box office exceeding expectations.

　　Judging from the interim report forecast, the sector's net profit increased by 16% in the first half of the year, which was generally dull. However, in the second half of the year, the performance confirmation and new work plans of the drama company have become clearer, and the logic of the high-quality drama is expected to be realized as a whole. Huace Film and Television released its semi-annual report this week, with performance reaching the lower limit of previous forecasts, and its growth rate is stable in line with previous expectations. The company's share of high-quality dramas is close to 30%, and subsequent projects are rich, and it continues to be optimistic in the long run. Xin Culture's second-quarter performance is expected to grow at a high rate, and it is the drama company with the fastest profit growth in a single quarter. The transformation logic of high-quality dramas has been initially verified and recommended. Other targets that continue to be recommended include leading companies: Ciwen Media and Tangde Film and Television. (Source: NetEase News)

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