#Laogao E-commerce Newsletter# [May 21 E-commerce Evening News Brief]

　　#Laogao E-commerce Newsletter# [May 21 E-commerce Evening News Brief] 1. Tmall and Huishoubao launched the "old-for-new" service in the mobile digital category; 2. Qudian released its first quarter financial report: net profit of RMB 316 million; 3. The social e-commerce platform "Best Friends Mall" announced its launch, with a GMV of over 100 million in the first month; 4. JD.com opened three empowerment solutions for AR terminals, platforms, and marketing to create "expertary" shopping; 5. Daily Youxian Fresh Fresh Cake launches its own brand...

　　E-commerce newsletter

　　1. Tmall and Huishoubao launch the "old trade-in" service for mobile phone digital products

　　Tmall and Huishoubao launched the "old-for-new" service in mobile phone digital products on May 21. It is reported that with the help of Sesame Credit System, the service has created a consumption experience for users to synchronize the recycling of old machines and purchase of new machines. As the leading platform for mobile digital recycling, Huicaobao will also take advantage of the Tmall platform traffic to further expand its leading advantage in the second-hand recycling industry. Tmall and Huishoubao launch the "old trade-in" service for mobile phone digital products

　　36Kr news, Tmall and Huishoubao launched the "old trade-in" service in the mobile digital category on May 21. It is reported that with the help of Sesame Credit System, the service has created a consumption experience for users to synchronize the recycling of old machines and purchase of new machines. As the leading platform for mobile digital recycling, Huicaobao will also take advantage of the Tmall platform traffic to further expand its leading advantage in the second-hand recycling industry. (36Kr)

　　2. Qudian released its first quarter financial report: net profit of RMB 316 million

　　Qudian released its first quarter financial report for 2018 this afternoon. Qudian's total revenue in the first quarter was RMB 1.717 billion (approximately US$274 million), an increase of 105.6% year-on-year; net profit was RMB 316 million (approximately US$50.35 million).

　　In the first quarter of 2018, Qudian Group's total revenue was 1.717 billion yuan (US$274 million), an increase of 105.6% compared with the same period last year. The number of registered users increased from 62.42 million at the end of 2017 to 65.3 million, of which the number of credit users increased from 26.2 million to 27.5 million. (NetEase Technology)

　　3. The social e-commerce platform "Best Friends Mall" announced its launch, with a GMV of over 100 million in the first month

　　Recently, the "Best Friend Mall" who is positioned as a social e-commerce company in women announced that it had more than one million registered users and more than one million GMV in the first month of its launch. According to official information, "Best Friend Mall" said that he is a new social e-commerce platform that saves money by yourself and shares money. He uses social tool WeChat to use the sharing model and adopts the S2B2C business model to explore the women's consumer market. At the same time, the platform said that it will directly convert the profits generated by all members into sales commissions and dividends to members in the "membership system + light entrepreneurship" model. TechWeb)

　　4. JD.com opens three empowerment solutions for AR terminal, platform and marketing to create "expert" shopping

　　Dr. Li Kefeng, Chairman of the JD.com Technical Committee, today announced the latest strategic plan for JD.com's AR layout at the release of "Smart Enjoy Borderless" - JD.com's "Tiangong" Plan 3.0 and AR Borderless Innovation Alliance. It will open up a full set of empowerment systems such as technology, products, platforms, data, services, marketing, and ecology to provide retail industry partners with three empowerment solutions, terminal, platform, and marketing, to help partners quickly integrate online and offline shopping scenarios and improve user consumption experience. (36Kr)

　　5. Daily Youxian Fresh Food Fast Consumer Cake launches its own brand

　　Recently, products with the words "Daily Good Products" are being sold in the Japanese category of Daily Youxian. The product details page shows that "Daily Good Products" is the private brand of Daily Youxian. At present, the "Daily Good Products" mainly focus on daily necessities, and the products are only paper-pumping, wet wipes, dishwashing detergent, sealed bags, garbage bags and "Internet celebrity" Xinjiang long-length cotton towels. After the consumer places an order, the products of his own brand will be packaged and delivered together with fresh products. (Source: TechWeb)

　　6. Seven koalas confirmed to close unmanned shelves

　　"Yesterday, seven koalas were exposed to have all shelves and refrigerators in Beijing were removed. Pencil Road received news that it was not the seven koalas BD personnel who came to withdraw the cabinet, but their outsourcing fleet. The man began to dismantle the shelves and move the refrigerators in two places, leaving behind the expired coffee, and said, "The company has been closed and will not do it, and 90% of them have been laid off." "Seven koalas" was once a star player in the unmanned shelves industry. It was established in February 2017. The two founders Wen Chaohui and Shan Changjiang both came home for dinner. The angel round investor was Jingwei Venture Capital. After the announcement was made in September last year, it could only be 50 million yuan in Series A financing, led by Zhiyi Capital and followed by Jingwei Venture Capital. This is also the last round of financing it announced to the public. Since then, there have been news of layoffs and withdrawals. (Source: Pencil Road)

　　7. The WeChat version of "Taobaoke" function is here

　　WeChat has begun to invite a group of public accounts to participate in the functional testing of commission rebate product (CPS) advertising plug-in. The operator of the official account inserts products for movies into the pictures and texts, and can obtain corresponding advertising share based on the actual transaction amount and commission ratio of the product. Judging from the internal test invitation sent to the official account on WeChat, it is currently only available for movies. The next batch is likely to be books, and other categories will be open in the future. (Source: WeChat team)

　　Internet news

　　8. Meituan Takeout announced that it will complete orders exceed 20 million on a daily basis

　　Meituan Takeout announced that the platform has completed more than 20 million orders per day. Meituan said that in addition to the new driving force for the overall rise of the online takeaway industry, it is more important to benefit from Meituan Takeaway's advantages in traffic, technology, etc. Through multi-enterprise collaboration and core technology empowerment, Meituan Takeaway has continuously improved delivery efficiency and optimized service experience.

　　Meituan said that Meituan’s daily order volume exceeds 20 million cannot be separated from the support of key technologies. In order to provide consumers with a better service experience, Meituan Takeaway comprehensively uses big data, artificial intelligence and machine learning technology, and through the “super brain” of takeaway delivery, the “O2O real-time logistics and delivery intelligent dispatching system”, creatively uses multiple algorithms to deal with different delivery scenarios, shortening the average delivery time to an average of 28 minutes. (NetEase Technology)

　　Cross-border e-commerce

　　9. CCTV exposed the stolen cross-border e-commerce quota

　　According to a survey by CCTV News, many cross-border e-commerce users' credit limits have been stolen. Some people pretend to be cross-border e-commerce users and buy things from abroad in large quantities and steal identity information for consumption. Behind this is a black industrial chain.

　　A person involved told CCTV that he did not have any cross-border consumption this year, but his quota has been used up by 1,084 yuan. The parties also showed the cross-border e-commerce consumption records of the General Administration of Customs, which have occurred since last year. Of the more than 40 purchases in 2017, only 5 were made by the parties themselves, and the remaining 40 purchases worth 18,500 yuan were all out of thin air. (Yibang Power)

　　10. NetEase released Q1 financial report NetEase Koala's overseas shopping business increased by 101% year-on-year

　　On May 17, NetEase released its 2018 Q1 financial report. NetEase's cross-border e-commerce platform, NetEase Kaola Haigou, performed strongly. According to the financial report, NetEase's e-commerce business's net revenue in Q1 2018 was RMB 3.732 billion (US$595 million), an increase of 101.0% year-on-year.

　　At the same time, NetEase Kaola Haigou has also been recognized by iMedia Consulting, a third-party authoritative analysis agency. In early May, iMedia Consulting authoritatively released the "2018Q1 China Cross-border E-commerce Quarterly Monitoring Report". The report shows that NetEase Koala Haigou ranks among the top market share of cross-border e-commerce platforms in Q1 2018. Its market share increased from 21.6% in 2016 to 26% in Q1 2018. (Legal Evening News)

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