What aspects need to be checked for store diagnosis_Shop operation

　　I believe that many friends are very confused when building stores. They don’t know how to solve the problem when diagnosing the store, or they don’t know where to solve it, which often leads to their inability to find the problem and fall into misunderstandings. So today we will start to make a diagnostic plan based on the positioning of the store, the visual of the store and the marketing of the store.

　　1. Store positioning

　　First of all, we need to position our own store. You can analyze the gender, age, price, occupational proportion, regional distribution, behavioral interests and hobbies of the purchasers of our store. These can be seen in the business consultant. I won’t talk about how to read them here. After we analyze these, we will know what kind of consumer group our store needs, and then compare whether our store style, products, and price ranges according to the results of the population analysis. It is a very simple idea. If our store people are facing middle-aged and elderly women’s clothing, the styles of our young people will definitely not match.

　　Of course this is just a situation, but if we find that our store positioning is relatively diverse, that is, our store not only sells middle-aged and elderly people, but also young people, then this is definitely not possible. We must have an accurate positioning of our store, because when we build a store, the most direct thing is to accurately recommend our baby to as many accurate customers as possible, so that accurate customers can match our store that just meets its requirements as much as possible when searching, so that our conversion will be higher. If our style is messy, it means that we are not accurate in the style of our stores. Since it is not accurate, how can we match accurate people? We cannot meet the needs of everyone. What we need to do is to meet some precise groups, that is, the main groups our shop has to face.

　　2. Visual analysis

　　Building an online store is not like building a physical store. You can personally feel what your baby looks like when building a physical store, but online stores are not good. We only rely on our vision, and this is also our most important point. If our visual effect is not good, first of all, the buyer will not click in when he sees it. If he cannot click in, we will have no story. Just like my title, if it is not attractive, no one will click, but attracting people is not an exaggeration.

　　First of all, visual analysis should be done by analyzing our store crowds, and then combining our crowds to make visuals. If the girlish style is the girlish style, the funny style is the funny style, and the technological sense is the technological sense. In other words, if our store makes things for little girls, the store decoration pictures should be cute. If we are mainly facing a technology home, then our sense of technology must be strong.

　　The most mainstream online stores today is small and beautiful. How can they be small and beautiful? Positioning an accurate direction with an accurate style. Although the precise crowd makes the crowd we face smaller, we can better grasp this group of people. If we do not have a unified style and de-homogeneity is still very powerful, we cannot attract customers' attention at once and cannot focus on attracting people suitable for the store. However, if our store style is successful, we can attract people who are consistent with the store from a visual experience and leave a deep impression on consumers. Don’t think this is very far away. If you have cared about those big stores, you will find that their stores are very visually consistent.

　　Take mobile phone cases as an example. We also have such students. The main ones in their shops are young women. The style of mobile phone cases is very cute. For such shops, they need to specifically target young women to visualize. First of all, the main mobile phone style must be in line with the trend, and the visual of the shop must be in line with the little girls. Then the price should not be too expensive, and the gifts should also be exquisite and cute, not too retarded.

　　Let’s talk about the details page. For a store with accurate positioning, its details page must contain product information, discount information, model information, product pictures, detailed pictures, scene pictures, brand introductions, and service instructions. Do every detail well, because people are emotional, I happen to need this thing, and you happen to provide this thing, and I like it very much, then I will remember you and will collect and purchase you.

　　III. Promotional Analysis

　　Promotion is a marketing method that makes our babies stand out in comparison with many babies, but many people confuse the reserve price and promotion. Promotion has content and needs to be formed by meeting certain conditions to be the real promotion. In other words, we want to give the buyer a reason to buy, and then give us our promotion when he purchases again to promote the transaction. For example, in this 3.8 Queen's Day event, we can use Queen's Day events to promote it. Whether it is a discount or gift, we have a reason to do this promotion.

　　Let’s talk about some of our promotional methods, the very popular 9.9 free shipping, which many people will do. As long as the product can hold on, it’s enough. But now consumers are becoming more and more rational and will not buy it just because you are cheap. To be honest, there is no shortage of that little money. So how do we do marketing? That is what we said above, you must meet certain conditions before you can enjoy the discount. For example, if you have 1 yuan for the second item, you can enjoy the discount if you have reached the second item or two items. We must think from the direction of our customers, which group of people corresponds to what interests, economic type corresponds to economic type interests, literary type corresponds to literary type interests, and cute type corresponds to cute type interests. If your profit point just hits the buyer's pain point, then congratulations.

　　Next is content marketing. Many people don’t understand what it means. This is the general trend of Taobao. Taobao is no longer just used for shopping. Taobao groups, Taobao live broadcasts, and Taobao community are all declaring to everyone that it will welcome everyone with a comprehensive development in the future. So our content marketing is very important. How to do it? A store may have our store stories, our product stories, or our store manager stories. What we have to do is not only sell things, but also make friends. At this time, our Weitao will have a useful function, which will make us interact with our buyers and friends. You can build a building, share the spirit of the store, share your life, etc. Even in the early stages of the store, you cannot forget this.

　　OK, this is a diagnostic method I have summarized from these three aspects. Only when these are diagnosed can our store develop steadily. It is hard to wait until the store starts to get started with these headaches, right?