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Pinduoduo experience sharing: How can a new store be promoted to the sky in one go

2018-05-16

  Many people know that Pinduoduo is a shopping platform that focuses on group buying. This platform has grown stronger and stronger in two years. With the financing of 3 billion US dollars, it has entered the fast lane of e-commerce! Pinduoduo can buy a group, whether it is users, friends, family, neighbors, strangers, etc., which is also a relatively new shopping model. The main reason is that the group buying model is more expensive, so more customers are willing to come here to buy. Because Pinduoduo has a large number of customers, there will be no fewer merchants, and many novices are willing to join the Pinduoduo platform to open stores.

  There are many merchants opening stores in Pinduoduo, and there will inevitably be success or failure. I have also achieved good results shortly after opening the store, but there are countless examples of failure and success around me. Combining the experience of running a store around you, today I share some lessons from the past and hope to provide some help to you.

  First, after the Pinduoduo store is completed, the basic information is improved, and the purchase is required. Before ordering a store, you must clarify the store and product positioning and do not imitate others. The styles on it must conform to the current season, trend and store positioning, and the products must be comparable in the same type of products and have good quality workmanship.

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  The styles on Pinduoduo store should not be too expensive, after all, the main focus of Pinduoduo platform is to buy better things at a lower price. However, the price should not be too low. Products with too low prices are of no guarantee of quality, so you should look for products with high cost performance.

  There is also the source of product supplies. The supply volume must be guaranteed first and inventory must be registered. If inventory registration is not done well, the goods will be out of stock and the supplier will not be able to provide the supply. If the product cannot be shipped, it will cause false shipment and delayed shipment, which will easily result in platform penalties.

  When you place a store, don’t say everything you need to do, and ensure that you have cyclical new products. It’s good to have 3 to 5 models at the beginning of launching the new product, which can also ensure that you can maintain it better.

  After the new release is completed, the next step is to attract traffic. Because it is a new product, many activities cannot be registered, but you can still register for new product recommendation activities, and the threshold is very low. Next, the store should optimize the store decoration, homepage carousel, customer service response rate, etc., so as to ensure that customers will have the desire to make a deal after entering the store. In fact, don’t think about making a profit in the early stage of opening a store. You must accumulate sales and weights in the early stage, so that you can better show your ranking and weights in the later stage.

  我们在开店之后做好这些工作之后,我们的店铺一定会有显著的销量提升,所以每一个细节我们都不能忽视!如果你还有拼多多店铺运营方面的疑问,可以点击我们的在线咨询或者留言给我们,我们会第一时间给你解答你的疑问!


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