#Laogao E-commerce Newsletter# [February 22 E-commerce Morning News]

Morning news: Douyin e-commerce releases the "Tiktok 38 Queen's Day" rule to avoid pitfalls; in 2022, Pinduoduo will cultivate 10 new national trend brands with 10 billion yuan; Douyin open platform upgrades offline service providers to transfer to system service providers; Shopee Vietnam Station monthly visits increased by nearly 89 million times by 30% year-on-year; cross-border seller Zebao was blocked from 367 Amazon sites, and frozen funds of 32.2492 million yuan...

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E-commerce newsletter

1. Douyin e-commerce releases the "Douyin 38 Queen's Day" rules to avoid pitfalls

According to the news on February 21, in order to ensure the smooth and smooth progress of the "TikTok 38 Queen's Day" event, the governance side of the Douyin platform sorted out some common violations in the business into a "rule avoidance book". It is understood that the registration time for this Queen's Day event is from February 8, 2022 to March 8, 2022, and the event time is from February 26, 2022 to March 8, 2022. Participants are all qualified store merchants, experts, and cross-border merchants. The Good Welfare Live Room has the opportunity to obtain traffic resource support and product subsidies and the main venue of the "Tik Tok 38 Queen's Day" event. (E-commerce News)

2. In 2022, Pinduoduo will cultivate 10 new national trend brands with 10 billion yuan

According to reports on February 22, it is reported that recently, Pinduoduo held a series of activities of "2022 Duoduo New National Trend" and jointly launched a full-link live broadcast event with the domestic beauty brand Perchoy. Live broadcast data shows that a total of 2.3 million netizens entered the live broadcast room and checked in to Perroy's R&D center and production factory. During the live broadcast session, Perchoa's R&D experts led netizens to visit Perchoa's R&D Innovation Center through live broadcast cameras. (E-commerce News)

3. JD Clothing Releases Quality Standards for Spine Protection School Bags

The quality standards for spine-protecting schoolbags are jointly drafted by JD.com, an international authoritative testing agency, and a number of top schoolbag companies. For schoolbags used by children of different height ranges, refined data standards are compared from the dimensions of volume related to the height, weight, thickness, width, etc., and the rationality of the interior space, back ergonomics, and safety structure design of the back. Considering the 12 indicators that affect the human feeling and health of the schoolbag when using the schoolbag, comprehensive, scientific and strict quality judgment and guarantee standards are formulated. (E-commerce News)

4. Douyin open platform upgrade offline service providers apply for migration to system service providers

According to February 21, Douyin recently issued a notice on the application for offline service providers on Douyin’s open platform and the transfer of related capabilities. Users can develop third-party applications to serve Douyin creators and merchants through the system service provider, and provide them with more services. If you have any questions, you can provide feedback on the right side of the open platform page - "Help Center" - "Contact Customer Service". (E-commerce News)

Internet news

5. WeChat Video Account releases paid live broadcast function rules

According to the news on February 21, according to the "Baizhun" news, WeChat Video Account recently released a paid live broadcast function introduction. After users enter the live broadcast room, they can watch the 3-minute competition for free. After the free viewing permission is over, you need to pay a certain amount of WeChat beans to continue watching. According to the rules, the price range of paid live broadcast rooms is 1-9999 WeChat beans, that is, 0.1-999 yuan. The recharge rule is: Android users exchange 1 yuan for 10 WeChat beans, and Apple users exchange 1 yuan for 7 WeChat beans. The rules show that the paid live broadcast capability will be open to all video account certified authors. Currently, video account certification is divided into three categories: interest certification, professional certification and corporate organization certification. (E-commerce News)

6. Jiangsu Suzhou requires e-commerce platforms to suspend the sale of "four categories" drugs to Suzhou

February 21st news, today, Suzhou, Jiangsu held the eighth press conference on this round of epidemic prevention and control. At the meeting, the Suzhou Municipal Market Supervision and Administration Bureau announced that for four types of drugs such as antipyretic, cough relieving, antiviral, and antibiotics, the regulatory authorities strictly implement the requirements of "full suspension of sales online and offline", and promptly establish and publish the "four categories" drug catalog. Starting from February 14, nearly 5,000 retail pharmacies and self-service drug sales machines in the city have completely suspended the sales of "four categories" of drugs. (E-commerce News)

Cross-border information

7. Youpin Haigou releases the 38 Queen's Day "Youpin Sharing Home" event

February 21st news, today, Alibaba's cross-border e-commerce private domain operation service platform Youpin Haigou released the 38 Queen's Day "Youpin Sharing Home" event. The rules show that the event time is from 10:00 on February 21st to 10:00 on February 26th. During the event, points will be collected based on the sales of goods. For every 1 yuan sold, ordinary goods will be collected by 1 point; for every 1 yuan sold by core goods, 3 points will be collected. Shared owners’ sales points can receive a reward if they meet the specified threshold and ranking, with a maximum reward of 2,000 yuan. According to the rules, sales do not include returned goods; cash rewards will be distributed with the income on April 20; at the same time, Alibaba employees share the company only enjoy commissions and do not participate in the rewards. (E-commerce News)

8. Shopee Vietnam Station monthly visits increased by 30% year-on-year

According to data released by iPrice, the average monthly visits of Shopee Vietnam Station in the fourth quarter of 2021 were close to 89 million, an increase of about 14% compared with the third quarter and an increase of about 30% year-on-year. At the same time, Shopee is also the number one e-commerce website on Android and iOS mobile platforms. Data shows that Lazada and Tiki's average monthly visits in the fourth quarter of 2021 were almost unchanged compared with the previous quarter, with visits of 20.63 million and 17.87 million respectively. Compared with the same period last year, the visits of these two e-commerce websites showed negative growth, at -1% and -20%, respectively. (E-commerce News)

9. In 2021, Amazon Australia's annual sales volume increased by 57%

According to foreign media reports, in just four years, Amazon has dominated the Australian e-commerce market, leading competitors such as Catch and Kogan.  

Data shows that Amazon's sales in Australia reached AUD 1.75 billion (nearly US$1.3 billion) in 2021, and sales at Australian sites reached USD 883 million, a huge increase compared with USD 517 million in 2020. Amazon Australia's product sales surged 57% in 2021.  

Amazon Prime membership has also become a major source of revenue for Amazon in Australia. Last year, Amazon Prime membership fee revenue reached $155 million. In its infancy in 2019, the service made only $35.4 million.  

In addition, revenue from other affiliates reached $471 million, up from $371 million last year, including royalties purchased by Australian consumers through international branches of Amazon stores. Meanwhile, Amazon's advertising revenue in 2021 was $63.5 million, tripling in just one year. (E-commerce News)

10. Cross-border seller Zebao was blocked from 367 Amazon sites and frozen funds of 32.2492 million yuan

According to February 21, Zebao's parent company Xinghui Co., Ltd. recently issued the "Announcement on Reply to the Letter of Concern on the Shenzhen Stock Exchange." The announcement shows that as of the end of 2021, the total number of sites that Zebao Technology suspended sales by Amazon platform for suspected violation of platform policies was 367, an increase of 37 from the number of frozen sites disclosed by the company last time. The operating income of the blocked sites in 2021 accounts for about 72.52% of Zebao Technology's operating income on the Amazon platform in 2021. As of the end of 2021, the balance of frozen funds of the above sites was equivalent to approximately RMB 32.2492 million. (E-commerce News)