The three most effective ways to improve customer re-purchase rate

　　Many companies understand that repeat customers can bring them much more profits than new customers, but many companies have not done a good job in promoting repeated purchases from customers and often ignore some details. Because repeated purchases from customers not only bring you profits, but also bring high-quality traffic to your store! Below we share 3 tips that can improve customers' repetitive purchase rates.

　　1. Physical reminder

　　Make some special marks on the product so that customers will be impressed by your brand at the first glance when they get the product. This mark does not require exquisite design or is very expensive. You can learn from the Ink Technologies method in the picture above and put a prominent label on the outer packaging of the product, and state the company's phone number and website address on the label. This way, when users want to purchase again, they can directly refer to the above information. In addition, you can give customers some practical things, such as magnet decorative stickers with brand logos, pens, mouse pads, keychains, etc. These gifts can bring unexpected surprises to your customers and deepen their first impression of the brand.

　　2. Digital reminder

　　Although sending follow-up emails is indeed helpful to promote repeated purchases by buyers, it also has its shortcomings. First, customers who are reluctant to receive marketing emails will usually reject such emails; second, even if your email is themed on new messages and contains some practical content, buyers may not have any interest in reading. After all, although customers will buy your product, it does not mean that they will always want to know about the product. Compared to marketing emails, reward or discount gift emails are more effective. Customers will think this is beneficial to them and your marketing intentions will be relatively weakened. Many companies require buyers to sign up to get their rewards when executing a reward program, but you can also simply email customers and inform them of their rewards or points and explain how this reward mechanism works to alleviate customer resistance. For products such as cosmetics and nutritional supplements, you can provide customers with subscription services or "mysterious boxes" to encourage customers to purchase for a long time. For example, Allure Magazine offers users a discounted beauty product set every month.

　　3. Brand reminder

　　In addition to providing customers with prizes, discounts, points, and emails, there are strategies to increase your customer loyalty. For example, the products of outdoor sports brand LLBean, such as tents and cotton jackets, are relatively durable. Based on this product characteristics, LLBean provides customers with long-term trade-in services, bringing many repeat customers to its brand. Unlike other brands, Patagonia does not always encourage customers to buy new clothes. Instead, it adheres to its environmentally friendly concept and provides customers with clothing renovation, discount transactions, recycling and other services to gain customers' guest loyalty. Your brand values, policies and sense of responsibility can help you get more repeat purchases. With the strategy in place, you need to pay attention to giving yourself a unique company or brand name. If customers can't remember your brand name, why not repeat purchases?

　　The above briefly introduces 3 optimizations and adjustments that customers need to make for second or multiple purchases. Only when we do all the details well can we gain more trust from customers and make customers willing to buy our products. Therefore, in store operations, we must constantly summarize and adjust, so that the store will develop better!