Many people will say that the concept of e-commerce operation is very big and don’t know how to do e-commerce, it is difficult to do e-commerce! In fact, e-commerce operations are like giving you a big bowl of rice and not giving you chopsticks, so you don’t know how to eat! E-commerce operation is the most critical step for companies to do e-commerce. If you don’t understand operation, you will take many detours and fall into many e-commerce pits. If you want to avoid detours and do a good job in e-commerce quickly, you must know these factors of e-commerce operation.
1. The first core of operation is conversion rate.
The methods to improve conversion rate are: 1) Improve the attractiveness of the product, which can be considered from the aspects of product pricing, page description, gifts, added value, etc.; 2) Improve the aesthetics of the page; 3) Improve the sales of the product, and do not show products with 0 sales; 4) Improve the quantity and quality of positive reviews and reduce medium and bad reviews; 5) Attract precise traffic; 6) Interact more with customers; 7) Improve customer service chat skills.
2. There is a little trick to help customers develop the habit of visiting the store:
A fixed day of the week is the membership day, and a certain baby buys X and gets X on that day. The benefits of doing this are: 1) Let loyal customers develop the habit of visiting stores frequently; 2) It can easily create hot products and drive traffic throughout the store; 3) deal with unsold products or clear inventory.
3. The more accurate the traffic the store attracts, the better.
The methods that can make traffic more accurate are: 1) Determine the store and product positioning, and focus on promoting precise potential customers. For example, you are selling high-end products, and promote them to people with high consumption levels when promoting them as much as possible. 2) Analyze the traffic map of the business consultant to find out which traffic sources have high conversion rates, and increase traffic with high conversion rates while reducing traffic with low conversion rates.
4. The closer the operation rhythm, store activities and promotion, the better.
For example: first, test a baby with a relatively high click-through rate and conversion rate through old customers or diamond displays; then generate some basic sales and high-quality evaluations through order brushing; then promote old customers, and participate in activities such as Juhuasuan, Tiantian Special Prices, Taobao Shopping and other activities as sales increase, and at the same time carry out paid promotion;
5. The core of improving the store’s DSR dynamic rating and praise rate is to improve customer satisfaction.
The methods to improve are: 1) Product quality is passed; 2) Shipping speed is passed; 3) Good shopping experience; 4) Customer service responses are timely and have a good attitude; 5) After-sales issues are handled properly; 6) There are many gifts or are good enough to surprise customers;
6. Pay attention to customer evaluations frequently
Because many problems can be seen from the average customer, such as product problems, logistics problems, customer service problems, etc. Making reasonable adjustments to these issues can improve customer satisfaction.
The above six points are about the six important factors in e-commerce operations. In fact, e-commerce operations are not as difficult as imagined. As long as we look at them more and try them more, we can finally find a way out in e-commerce operations!
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