How to do a good job in e-commerce refinement operations?

　　We must first think about what is refined operation?

　　Refined operation is to combine market, channel, and user behavior data analysis to carry out targeted operational activities for users to achieve the operational purpose (this operational purpose can be retention, higher conversion, or even attract more users to eat at your restaurant).

　　To put it simply, from the perspective of traffic, it is to maximize the value of traffic, and from the perspective of users, it is to look at people to serve. Targeted recommended event operations.

　　How to refine e-commerce operations?

　　1. Flow refinement

　　Accuracy of keywords: Starting from the keywords of the title, combined with the attributes of the product, make keywords with the highest accuracy and best conversion. The same is true for the keywords that drive traffic through the express train, starting from the perspective of high conversion of precise words.

　　Main picture: The activities, selling points of the main picture, the most real, direct and unambiguous products. While increasing the number of clicks, it does not exaggerate, it is accurate and differentiated.

　　2. Refinement of transformation

　　Details: High conversion of details, fully tap product selling points, and deepen the copywriting expression of products.

　　Event: E-commerce is the platform with the most activities, and it is filled with products of the event every day. But not every user likes activities. Therefore, the push of the activity should be based on the data to the appropriate user.

　　3. User operation: Content operation and activity operation are both means, and the purpose is to improve the ultimate goal of user operation. They are all about retention, promotion and increase the number of active users. The user operation of e-commerce is the same as the Internet. Our goal is to tag our users and push their own content according to each user.

　　4. Data analysis:

　　Data analysis is the most important part of e-commerce. Data records and registrations are required every day, week and month. This is the basis of refined operations. Everything is based on the source of data and the conversion of data, which dataizes users.

　　Refine, increase traffic value, and do a good job in product conversion.