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What are the methods for shops to modify their baby without depreciating their rights

2018-04-28

  In fact, most shop treasures can be modified and will not affect the weight. Otherwise, Taobao will not give us a modification entrance. However, the title, main picture, price, and no reduction of power is required to achieve it. If you follow it carefully, you will generally not reduce power, as follows:

  1. The price of the price cannot be moved. The traffic of the price of the price is very likely to decline. Use discount tools to change the actual selling price. However, some people use discount tools to reduce the traffic. Then you have to consider whether the price has affected the conversion rate and whether it is no longer the original price range, thus changing your conversion population.

  ⑴: We can look at the price range. If we want to obtain the maximum traffic, we must be within the interval between 184-415. The traffic at this price should account for 50% of the market traffic. The traffic of the other two accounts for a small proportion. When pricing and changing prices, we remember to consider it here and do not blindly price!

  ⑵: If the price change is very small, which is a normal acceptable price range, then the impact on traffic will be smaller than the price!

  2. It is best not to move the baby attributes, as they will be considered to be changing the baby. Of course, it is okay to change the attributes that are not very important. It is best not to change them for Taobao novices;

  3. The title can be moved, but when modifying the title

  First, don't change the core keywords

  Second, the big words that are being attracted cannot be changed

  Third, replace keywords with low title traffic

  Fourth, do not replace more than 3 keyword groups each time

  Fifth, it is recommended to change the title within 3 times a week. Frequent changes to the traffic will be unstable!

  4. The main picture can be moved

  ⑴: If the click rate of the first image you replace is higher than the original one, it will increase your search weight, otherwise it will definitely decrease. Therefore, you must first use the direct train to measure the click rate of the image. If it is good, first put the image you want to replace in the second picture, and then put it in the first picture after 24 hours; (Original author of this article: Brother 6, please keep it when reprinting)

  ⑵: Do not modify the main picture too much. Generally, there is no problem when modifying within 30%. If it is higher than 30%, it will be determined that the baby will be replaced.

  5. The details page can be moved, but large modifications will affect the conversion rate. So if you think the conversion rate of the new details page is good, and then replace a few pictures in each time period in time period, it is recommended to replace them from bottom to top!


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