2017 Tmall Double 11 Xiaoyaozi: Not only a height of China, but also a height of the world

　　Host: Our total GMV of the 2017 Tmall Double 11 Carnival exceeded 168.2 billion yuan. For such a number that we like but are very calm, please invite Mr. Zhang Yong, CEO of Alibaba Group, to come to the stage to summarize this year's 2017 Double 11, please invite Xiaoyaozi.

　　Xiaoyaozi: Hello everyone, dear partners, friends, and especially colleagues from the media industry, we have been with us for a full 24 hours in this media hall. Just now, we all witnessed another new historical record on Double 11. I think this is not only a height of China, but also a height of the world.

　　I just summarized a lot of hot Double 11 situations and briefly gave you a summary on the spot. This year's Double 11 has experienced several thrilling moments in the past 24 hours.

　　From the peak of the opening, I think we once again, Alibaba's entire technical team has established a new height through our continuous technological innovation in the real scenario of Double 11, so that our entire opening transaction peak can be firmly supported by consumers' active purchases in solid commercial infrastructure. Many friends and reporters at the scene have a common feeling at the beginning. Our entire transaction and payment. Although there was a huge crowd at the time, our system was very stable and our entire user experience, I said it was as smooth as silk. This is a new achievement that we are very proud of. We created new transaction creation, 325,000 transactions per second, and our payment reached 256,000 transactions per second. Such a new record of successful payment. I believe it is not only a record in China, but also a new record in the world.

　　Behind this, in this 24 hours, we have gone through very beautiful moments. By the end of this evening, we actually ushered in two very high peaks. In the last hour, everyone saw that consumers' enthusiasm remains unabated. Of course, I think this has something to do with today's weekend. I told some reporters that for the first time in recent years, we held Double 11 on Saturday, today, when we were completely in the wireless era, we fully experienced the changes in consumers' living conditions on this day, especially at such a late night today, around 24 o'clock, so many of our consumers can still meet their final consumption needs through wireless. We saw a very good peak before the end, which made our final number stay at a new record of 168.2 billion.

　　Behind this, we are also very happy to share with you our entire order corresponding to this 168.2 billion yuan. At 24:00 on November 11, the 2017 Tmall Double 11 Global Carnival full-day logistics orders were 812 million yuan.

　　We can see that the entire consumption value is constantly increasing, and users have a huge demand for quality consumption, quality consumption, and consumption upgrading. This is what we can see very clearly today. At the same time, today I think it is not only a festival for consumers, but also a big tour of all our merchants, China and even the world's business forces. I call it the Olympics of business.

　　During this day, many business friends also set new records. As of 11:30 pm, more than 150 merchants sold over 100 million. I remember that for a few years, we all said that a certain brand sold over 100 million. Today, we can no longer list such names one by one, because there are too many. This year, there are 167 merchants sold over 100 million.

　　Among them, 17 companies sold over 500 million yuan, and 6 companies sold over 1 billion yuan. It is an amazing achievement to reach such a height in one day, and it also reflects that the entire company has moved towards a new historical stage from being exposed to the Internet to finally embracing the Internet, and today, the comprehensive integration with the Internet.

　　I think Double 11 today is also the best reward for these successful merchants who embrace and integrate the Internet.

　　Behind the various bright numbers we see, this year's Double 11 reflects the overall trend of consumption upgrading, and also reflects a great cooperation among the whole society. We call it the resonance of the whole society's business. This resonance comes from online and offline, from domestic and overseas. Today is Double 11, especially today on Saturday. I just asked the reporter on the spot. Today, many people have the opportunity to go to some commercial facilities in Shanghai. This year, we are in Shanghai and eleven major cities across the country, and have worked closely with many of our offline business districts and offline ground stores with many of our merchants. Throughout Double 11, we and more than 1 million stores have helped them undergo digital transformation.

　　Through cooperation with such offline stores, we have given them the wings of the Internet and the wings of big data. In the whole process today, we have seen that the offline business districts we cooperate with have radiated to more than 100 million people, and more than 50 million consumers have participated in various Double 11 interactions through our mobile phones, and have obtained various Double 11 benefits, resulting in long queues in many offline stores and offline business districts.

　　The offline market is very popular today, and the weather is good. Today, the weather is also good in many places across the country. It is not cold in November. We used to do Double 11, saying that the weather is very important, clothing sales, among which cotton and clothing sales are positively related to the weather. However, with the interaction between online and offline on Double 11, online and offline, after the full integration of online and offline, so many of us consumers can always be online no matter where they are. At the same time, no matter whether they are shopping online or in a shopping mall, in a business district, they are also in a digital environment. This is what we have seen today to complete such an online and offline business resonance.

　　On the other hand, this year's Double 11 is also another time when we further promote the resonance of domestic and overseas commercial forces. Behind this year's Double 11 , we are from the power of global brands, and they contributed by them. Chinese consumers will enjoy the best products and services in the world without going abroad today through the Internet. At the same time, we have further expanded this year, which is to drive Chinese manufacturing, Chinese creation, Chinese brands, and go to the world through the Internet. This year, we also launched the "China's Top 100 Domestic Brands to Go Over" plan for the first time during Double 11, and received enthusiastic feedback from all merchants and friends. It can be said that everyone is very enthusiastic now, and the number of registrations is far more than 100. Everyone says I must go first. I need such an opportunity to enter a new market through a brand new way.

　　This opened a curtain on Double 11. We will continue to move towards this aspect after Double 11, which can help more Chinese companies and more brands to go to the global market. In the past, China was very famous for its Made in China, but today I think we will move from Made in China to Creation in China, towards a Chinese brand with truly national connotation, and help them go to the whole world.

　　On the other hand, in our overseas consumer group, Double 11 is increasingly recognized and loved by everyone. Now there are many fans and overseas consumers who are enthusiastic about participating in Double 11. Although we have come to an end in China, our AE overseas website is still in the process of Double 11, because their time is from 4 pm to 4 pm tomorrow, 24 hours.

　　We hope that with the continuous progress and development of Double 11, more and more of us can attract global consumers and participate in this festival together.

　　I have been talking about my recent thoughts these two days. In fact, Eastern civilization has nurtured many Eastern festivals. The most typical Spring Festival in China. We have festivals represented by the Spring Festival. The West has a series of Western festivals bred by Western civilization and Western religions. The most famous is Christmas. But I think Double 11, a festival created the day after tomorrow, actually represents consumers around the world. During this festival, no distinction between national boundaries, skin color, or religion, each of us is a consumer, and every business we make full contributions to consumers. In this way, global consumers and global business forces share a Double 11, and jointly experience unprecedented resonance in this Double 11. This is a very beautiful reality, and it will become more and more popular and more extensive.

　　During this year's Double 11 process, we have also seen many new trends. One of the very important trends is a form of interaction represented by entertainment. It is widely combined with the entire traditional understanding of business and e-commerce. During this year's Double 11 process, through platforms such as Taobao and Tmall, through various means of live broadcasts and short videos, we have obtained a total of more than 34 billion views. Among them, there were more than 330,000 live broadcasts, with a total viewer exceeding 3 billion, which is a very new trend.

　　It turns out that the e-commerce we are talking about is actually more about displaying offline physical store products online, from physical shelves to online shelves, the new generation of consumers has a fundamental difference in ways to obtain consumer information. An internet celebrity or expert may have a huge appeal, can bring their own fans and so-called traffic, and can create a very large business result.

　　In this process, Alibaba has been committed to the fact that we can better combine entertainment, community and interaction with our e-commerce in the past two years. We have also obtained perfect practice in today's Double 11 scenarios. Through this form, we can open up a completely innovative user experience and business operation model of online e-commerce.

　　Throughout this year's Double 11, it has come to an end. In this process, the whole society has cooperated in all aspects. Perhaps for some roles and some partners, Double 11 has ended so far, but there are still some partners that may be today and now, which means that Double 11 has just begun. For example, many of our logistics partners and many of our after-sales service partners. In fact, Double 11 has just begun for us. How can we not only have a good sales result, a good marketing result, and a good user participation result, but also give consumers the most perfect experience. This is the task we will complete together in the future.

　　This later also reflects our different division of labor, and we can finally complete such a social cooperation. Only such a social cooperation has created the results of Double 11 today with a scale of 168.2 billion.

　　Looking ahead, how to do Double 11 in the future? This year is the ninth year. What is the direction of new retail in the future? How to do Double 11? I want to say that this is actually the first year of Alibaba's new retail. We also take advantage of the Double 11 opportunity to show the results of online and offline cooperation this year to everyone, so that more consumers can participate and more partners can participate, but I think this is just the beginning.

　　Looking to the future, I would like to say that today's entire technological progress and commercial innovation complement each other. Double 11 is the best example, a commercial innovation based on technological innovation. The two have produced a perfect chemical reaction, which has made today's Double 11. Without our technological progress and our technological innovation, we would not be able to survive at the opening, our 325,000 orders per second and 250,000 payments per second peak, and we cannot prepare a lot of equipment, many servers, and many storage resources in a cost-controllable and controllable way, in order to achieve such a peak value of such a high peak.

　　It is precisely because of the fact that we can enable some technological innovations to enable our public cloud computing resources and our basic physical resources like Double 11 to be fully dispatched, integrated and controlled, so that we can support our peak with controllable costs and optimal efficiency. At the same time, because we have such a technological innovation, our various interactive methods can still make our system stand firm in the face of huge traffic and huge consumer flow. I think this technological innovation is the foundation.

　　Of course, in recent years, more and more personalized, big data, and thousands of people have been widely used in Double 11 , which has also made Double 11 more colorful and user experience more diversified.

　　Looking ahead, today's Double 11 style will definitely change, and we will definitely produce a different Double 11 form, but its premise is that we must continue to innovate in technology. Only by constantly conducting technological innovation and on this basis, the original business innovation idea will be transformed from impossible to possible, can we present a completely different Double 11 to everyone in the future.

　　Double 11 will definitely be carried out, but the methods will definitely be different. Let’s explore together and continue to challenge the future. In the future, we will all create new and different Double 11 together. Thank you everyone!

　　Host: Thank you Xiaoyaozi for bringing us wonderful interpretations. At this moment today, it has been 30 a.m. on November 12, 2017. We have worked hard for 24 hours. Our media friends have worked hard for nearly 48 hours. Once again, I would like to say thank you to all the friends who have been following Tmall 2017 Global Carnival. Thank you. Thank you. Especially thank you to all the media friends here, and thank you to all the guests sitting in the front row. Thank you.

　　This year, our wonderful day, Tmall Double 11, ended perfectly like this, thank you everyone!

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