The following are mainly for friends who already have online stores. Of course, if you are planning to open your own online store, please take a look at these tips for opening a store. Domain News has some inspiration for you.
In general, we divide it into two categories: one is charged and the other is free.
Let’s talk about the free ones first, because most of the relatives are small sellers and do not have enough funds to advertise. I followed the important procedures one by one.
1. Taobao search optimization
Users will search through searches for things. Most of the traffic for normal stores comes from Taobao searches, so you have to learn how to make your store and your products ranked first when searching for specific product keywords.
There are many principles for ranking, including the settings of baby titles, window recommendations, setting the time for baby to take off the shelves, working hard to increase baby dynamic ratings, increasing transaction volume, etc. It's all the work you promote online stores every day. It's also a job you can do but often you don't do.
2. Taobao category optimization
There are also many people who do not search through searches, but through the categories below Taobao. In order to make your product currently listed in Taobao category.
When uploading the baby in the future, be careful and after passing it, check whether the baby's attributes are correct and whether they are complete. Whether the title is related to the category. This job is also very simple and everyone can do it carefully, but many people ignore it.
3. Taobao customer promotion
Taobao customer promotion is also paid, but I put it in free because it is the baby who gives the other party a commission after the transaction is completed. There is no burden for the novice to do it. It is the thing sold, the money is to your account, and then the other party will be paid. For big Taobao stores like Handu Yishe, Taobao customer traffic accounts for about 15% of the entire store traffic.
4. Off-site promotion.
Forum promotion, QQ promotion, QQ group promotion, email promotion, friendly links, blog promotion, etc.!
These effects are generally not very obvious, but they are still useful. Newbies think they are fine to do? No, you can't finish these things, and the more you get better!
Posting on various forums, such as when you are on Kaitao.com, you can leave your store address.
By the way, don’t forget Weibo, Weibo is very popular now!
Let’s talk about paid ones next.
1. Direct train
If you want to do a good job in Taobao, you must be able to drive. If you don’t have money to drive today, you will definitely need it in the future. Moreover, don’t be afraid of the investment in the express train. If you have confidence in your products, customer service, and conversion rate, you can boldly burn the express train. Because there will be a ROI for advertising, the return on investment. If the money you earn can be greater than the money you invest, invest more. If the money you earn is equal to the money you invest, invest more. This will increase your reputation and transaction volume, which will be helpful to Taobao rankings.
2. Various activities on Taobao.
Taobao needs to make something, it depends on activities. You may not be able to participate in a Juhuasuan turnover in a quarter. Juhuasuan, gold coins, trial center, special offers every day, please apply every day. It is best to find some relationships if you have any relationships. If you don’t have any questions, you will apply frequently.
3. Diamond Booth
The advertisements on Taobao are relatively high-end and cost a lot of money. If you don’t focus on it, it’s not good for small sellers.
To sum up, Taobao ranking is the most reliable. There is also the hit products, everyone has heard of Taobao without any hits . A hit product means that a single product can be sold for more than 1,000 pieces per month. If a single product wins , the transaction volume will be large, so the ranking will be good, and a single product will drive the traffic of the entire store.
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