Natural search traffic is low, will it be because of the incorrect layout of Taobao keywords?

　　Title keywords are not unfamiliar to everyone, because Taobao keywords are the first step in optimization. How to obtain search traffic through keywords is a lesson and we need to learn it carefully. Friends who have done Taobao operations know that keywords are very important to babies. At the same time, a store needs to layout keywords well in order to attract traffic. It can be said that if the keyword layout is not done well, the store’s crowd label will be messy and the search traffic will not increase. The following editor will explain to you what the principle behind it is!

　　First: To obtain Taobao search traffic, the accuracy of crowd labels is crucial.

　　Taobao’s priority display principle is to let everyone search for their own keywords and find them as soon as possible. Didn’t you find your own treasures when you search on the first day? Understand what is the seller competition mechanism? To put it bluntly, isn’t it just to find a suitable competitor? Then what is suitable? Is it relative competition? Is there less treasures under this keyword? You can rank higher if you can rank? So, start with the fourth-level accurate long-tail word, then make the third-level accurate long-tail word, then make the second-level accurate long-tail word and finally derive the core words, and then carry out data maintenance. --Search is such a simple thing.

　　Having said so much, how do you optimize the Taobao crowd label?

　　Please see our keyword layout formula: drainage words + first-level related attributes + second-level related attributes + third-level related attributes + fourth-level related attributes + modifiers. Each attribute is a group of people, and each drainage words + attribute combination is another group of people. The scientific nature of this keyword layout method is to include product skills and is the group with the highest matching degree. Later, we will judge the core population label based on the keyword transactions and shopping intention words plus business consultants, and then use the direct train to strengthen it. This sentence is super practical information. How much you can understand depends on your understanding.

　　There are several nodes for the seven-dimensional curve burst search gameplay: for example, on the fourth day, and the day when the traffic actually explodes, there are many processing details that cannot be revealed here, which is because the processing of these nodes determines the success or failure of your baby.

　　Here I will talk about the concept of keyword population:

　　The following is my personal opinion for reference only. Taobao must combine many people through keywords, product price (actual selling price), product attributes, and product description rhetorical words, etc. - tens of thousands of possible. This kind of people is attached to the keywords. This keyword is not a simple keyword. I just mentioned the third-level accurate long-tail words, and the fourth-level accurate long-tail words even have five, six, and seven-level accurate long-tail words. The people are attached to this keyword, because the keyword has a large number of words and is described accurately - and in addition, more associative words can be derived (more words that express these products). This word contains attributes and rhetorical words, which can almost accurately indicate the needs of a group of people.

　　The keyword layout determines the people you want. In the new product period, the baby has no clear labels, so he uses the keyword layout structure I mentioned above to derive real product labels and crowd labels. A group of people will trigger an increase in search volume at a time, and the system will give you more search traffic.

　　This shows the importance of keywords to Taobao store optimization. Excellent keywords will bring greater matchingness in search, which will make the baby appear more often and increase the possibility of transactions. Therefore, making good keyword layout is an indispensable part of Taobao's operation.