【Taobao Operation】2018 Tmall counterfeit products adjustment rules for 2018 Tmall

　　Recently, Tmall platform issued a public notice, which made a rule adjustment to the dispute resolution of counterfeit goods.

　　The platform dispute handling rules are adjusted to update the rules of Chapter 3, Section 6, Article 90. Before the change, Article 90 stipulates that: if the buyer claims to be counterfeit goods, the seller has provided relevant certificates to prove the source of the goods or factory compliance, but if the certificates provided by the buyer prove that they are counterfeit goods, the transaction supports a refund.

　　After this adjustment, it is changed to: the seller sells counterfeit goods, and the buyer purchases based on the needs of daily consumption, and the transaction supports a refund.

　　In addition, the implementation details of the dispute handling of counterfeit goods have also been added, and after the change, the recognition required for daily consumption is increased: Taobao will conduct investigations from multiple dimensions such as transaction subjects, transaction information, and trading behaviors based on ordinary people's cognitive standards and daily experience, or based on probability science and big data technology, and comprehensively determine whether the buyer is a required purchase for daily consumption.

　　The adjustment will take effect on January 30.

　　The following is the original text of the announcement:

　　In order to maintain Tmall's healthy market order, Tmall plans to make adjustments to the "Taobao Platform Dispute Handling Rules".

　　The change of the rules will be announced on January 23, 2018 and will officially take effect on January 30, 2018.

　　The main changes of this time are as follows: adjust the standards for handling disputes on counterfeit goods;