Recently, a large number of LeTV members have been sold off by the black market. People familiar with the matter revealed that more than 100,000 LeTV members have flowed into the black market. "The redemption code of LeTV members was leaked, and they were resold by black industry practitioners on several platforms and QQ groups. After purchase, you can enter the redemption code on LeTV's official website to activate it, and you can obtain one month's LeTV membership." The official price of LeTV Film and Television monthly membership is 15 yuan, while the price of LeTV redemption codes on the black market was 3 yuan per unit at the beginning. "But as the number of leaks becomes larger and larger, the competition in the black market is becoming more and more fierce. At present, the wholesale price of the redemption code has been reduced to 80 cents per unit."
The reporter's investigation found that the leak of LeTV member redemption codes originated from the "Open the cover and win the gift every day" event jointly organized by Master Kong and LeTV. The promotion dates of the event are from December 1, 2016 to February 28, 2017. During the event, there are 13-digit codes on the bottle caps of the promotional products such as Master Kong green tea, iced black tea, and jasmine tea. This code can participate in the lottery on the Master Kong event interface. The prizes include LeTV TV and LeDimen Film and Television Member Experience Packages.
According to the official website information, Master Kong has a total of 150 million products in this event, with a lottery base of 150 million bottle cap codes. The total LeTV members sent by the event were 2.6 million, with a winning rate of 1.73%. The above-mentioned person familiar with the matter said: "There are countless bottle cap codes leaked, and then someone wrote software and took the bottle cap code to the lottery. At least 100,000 LeTV members' redemption codes have been drawn." The person said, "I contacted at least 4 operators, and each of them has obtained 30,000 to 40,000 LeTV members." The reporter found multiple links for selling LeTV members on the "automatic card issuance platform - Kaao.com". The redemption codes sold by such links can be redeemed for LeTV monthly members.
Of course, the code leakage not only occurs in Master Kong's beverage products, but also in the product code leakage of its "instant noodle" series of products. The number of redemption codes on the powder bag in the instant noodles package in Master Kong's instant noodles has been leaked to more than 500,000, which can be used to redeem prizes in a certain game. The reporter consulted LeTV and Master Kong on the above incidents one after another. Master Kong has not responded yet, and LeTV said it "don't want to be reported."
The above-mentioned person familiar with the matter said, "These product codes are all from Master Kong's channels, and it is not certain how Master Kong or LeTV will investigate and deal with it." The reporter found that some links selling LeTV members on Kaao.com have been deleted, but there are still links that continue to be sold.
It should be pointed out that not long ago, this kind of incident occurred in the milk brand Terensu. Terensu's "DM single prize redemption code" was stolen and illegally made more than 1.6 million yuan. The Hohhot Intermediate People's Court held a trial on December 23, 2016.
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