【E-commerce Operation】Ideological layout of new product 3-day test model breaks zero

　　Testing the model is something that every merchant needs to do in daily life, but many merchants always report that it is difficult to make the model, and it is difficult to make the basic sales through zero products. In fact, when you make good use of official tools, these are all 'peacea'.

　　What you need is a layout,

　　All you need is a plan.

　　1. New product preparation work

　　In general, new product tests are independently selected every week, or they are selected by Weitao and store fans to test the tests. Many merchants blindly launch large quantities of new products, and their products have not broken through zero or divert traffic, which has affected the sales rate of the store and the unsalable products have increased a lot.

　　1. Prepare 5-10 models

　　2. Prepare the main picture of the product and the details page pictures

　　3. Prepare product title

　　4. Prepare new product promotion plan

　　5. Prepare new product promotion posters

　　6. Prepare the main image and detailed video of the product

　　7. Prepare buyers to show resources

　　8. Prepare live broadcast promotion resources

　　9. Prepare expert promotion resources

　　2. The new product will be launched on a regular basis in 3-15 days

　　New products are on the shelves regularly, with a schedule of 3-15 working days.

　　Consumers cannot place orders and pay directly when new products are put on the shelves. You can focus on guiding the action of collecting and purchasing. Remember, only the wireless side can display the purchase portal. You can display the purchase portal of the wireless side on the wireless details page to remind consumers that the discounts and quotas on the day of listing are limited and are only limited to these few days. This will greatly increase the efficiency of collecting and purchasing. Collection and purchase and popularity increase the weight of new products are also helpful.

　　During this period, you can use the batch promotion function of the express train to drain a large amount of traffic, or you can use this traffic to measure the click rate of the main image of the product.

　　How to use batch promotion:

　　The characteristic of batch promotion is to select multiple products, use the same keywords and people, and display the main pictures of their respective products to attract traffic. During the period of timed listing, the product weight is low and batch promotion is used for drainage. At this time, the click rate of the product can be observed. If the click rate is low, it can be preliminarily judged that the click rate of the main image is low and optimization is needed.

　　If there is traffic, there is marketing. You can place the product wireless details page to promote posters:

　　Example: 1. 50% off new products

　　2. Large coupons

　　3. The second item is half price

　　4. 50% off for members

　　5. Buy one or two items

　　Consumers will be notified of the time of listing. The above discount will only be used on the day of listing and will not be given if expired. Let consumers have a sense of expectation, and this kind of marketing is needed every week or monthly to increase the activity of the store.

　　3. On the day the new product is released

　　On the day of its launch, we will guide customers who will purchase products again.

　　1. Send SMS marketing through customer operations

　　2. Targeted people through the store treasure

　　3. Membership day can be set through single product treasure

　　4. Remind again through Weitao

　　5. Remind the offer to be listed through group chat

　　6. Make new products discounts and reward guests through live broadcast

　　7. Bulk promotion of new products through the Expert Alliance

　　8. Continue to test new products through direct train

　　Summarize:

　　Are you still satisfied with the layout of the new product with a 3-day test of zero? Maybe you will say that there is no practical operation on the layout alone. Remember that layout is layout. Whether you know how to use the tools depends on how much ink you have for e-commerce.

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