【E-commerce Training】Answership questions from direct train

　　Question 1: Hello teacher, I would like to ask why the PPPC has increased a lot after the revision of the express train? Is the weight of conversion rate increased now?

　　Answer: It does have a slightly increased weight effect, which requires merchants to screen the quality of the baby and have good quality to push the baby better.

　　Question 2: What's wrong with me losing points while driving?

　　Answer: Sometimes the data dimensions do not meet the standards, and the general problem is reflected in the click-through rate. Sometimes, if you listen to n masters teach n direct train courses, it is better to listen to a practical course in earnest.

　　Question 3: Teacher, I am a typical type of frog boiled in warm water. I don’t dare to invest in the direct train every day.

　　Answer: 90% of people die from courage when driving a direct train, and I am no exception because I have mastered a lot of data and operated many products. As long as your plan is in the right direction, you will overcome your fear and your success can be verified in practice.

　　Question 4: Why did I burn more than 1,000 yuan? I bought 0 more collections this week! What's the problem

　　Answer: Stop promotion immediately, waste. The first thing we need to consider is the issue of the baby product itself. Not the problem of the direct train.

　　Question 5: My words have reached 10 points. Do you still need to do it in terms of price adjustment? I am afraid that it will be messed up as soon as I move. My daily spending of 500 has dropped to 100. Although it is less than it is, the clicks and displays have also decreased. I can't burn out the money. If the price is raised, I will return to the starting point. How should I deal with this situation?

　　Answer: The purpose of the operation is not clear enough, and it is just the beginning to improve to 10 points. The key is to get the matching ROI. When the input-output ratio can be stable to a certain extent you need, it doesn’t matter PPC, it doesn’t matter spending.

　　Question 6: Teacher, I am a newly opened Tmall. At the beginning, the weight was not very low. Normally, our products were opened in the C store, and the clicks were 1-1.5. Now it has been open for three days, and the bid is 3-4. With the premium, there are not many clicks a day. Do you still need to continue adding it?

　　Answer: There is no way to have a low weight for new cars, new stores and new plans. It requires a budget to continue to promote the time. Even if it is a Tmall store, the previous C store has laid the budget for the Taobao system because of your previous plan, and if the product is good, the weight will definitely be higher than your Tmall store.

　　Question 7: Hello teacher, my car has a full mark recently, and the bid has reached the top three. The word and traffic analysis shows that it has developed well, but why can't it burn?

　　Answer: It is possible that it cannot burn 1. The weight drops backward 2. All are accurately matched, with fewer keywords 3. The budget is low 4. The price increase is not sufficient 5. The keyword weight is not high enough 6. There are fewer places to be placed

　　Question 8: Hello teacher, is it so difficult to do non-standard products? The price is high and the click-through rate cannot be increased. How to search for nature?

　　Answer: It’s not that you drive the express train and there will be natural searches. Many people misunderstand this way. If the product itself is not good, you can input 100,000 yuan in traffic, and the daily search will not come up. The direct train just makes your baby match more accurate and label-based personalized people. It cannot solve the transformation of the baby itself. Only if the product itself has advantages and competitiveness can it continue to maintain and support traffic.