Tmall Investment: It will open store-type stores in some industries! _Golden Crown Club

　　In the past, Tmall mostly used single-brand stores to meet consumers' ideal living needs. Only under special needs will multiple categories of store-type stores be invited to join Tmall by invitation.

　　In order to adapt to market development and better meet consumer needs, some industries in Tmall have officially opened up the investment of store-type stores to the public. Regarding the issues that merchants are asking more about at present, we will set aside the key points. Merchants who are preparing to apply should come over quickly!

　　What industries accept applications for opening stores in stores?

　　The industries that open investment promotion applications are:

　　- Clothing and apparel industry: clothing, footwear, luggage, sports outdoors, clothing accessories, jewelry accessories;

　　Sincerely invite the following types of store-type stores to settle in Tmall

　　a. Designer buyer collection stores with physical stores in first- and second-tier cities across the country and have a certain influence and popularity in the national or regional markets;

　　b. Showrooms or exhibitions with certain influence and popularity in the industry;

　　c. Offline professional markets that enjoy important influence and popularity in various fields in the apparel industry;

　　-Electrical appliance industry: kitchen appliances, household appliances, personal care/health care/massage equipment, home appliances;

　　2 sincerely invite the following types of store-type stores to settle in Tmall

　　a. Offline electrical appliance professional stores with chain physical stores in third-tier and above cities across the country and have a certain influence and popularity in the national or regional markets;

　　b. Have offline experience stores and online official websites, and spanning three or more well-known electrical appliance groups in electrical appliance vertical industries;

　　-Fast-market consumer goods industry: snacks, fresh food.

　　- Pharmaceutical Center: Health care products and medicine.

　　Do three- store-type stores have requirements for the store opening entities?

　　1. The store opening company must be the trademark owner or its affiliated company of the service type (category 35) trademark, except for kitchen appliances, household appliances, personal care/health care/massage equipment, health care products and medical categories.

　　2. Some categories further clarify the scale and strength of the store opening company. For example, in the home appliance category, the store opening company needs to be established for 3 years and the registered capital needs to be over 10 million; the snack category store opening entity needs to be established for 3 years and the registered capital needs to be over 3 million, etc.

　　Tips 1: If a merchant who opens a store-type flagship store applies from a trademark owner or his affiliated company, the application process will be more convenient~

　　Tips 2: If the person applying for opening a store has a physical store, an official website or an official APP offline, he will be given priority to recruitment~

　　What is the process of submitting an entry application?

　　Merchants can apply for entry through the official investment channel, and Tmall recruits merchants or brands that meet the requirements (if the health products and medical categories meet the entry standards, they can open a store). For specific investment qualification details for various projects, please refer to the relevant content of the "Tmall Store Flagship Store Qualification Rules".

　　Source: Tmall Rules