Laogao E-commerce Newspaper on October 24th

　　#Laogao E-commerce Newsletter# [October 24 E-commerce Morning News Brief] 1. A large wave of IP derivatives was born for Tmall. Tmall has become a fashion icon. It is also a symbol of China; 2. Ofo's annual goal of entering 20 countries in Israel is about to be achieved; 3. A delivery guy in Wuhan sent messages to deliver food in Chinese and English; 4. Alibaba Hong Kong held a B2B e-commerce Youth Festival; 5. 2017 Tmall Double 11 pre-sale list: Moutai and Wuliangye performed well.

　　1. A large wave of IP derivatives were born for Tmall. Tmall has become a fashion icon and is also a symbol of China.

　　German high-end hot water bag brand HUGOFROSCH has just launched the limited-edition commemorative hot water bag for the 9th anniversary of Tmall Double 11. It will be pre-sale on October 20. It will be thickened PVC model in four colors, Tmall red, German orange, macaron powder, and macaron blue. This year, Tmall and 18 domestic and international brands have launched a total of 22 Tmall IP derivatives, covering four-piece sets of bedding, towels, plates, pots, hot water bags, eye masks, aromatherapy, cups, storage boxes and other categories, allowing consumers to place Tmall in every corner of their home to create the concept of cat fun and loving their homes and love life. (Source: Tianxia Online Business)

　　2. Ofo's annual goal of entering 20 countries is about to be achieved

　　On October 23, ofo small yellow car recently announced that it has officially entered Israel and will be the first to launch its green short-distance travel service at Bayilan University, a famous institution in Tel Aviv. (Source: Sina Technology)

　　Hot comments from netizens: It is time to test your country's quality

　　3. A delivery guy in Wuhan sent messages to deliver food in Chinese and English

　　Some netizens said that some time ago, I met a delivery guy near Han Street, Wuchang, Wuhan, sending messages to communicate with customers in Chinese and English. After this move was spread on the Internet, many netizens praised it and found it very inspiring. A reporter found out that the delivery guy is named Zhang Hecai, 22 years old, currently studying at Changjiang University. He is a senior this year and usually works part-time on the delivery platform. He said that he had received orders from many foreigners and had the idea of ​​delivering food in bilingually. At present, many people in his team have begun to try this method. (Source: Sina Weibo)

　　Hot comments from netizens: Now I can’t do takeaway if I don’t have a CET-4 English now

　　4. Alibaba Hong Kong holds B2B e-commerce Youth Day

　　The first "Hong Kong B2B E-commerce Youth Festival" hosted by Alibaba International Trading Market, a B2B e-commerce platform under Alibaba Group, kicked off in Hong Kong on the 23rd. The event covers a series of events, aiming to stimulate the practical ability of young people in the e-commerce field, open up the path of youth e-commerce entrepreneurship, and promote the overall development of Hong Kong's e-commerce. It is reported that this event has been included in the business and school cooperation plan by the Hong Kong Special Administrative Region Government. (Source: Xinhua News Agency)

　　5. 2017 Tmall Double 11 pre-sale list: Moutai and Wuliangye performed well

　　On October 23, Tmall released the full list of pre-sales for 2017 Double 11. It is understood that the list is divided into 14 categories of products involving mobile phones, home appliances, clothing, luggage, fast-moving consumer goods industries. At 0:00 on October 20, Tmall Double 11 will start pre-sale, and the deadline for this list is October 21:24:00. Judging from the list, clothing brands such as GXG, Peacebird, and Eveli performed well in the "new retail" field, connecting online and offline with Tmall, bringing superimposed growth of online and offline, and performing well in pre-sales. In the TOP5 mobile phone list, Apple still ranks first, but the last four are all dominated by domestic mobile phones, namely Xiaomi, Huawei, Meizu and vivo. It is worth noting that in the food list, Moutai is currently ranked first, followed by Wuliangye. (Source: Lianshang.com)

　　Pre-sale ranking of fast-moving consumer goods industry:

　　6. China Unicom's mixed reform fired the first shot: "competition and cooperation" with Tencent and Alibaba Cloud Service

　　Since the beginning of this year, mixed-ownership reform of state-owned enterprises has become a hot topic of attention in the capital market. On October 20, China Unicom announced that it will open cloud computing resources with Tencent and Alibaba and carry out in-depth cooperation at the cloud business level. This cooperation is also the first major business cooperation with Internet companies in the business field after China Unicom's mixed reform plan was approved by the regulatory authorities. According to the previously announced mixed-ownership reform plan, Tencent invested 11 billion yuan and Alibaba invested 4.325 billion yuan, accounting for 5.18% and 2.04% of China Unicom's total shares respectively. China Unicom said it will jointly build a cloud data center with Tencent to collaborate online and offline. (Source: Daily Economic News)

　　Hot comments from netizens: The mixed-ownership drama has just begun, and good shows are constantly... Those who are depressed at this time and sing in a blank day can only watch the drama and are not able to get into the drama.

　　7. Camel Double Eleven Mobilization Conference: Cash and luxury cars are the most practical

　　On October 20, Camel held a Double Eleven mobilization meeting. At the meeting, employees tied red scarves, wore red ribbons that "Camel will win" on their heads, and also pasted the armband of "The King of the Camels Return to" and immersed in a red ocean on the spot. The most exciting moment of this conference was to give employees a big prize. Stacks of cash were distributed to employees on the spot, luxury cars were also given to employees one after another, and thousands of red envelopes attracted everyone to snatch them. This time, the Camel's grand prize was given mercilessly and was very domineering. The employees on the scene were also full of fighting spirit and confidence. (Source: E-commerce Online)

　　8. Is it far from selling platinum bags offline when Hermes launches online shopping in China?

　　On the road to digitalization, luxury brands have almost no way out. French luxury brand Hermes has opened a limited-time store on its WeChat official account for the first time. In order to seek performance growth, the attitude of veteran luxury goods towards e-commerce is changing. Hermès announced yesterday that it would open a WeChat limited-time store on its WeChat official account, and launched the Apple Watch Hermès Series 3, a smart watch collaboration between Hermès and Apple. This time, it will be launched with the theme of "Salute to the Classic Scarf Group". The print on the main style of the watch strap is derived from Hermès classic scarf group. There are 6 styles available for consumers to choose from, with a price of around 10,000 yuan. It is worth noting that the payment method is WeChat Pay by default. (Source: Fashion Headlines)

　　9. Test the waters of online car-hailing Mobike is interested in "big travel"

　　Mobike is becoming increasingly interested in "big trips" beyond bicycles. After communicating with Shouqi Car-hailing Interactive App, Mobike recently started negotiations with Didi Carpooling and other companies, and even established a special travel service company. Is Mobike interested in challenging Didi? Or just expand the boundary with ofo? There are other opinions that Mobike has not currently taken sides among the existing mobile travel service providers, and ofo's investor is Didi, and ofo has been connected to the Didi App. Therefore, Mobike has greater freedom when planning the field of large-scale travel and can flexibly move. Ofo and Didi may consider the interests of capital partners more. (Source: Beijing Business Daily)

　　Hot comments from netizens: This is one time and another, and it is no longer the Mobike who is afraid of Didi launching shared bicycle investors.

　　10. JD.com and HP signed a strategic cooperation. JD.com physical stores will open HP zone.

　　On October 23, many executives of HP visited JD.com under the leadership of its global CEO Dion Weisler, met with Liu Qiangdong, Chairman and CEO of JD.com Group, and officially signed the "HP-JD Borderless Retail Strategic Cooperation Agreement" with JD.com Group. The cooperation agreement includes helping HP customize products for Chinese consumers through JD big data, opening HP commercial zones at JD 3C innovative retail terminals such as JD Home & JD Store, JD Logistics System fully supports HP, and the two parties carry out in-depth technical cooperation in multiple fields.

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