How to operate Taobao to increase the click rate of your baby? This is a technical question! In fact, Taobao baby’s click rate can be directly seen from creative images, but many baby’s creative images can only be close to the average click rate in the industry, so sellers need to use more detailed keywords to increase click rate. So what kind of keyword click rate will be higher? Let’s take a look at how to choose.
1. Test keyword click rate
1. When selecting keywords, you must also determine what the purpose is. If it is to increase the plan weight, then we will choose the keywords provided by the express train system. After the plan weight is increased, we will delete these keywords. The specific operation process:
The first step is to open the express train, select our promotion unit, add keywords, enter keywords related to our baby or core keywords we have determined in the search keywords, such as men's shoes with high click-through rates, and add keywords with high click-through rates to the plan, and at the same time, time, region, and population are all released.
The second step is that because the click rate of Taobao Express keywords is affected by time and people every day, even the same word and creativity are displayed, clicked, and converted every day. This requires us not to only use the data of the day when analyzing the data. It is best to analyze the data in the past 7 days and choose keywords with large displays and high click rate.
2. The relationship between words and pictures. When measuring words, the click rates of different pictures are different for each word. For example, we add 10 keywords, 5 of which have good click rates, 3 words have bad click rates, and the other 2 words have average click rates, so this is likely to be a problem of the matching of words and pictures. If it is due to the picture, then all click rates will not be good. Therefore, in this case, the picture does not need to be changed. You just need to see if the display position of keywords with poor click rates is high. If the click rates are high, you can select them separately and re-test Taobao Express. At this time, the click rate will increase.
2. Test keyword conversion rate
When we aim to convert keywords, we don’t have to pay too much attention to the correlation between keywords and baby, click-through rate and other factors when choosing words, because for conversion, you don’t know what kind of word will bring about how much conversion, and even an unrelated word will bring about conversion.
Finally, it is best for everyone to choose keywords based on the data. After testing the keywords with stable conversion, you can open a promotion plan for this keyword and specifically open a conversion word. At this time, the region, population, and time can be selected, and the conversion rate will be improved.
Many people will say that there is no traffic and no clicks on keywords, which is likely that the keywords are not selected correctly. Therefore, we must fully understand some of the issues of keyword click rate to better deal with Taobao operations. I believe you have gained something. Follow us and we will bring you different surprises every day!
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