Which platform is better to choose when doing cross-border e-commerce?

Under the continuous impact of the global epidemic, most domestic industries have suffered a serious blow. As a new trade method, cross-border e-commerce is different from the foreign trade industry and has the advantages of low threshold, few links and low costs. It can not only help domestic enterprises reduce international trade costs, but also help small and medium-sized enterprises to carry out international trade more conveniently.

When it comes to cross-border e-commerce, most people first think of these four mainstream cross-border e-commerce platforms, Amazon, eBay, AliExpress, Wish, and these four mainstream cross-border e-commerce platforms that everyone knows, different regions actually have different cross-border e-commerce platforms.

1. Amazon

Advantages:

1. The originator of e-commerce has a huge customer base and traffic advantages;

2. It has strong warehousing and logistics systems and services, especially in North America, Europe and Japan. The seller is only responsible for selling the products. Amazon provides a unified standard service model for later packaging, logistics, and return and exchange;

3. Through Amazon FBA delivery, sellers can sell various products, including large items.

Disadvantages:

1. High requirements for the seller's product quality;

2. The procedures are slightly more complicated than those of other platforms;

3. The market is relatively mature and competition is fierce.

2. ebay

Advantages:

1.ebay is the earliest platform founded among the four major cross-border e-commerce platforms;

2. In some small categories, such as auto parts, motorcycle parts, car modifications, and collection art categories, sales are higher than Amazon;

3. The threshold for opening a store is relatively low.

Disadvantages:

1. The overall traffic and number of buyers lag behind Amazon;

2. Paypal is generally used to pay, which has certain risks;

3. The cost is not low, opening a store is free, and you need to charge money for listing products, product transaction fees and publishing fees.

3. AliExpress

Advantages:

1. AliExpress is a cross-border e-commerce platform under Alibaba Group;

2. Ranked first in market share in Russia, Ukraine, Eastern Europe and some countries in the Middle East;

3. There is a full Chinese backend operating system, operation rules and processes, store operation methods, and advertising delivery system are very similar to domestic Taobao and Tmall.

Disadvantages:

1. The entry threshold is RMB 10,000;

2. It requires team operation and a lot of energy to be invested;

3. Access to some popular and special categories is very strict.

4. Wish

Advantages:

1.wish is currently the largest mobile cross-border e-commerce platform, and the installed capacity of mobile APPs ranks first in many countries;

2. The background operation is very simple;

3. There is a full Chinese backend suitable for Chinese sellers, and it is suitable for new sellers to build a platform.

Disadvantages:

1. Starting from October 1, 2018, a deposit of US$2,000 is required to open a new wish store. This has been raised for new sellers;

2. Shipping time, effective tracking, proper placement rate, refund rate, and strict requirements in all aspects.

5. Shopee (shrimp skin)

Advantages:

1. Shopee is free of commission entry, no commission in the first three months, with platform support, freight subsidies, and no deposit is required;

2. The entry threshold is low, only a business license and turnover are required;

3. There is a warehouse in China and no international logistics is required. Just ship the goods to the domestic transit station;

4.shopee is facing the blue ocean market for cross-border e-commerce in Southeast Asia and is developing rapidly.

Disadvantages:

1. Shopee is relatively small in Southeast Asia, which is mainly focused on Amazon’s market. The Southeast Asian market is immature, with high returns, immature logistics, and low unit price;

2. The Shopee platform started late, and the foundation of cross-border e-commerce in Southeast Asia is weak and is still in its development period. Many people do not trust cross-border e-commerce, and most of them are cash-on-delivery.

6. Lazada

Advantages:

1. The investment cost is low, suitable for sellers who have just entered cross-border e-commerce . Currently, there is no annual fee, monthly rent, etc. to open a store on the platform. Only one guarantee fee will be frozen in the company's Alipay, with a platform commission of 4%.

2. Only 1 account can be published in 6 countries. Perfectly balance operational efficiency and localized in-depth operations;

3. Cross-border e-commerce in Southeast Asian countries is in a strong momentum, with the overall number of orders increasing rapidly with three-digit annually.

Disadvantages:

1. Lack of powerful ERP software support;

2. Logistics are too cumbersome;

3. It is required that logistics be fast timely.

7. Shopify independent site

Advantages:

1. Ease of use, sellers can edit the appearance of the online store homepage without any coding;

2. Independent websites that are friendly to mobile terminals, mobile-responsive topics will attract more customers;

3.Shopify Support (24-hour support);

4. Use the seller's own domain name;

5. Social media integration;

6.SEO marketing tools.

Disadvantages:

1. Theme customization may cause browser incompatibility issues;

2. Transaction fees, Shopify's transaction fees range from 0.5% to 2.0%. However, Shopify can be exempted from these fees when sellers accept Shopify Payments;

3. Expensive add-ons. To obtain advanced features, sellers need to purchase add-ons. In some cases, add-ons are expensive;

4. Content management issues. Some issues related to Shopify content management include the inability to edit tag pages; duplicate content; duplicate page titles; restricted page titles and meta descriptions.

The above are the advantages and disadvantages of various mainstream cross-border e-commerce platforms analyzed by Haofang Software Technology for everyone. Which cross-border e-commerce platform is better? In fact, each cross-border e-commerce platform has its own advantages and disadvantages. Before entering the platform, you must first combine the company's own business, analyze the target region and population, and then choose a cross-border e-commerce platform that applies to you.

Which platform is the best and most reliable cross-border e-commerce? Amazon deserves it

Nowadays, many friends will focus on cross-border e-commerce, but because I have no experience, I am very confused. Faced with so many cross-border e-commerce platforms, I don’t know how to choose. #Amazon Cross-border E-commerce# Cross-border E-commerce has been developing at an astonishing pace in recent years. The main platforms include four mainstream platforms: eBay, Amazon, wish and AliExpress, as well as some new platforms that have been rapidly developed, such as lazada, shopee, etc.;

Comprehensive analysis of cross-border platform

Ebay: An old cross-border e-commerce platform has sites in the United States, Europe and other regions. Most of the low-value products under Ebay are manipulated by big sellers, and there is no disadvantage for small sellers. So it's not suitable for beginners.

AliExpress: AliExpress is a cross-border e-commerce platform under Alibaba. With Alibaba's listing, a small amount of funds have stopped importing traffic outside the site, and the platform threshold is getting higher and higher. There are many rules for the platform, including deposits, commissions, annual fees, handling fees, freight fees, etc., and the majority of the platform's traffic is distributed to large stores, which is not very friendly to small businesses.

Wish：Wish对卖家来说上手比拟容易，绝对于其他跨境电商平台，Wish主打的就是让买家复杂购置，卖家复杂运营，但也正是由于平台的复杂易操作使得卖家的竞争愈演愈烈。假如想赚钱那麼只要走精品线路，但是精品线路的投资大、周期长，这些都不是新手可以接受的，不过认为自己有才能有工夫又有资本的卖家可以尝试。

Amazon: Amazon is the world's largest cross-border e-commerce platform. Amazon has the largest number of active customers, a high average customer price, no need to pay a deposit, etc. The rules of the platform are strict and fair. As long as the products are good, there is no need to worry about making them. Amazon will provide a certain amount of traffic support for newly listed products and add order rates, which is suitable for beginners to do.

Many friends asked: "Which platform is more suitable for veterans?" I think each has its own strengths, and each platform has new and old. The most important thing is whether you have resources and what kind of product selection and operation methods are available. If there is nothing, Amazon is a good choice.