Super hot spot! Subverting traditional e-commerce, Weixuan gameplay is revealed_WeChat

　　Recently, Micro-choice, which is known as a rare encounter in 15 years, has caused a stir in the e-commerce industry. A new e-commerce platform "micro-select" that is committed to helping merchants achieve decentralized operations, create new market space and development opportunities will inevitably explode with a wave of traffic dividends.

　　However, while the living space of Weixuan merchants has increased significantly, it has also led to more intense competition. As of now, there are still many merchants who have not yet understood the specific gameplay of Weixuan, and they are behind one step at a time. Today, the editor will introduce the relevant gameplay of Weixuan, hoping it will be helpful to you.

　　Once settled

　　1. Requirements for entry

　　①Work-to-famous services and concessions for merchants/individuals can enter as long as they have an ID card or business license;

　　② Merchants with certain store operation experience, qualifications, supply chain and team can be given priority to settle in.

　　2. Advantages of entering

　　①The entry threshold is low

　　The Weixuan platform focuses on product exposure and fan import. The platform will not restrict transaction channels. It does not limit categories or industries in terms of entry. It is well-known to help any merchant who is willing to settle in Weixuan.

　　② Tens of millions of traffic exposure

　　WeChat is a national application, with 980 million monthly active users even descending to fourth- and fifth-tier cities and below, adding a lot of fresh blood to today's customer base.

　　Secondly, based on the first-level entrance to WeChat - Discovery - shopping, Weixuan merchants will have exposure of tens of millions of traffic. Compared with other platforms, Weixuan merchants will have stronger development possibilities and living space.

　　Two micro code selection

　　1. What is the micro-select code?

　　There has always been a pain point in e-commerce transactions today, that is, merchants cannot effectively accumulate fans and cannot form their own repurchase customer base. Merchants can only slowly promote and influence through soft power such as brand and product quality. In order to retain more fans, some businesses have planned many activities, and even manually added them on the subway and on the street, which has spent a lot of time and economic costs and is inefficient.

　　Today's Weixuan strongly supports merchants to accumulate private domain traffic. Merchants can deposit customers into their WeChat accounts and WeChat groups, and form a customer group that can be purchased more efficiently, greatly increasing the transaction rate of merchants.

　　Weixuan Code is the paid QR code resource location of the Weixuan platform that helps merchants settle fans' fans. Customers can add merchant WeChat through this QR code to learn more. In addition, Weixuan Code has the support of official endorsement of JD.com and Meili, and the effect is expected.

　　2. How to charge for micro-select code?

　　In the first issue, a QR code resource bit only costs 1,000 yuan, which theoretically can attract 3,000-5,000 WeChat fans, which means that a WeChat fan is as low as 0.2 yuan! (Currently, 1 fan attracted at least 2 yuan per person on the market) Starting from April 1, 1,500 yuan per person.

　　3. What are the quality of fans?

　　In order to ensure the quality of fans, there are two layers of filtration to improve the accuracy of powder conduction:

　　The first layer of filtering: Users use the JD shopping page in the "Shopping" portal of the WeChat "Discover" channel to indicate that users with clear purchase intentions have high conversion rates for scanning codes. ”

　　The second layer of filtering: Weixuan Front Desk will use operational means to organize goods and guide shopping around the consumer needs, scenarios, activities, themes, etc. of the crowd, so as to ensure that fans who enter a certain store and click on the store's pictures are accurate, and they must have a strong tendency towards the product/service."

　　After two layers of filtering, the well-known limit ensures that the merchant can gain high-precision fans.

　　4. After buying the code, can these 5,000 fans definitely help the merchants attract it?

　　It depends on whether the merchant’s products and services are distinctive and whether they can impress users, and then drive users to scan the code and add friends.

　　5. What can I do before purchasing a micro-select code?

　　High-quality content can help us get higher buying rate and traffic exposure

　　① At least 50 albums are released

　　The selected albums are displayed in 4 photos in each line, and all 7 photos on the top are displayed. There are also many aspects that need to be paid attention to when selecting album pictures. The most common one is to keep the overall style of the top picture beautiful and avoid confusion. The 7 pictures are different, reducing the similarity. Try to update the top pictures every two days to keep fresh and display the store products more comprehensively.

　　② At least 5 items are posted in the micro ticket circle

　　The micro-ticket circle is similar to the circle of friends. Publishing the micro-ticket circle is equivalent to posting updates. Social networking is a well-known feature of micro-ticket circle. Through the micro-ticket circle, the stickiness between users and merchants can be greatly enhanced. When publishing, sellers try to follow the habits of social circle of friends, such as posting more pictures, expressing the same topic, updating multiple times a week, maintaining the popularity of the store, etc.

　　Photo albums and micro ticket circles are important ways to help merchants get high traffic exposure. If you want to make micro-selects well, merchants need to have good ability to handle fan relationships.

　　Three trend analysis

　　In the past few years, the overall traffic dividend of mobile e-commerce has declined, and the cost of merchants to obtain traffic is getting higher and higher, especially for small and medium-sized sellers.

　　Since last year, the purchase conversion rate of e-commerce mini-programs has reached twice that of traditional e-commerce. Many small and medium-sized e-commerce companies have already entered WeChat and used their own WeChat and Moments as tools. However, due to the lack of channels to be discovered by users and limited influence and the lack of endorsement from the platform, the conversion effect has been greatly reduced.

　　The emergence of Weixuan not only provides traffic, but also gives autonomy to merchants to help merchants operate WeChat private domain traffic. The openness of Weixuan platform not only allows merchants to accumulate their fans, revitalize users, but also reduces the merchant’s customer acquisition costs. It will also introduce more complete game rules such as brand certification, merchant reputation, etc., which is also one of the fundamentals of many merchants' participation.

　　"There is support for public domain traffic and the retention of private domain traffic" helps merchants accumulate customers and operate private domain traffic within WeChat to improve operational efficiency. A brand new e-commerce ecosystem is expected to be born on WeChat, which is also the last blue ocean of mobile e-commerce!

　　The future has arrived, and 2018 is destined to be the most disruptive year for the e-commerce industry. Information is comparable to gold, and information aberration will be your well-known mistake. How to obtain first-hand information in the industry and how to be at the forefront of the industry?

　　Laogao E-commerce Club will hold the 40th e-commerce people's regular meeting. At this regular meeting, Mr. Maitre, vice president of Weixuan Platform, will share with you the development trends of e-commerce from Weixuan, and more than 20 Alibaba waiters and e-commerce celebrities to share with you the methods of using it.

One of the guests of the 40th session of Laogao E-commerce Club: Mail

　　The e-commerce industry is fighting for "fast"! When the times eliminate you, I won’t even say a word of goodbye! If you want to know the details of the regular meeting, click "Read original text" at the bottom to register!

　　You can also add Lao Gao’s private WeChat: dszs958, and send WeChat merchant backend guides, business introductions, and WeChat common FAQ information to the top 100 friends.