#Laogao E-commerce Newsletter# [October 13 E-commerce Morning News Brief]

　　#Laogao E-commerce Newsletter# [October 13 E-commerce Morning News Brief] Taobao Live Li Ming: More celebrities will participate in live broadcasts this year in Tmall Double 11; Baidu's first live broadcast social software "Yinbo" is launched on the Apple App Store app store; Alibaba Research Institute report: It is expected that the scale of live broadcast e-commerce this year will exceed one trillion yuan; Meituan: The transaction volume of new business formats accounts for more than half of the paid study rooms, Hanfu experience halls, etc. has become popular; Shopee platform updates orders and cancels relevant policies...

　　E-commerce newsletter

　　1. Taobao Live Li Ming: More celebrities will participate in the live broadcast this year.

　　According to October 12, today, Li Ming, the head of Taobao Live MCN, revealed the new highlights that Taobao Live will present this year's Double 11: more celebrities participating in the live broadcast will be more than Tmall 618; in addition to launching an official product pool to provide a channel for fast communication between anchors and goods, Taobao will also launch live broadcast products such as customer service live broadcast rooms, virtual anchors, and smart anchor assistants to consumers; consumption scenarios such as "selling houses for 50% off" and "selling mines on live broadcasts" will also appear in Taobao live broadcasts. It is reported that unlike previous years, Taobao will be divided into two sales periods on Double 11 this year. After the deposit is paid on October 21, the final payment can be paid on November 1. (E-commerce News)

　　2. Baidu's first live social software "Yinbo" is on the Apple App Store app store

　　On October 13, Baidu's pan-entertainment live social app "Yinbo" was launched on the Apple App Store app store recently. According to reports, Yinbo is a pan-entertainment live broadcast + social product that integrates voice dating rooms, show live broadcasts, nearby people and nearby dynamics. (Titanium Media)

　　3. JD Health and Omron empower smart disease management

　　On October 12, JD Health Heart Center and Omron reached a strategic cooperation. In the in-depth joint construction of intelligent chronic disease management solutions, the two parties will integrate the advantageous resources of JD Health Heart Center and Omron brand to bring more considerate and professional innovative health management services to users. Through the implantation of hypertension management services, data linkage, joint customized consultation blood pressure monitors; online consultation and disconnect medical treatment services, etc., we will bring patients a digital and intelligent disease management experience. (E-commerce News)

　　4. Alibaba Research Institute report: It is expected that the scale of live e-commerce will exceed one trillion yuan this year

　　October 12th news, today, KPMG and Alibaba Research Institute released "Live E-commerce toward a trillion-dollar market". The report predicts that the overall scale of live e-commerce this year will enter the "trillion era", reaching 1050 billion yuan, and the penetration rate of live streaming in the e-commerce market will reach 8.6%. In addition, the scale of live e-commerce will continue to maintain a relatively high growth rate in 2021, with a scale of nearly 2 trillion yuan, and the penetration rate of live streaming in the e-commerce market will reach 14.3%. (E-commerce News)

　　5. Report: China's online audio-visual users have exceeded 900 million, and short videos promote industry changes

　　According to October 13, recently, the China Internet Audio-Visual Program Service Association released the "2020 China Internet Audio-Visual Development Research Report" in Chengdu. The report is based on data mining, research and third-party data to comprehensively analyze the current situation and development trends of the Internet Audio-Visual Industry from 2019 to 2020. (Titanium Media)

　　Internet news

　　6. YTO Express: North China Transport Center (Zhichuang Park) is fully launched, with an average daily throughput of 6 million pieces

　　According to October 12, as an important part of YTO Northern Headquarters, YTO North China Transportation Center (ZhiChuang Park) has been fully put into use recently. It is reported that the operating area of ​​YTO North China Transfer Center is nearly 60,000 square meters, and the maximum daily processing capacity is expected to reach 6 million pieces. It is YTO's largest transshipment center in the north and will effectively improve the express delivery transfer processing capacity of YTO Express in the Beijing-Tianjin-Hebei region. (E-commerce News)

　　7. Meituan: More than half of the transaction volume of new business formats are paid study rooms, Hanfu experience halls, etc.

　　On October 12, Meituan Research Institute and Zhilian Recruitment jointly released the "2020 Report on New Business Forms and New Careers of Life Service Industry". From an industry perspective, according to Meituan big data, new business formats such as takeaway, group buying, flash purchase, online car-hailing, homestays, theme restaurants, shared travel, light medical beauty, secret rooms, fresh food retail, etc. ranked the top 10 new business formats on Meituan platform in 2019, among which the new business formats that integrate online and offline "digital + life services" account for more than half. Among them, the business formats of niche consumer demand have developed rapidly. Paid study rooms, cute pet interactive experience halls, and Hanfu experience halls have become the top 3 new business formats for the life service industry with the fastest growth in 2019, with the year-on-year growth rate of transaction volume on the Meituan platform reaching 22.6 times, 13.8 times and 5.8 times respectively. (E-commerce News)

　　8. Disney announces strategic restructuring of its media and entertainment business

　　Disney is reorganizing its media and entertainment divisions, and streaming has become the company's most important business. To further accelerate its direct-to-consumer strategy, the company will focus its media business in a separate agency responsible for content distribution, advertising sales and Disney+. Disney's move comes as the global coronavirus pandemic hits its theater business hard and attracts more customers to choose its streaming service. As of August, Disney's streaming service had 100 million paid users, more than half of them were Disney+ users. (Sina Finance)

　　9. Amazon and Rivian jointly release the first electric truck

　　According to foreign media reports, Amazon and Rivian jointly released the first fully automatic electric truck. Amazon expects this model to be delivered in 2022. Rivian and Amazon did not introduce the relevant parameters of this model, but Rivian had previously stated that it can travel about 650 kilometers on one charge. (DoNews)

　　Cross-border newsletter

　　10. Related policies for cancellation of orders on Shopee platform

　　According to October 12, Shopee recently issued an announcement stating that canceling orders due to sellers will bring buyers a very bad shopping experience. In order to improve buyers' shopping experience, Shopee platform will tighten the order cancellation policy. From October 19, 2020 (refer to the data of the past 7 days), if the seller's store cancels orders for ≥500 due to sellers' reasons in the past week, it will be punished. (Hugo.com)

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