However, good operations were complained, the store was punished, and the comprehensive quality score must be reduced. Either they are targeted by someone who has planned to "extortion". This kind of thing is so common now, and the rules are like this, which is quite helpless.
However, from the overall platform environment, the effect of banning banned words is good, whether for sellers, buyers, or platforms. When the early rules were not perfect, many Taobao sellers inevitably used some banned words such as "most" and "first" in titles, first pictures, etc. in order to improve conversion rates. This kind of thing is understandable, but it has caused great harm to consumers and platforms. The platform is improving, and sellers should also make progress.
In 2017, Taobao further clarified the relevant provisions on prohibited words based on relevant laws and regulations, mainly the Advertising Law, the Anti-Unfair Competition Law, the Trademark Law, etc., and combined with the platform's own situation.
But you must pay attention that when you use the banned word, there may be something more powerful than the punishment itself waiting for you. Therefore, when facing the banned word, we must guard against it.
What are the prohibited words?
This prohibits advertising information that can be displayed in front of consumers on the platform, including title, first picture, detailed page pictures, details page text copy, etc.
The banned word, something that has caused many sellers' stores to suffer!
The above are just some examples given by the editor, including but not complete. You still need to carefully review the official rules of Taobao to avoid being caught by yourself.
Taobao's penalties for banned words
The punishment measures taken by Taobao for sellers' violations according to the serious circumstances include: search blocking of products and stores, restricting the release of new products, restricting the release of website letters, restricting community functions, restricting buyer behavior, restricting shipment, restricting the use of Alibaba Want Want, restricting login, closing stores, public warnings, sealing accounts, etc.
In order to better protect the consumer's experience, the punishment will become more and more serious. It is no longer reliable to attract consumers by relying on some sensitive words. During the operation process, you can check the relevant rules of Taobao and think of a response as soon as possible.
Additional consequences for you after violations
1. The joint effect may make you unable to open a store in the future
Last year, Taobao formulated more stringent measures for sellers whose stores were closed due to fake sales, that is, the joint effect. If you have been blocked due to fake sales, then you want to register for another Taobao store with your ID card of your family, friends, relatives, etc., and the behavior of reopening the store is restricted.
As for this kind of punishment, you can basically expect, it will extend to all types of punishments for sealing accounts and closing stores.
Don’t think that how can Taobao know what the ID card I use has to do with me? Dear, it's too naive. Do you think Taobao's powerful data analysis capabilities are just a joke.
2. The impact of product and store search blocking on the overall weight of the entire store
When your products and stores are blocked by searches, one of the most realistic problems you face is: the traffic of your natural search is greatly reduced, and your Alipay transactions in the past 30 days have been greatly reduced. The direct impact is that your store level continues to decline.
As the ceiling that restricts store traffic, store hierarchy issues have been very important since the previous year, especially in restricting the store's organic search traffic.
Generally speaking, the first and second levels belong to the underlying sellers, and these sellers account for 70% of all sellers, but they can only share 30% of the traffic;
The third to fifth levels belong to the waist sellers, and this part of the sellers account for 25% of all sellers and can transfer 40% of the traffic;
The sixth and seventh levels account for 5% of the total sellers, but they can share 30% of the traffic.
The impact of store level on organic search traffic is mainly reflected in two aspects:
One is that when the hierarchy changes, the natural search traffic will generally change, especially from layer 2 to layer 3 (or vice versa), from layer 5 to layer 6 (or vice versa). At this time, the impact is well-known.
Second, when the store level continues to rise or fall, natural search will also be affected.
Generally, when your store and products are blocked, various promotion methods are not possible, so this impact is almost fatal. After the penalty period is over, it is basically no different from building a new store, because at that time, your store level was very low. Even if you are not punished, you will not be ranked because you have no weight.
3. The recovery period after being punished will become longer and longer
This is actually easier to understand. Let me give you a small example in life. Someone has always done a great job in a certain position in an organization (his products rank very well in a certain keyword or category), but one day, whether intentionally or unintentionally, the person makes a mistake and the product or store is punished.
But someone has to do this job, and there is a person in the unit, so he quickly pulls it up to the position (don't worry, your product is no longer in that position, and on the Taobao platform, your substitute will appear immediately).
After a while (after the penalty period), you come out (the downfall ends). Then the question is: Can you continue to restore to your original seat? (Can your ranking be restored?)
Many times, you will find it difficult. For example, if your competitor performs very well during your downfall, or even better than you, then you will basically have no chance.
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