Jack Ma said that e-commerce is about to disappear. What is the way out for 6 million e-commerce sellers?

　　If Ali is compared to a living person, then this sentence "If a person is either moving towards rebirth, or moving towards death" is a portrayal of Ali's life.

　　Will e-commerce disappear?

　　Jack Ma proposed that the moment when e-commerce will eventually disappear, and this sentence caused a stir in the e-commerce industry. At first, the media thought that Jack Ma’s words might be just an exaggerated statement that deliberately attracted attention. As time goes by, Jack Ma's speech to 50,000 people has gradually been confirmed.

　　In the past year of 2017, new retail has been fully launched in mainland China, and the tragic phenomena of major companies fighting on the road to new retail are still vivid in my mind.

　　During the eye-catching digital news bombing of Double Eleven last year, I understood Jack Ma’s meaning that e-commerce will eventually disappear. I admire Jack Ma’s forward-looking height! But at the same time, many e-commerce friends were confused: What should we do if we are e-commerce people who only know how to do e-commerce, or even C-end e-commerce, do? We are walking on the road of e-commerce! If so, what will be the way out for 6 million Taobao e-commerce people?

　　In fact, e-commerce cannot disappear at all. It’s just a different way of playing and a different game rules. Could it be that there will be no e-commerce in the future and we will return to the traditional offline model? Changes in business models are not about subversion, but about innovation.

　　In the current era of e-commerce, has the revenue model of enterprises changed?

　　Not.

　　Most companies still use the oldest and most traditional "store model". Even on Taobao and Tmall, if you have good art and copywriting, you will get more attention and get more "profits (price difference)" and this has the shadow of tradition. With the changes of the times, users begin to care whether the product is bought online or offline, but instead users feel that the quality of the product has become more important. Therefore, whether it is e-commerce or offline, it is just a means for enterprises. The channels have changed, and the business model has not changed from beginning to end.

　　First of all, we need to understand a question: why does "e-commerce" cause such a big impact on "physical retail"? In the final analysis, it is nothing more than price advantages and customer experience. E-commerce has the advantage of traffic. The cost of acquiring customers is much lower than offline. If the price is lower, users will naturally choose e-commerce channels. It spread over time.

　　But online channels are not omnipotent, and physical channels also have pain points that e-commerce cannot solve. Environmental experience, service capabilities and inherent operational advantages are incomparable to online channels. So now some "traditional" Internet companies have realized and learned their knowledge, and have been constantly opening physical stores, while physical retail has also realized it and are also expanding the Internet territory. There is no question of who is subverting whom, both are innovating and keeping pace with the times. Especially now, the dividend period for online channels has ended.

　　The true meaning of Jack Ma

　　Going back to the issue that Jack Ma said about e-commerce will die, it is not that Alibaba will die. It’s just that the form of e-commerce will no longer exist in the future, but Alibaba will still exist. In the future, on Alibaba's platform, there is no longer a need for circulation intermediaries such as "merchants".

　　Jack Ma said that e-commerce is about to die, which actually explains the value and significance of Alibaba's existence. What he did in the past has always been a connection between merchants and consumers. In the future, if Taobao stores are strong enough to accumulate databases of the same as Alibaba and import these data directly into the manufacturer, the manufacturer can directly arrange production according to consumer orders, and even realize automated production, which will ultimately achieve on-demand production and zero inventory.

　　At this time, there is no need for the merchants in the middle to exist, and this is what Alibaba really wants to do in the future! It is also the true meaning of the disappearance of e-commerce. In fact, it is not just e-commerce, but all the middlemen will disappear at that time. This was unimaginable in the past, but with the advancement of the Internet and big data, this has been moving towards reality step by step.

　　How to compete in the law of the jungle

　　Companies that rely solely on Taobao as a third-party intermediary will inevitably be eliminated, and merchants who cannot grasp user needs will be destined to be eliminated. But not all merchants on Taobao will be eliminated. Merchants that do not rely on a single channel will not be eliminated. Merchants that can use Alibaba’s platform database and make full use of them will not be eliminated.

　　E-commerce is a rapidly changing industry. No one knows what will happen tomorrow. The only thing you can do is to continue to learn and improve yourself. Whether it is self-study or joining cutting-edge networks like Laogao E-commerce Club, it is crucial for merchants to have a platform that can continuously learn and communicate.

　　Most of the time, destiny is in the hands of merchants and they are their own masters. The rules of the game have changed. We must learn to adapt. What remains unchanged is the needs, and it becomes just the way to play. Using new data and mastering new rules will always be a winner in life. The Ali Empire supported by 6 million merchants will not collapse, and the ending of the tree falling and the money scattered will not happen here. What I am afraid of is that people will lose their buildings.

　　"When the external environment changes, the successful model of the past may become an obstacle today." Therefore, the key is to break away from high-speed operation and inertia and seek ways to survive the foundation.

　　The world is constantly developing. In the rapid changes, at least a few big names standing on the altar are heralding the future. No one dares to say that they are the driving force of the future. For the 6 million weak e-commerce sellers group, it is better to join forces to keep warm and learn from each other. You may not be at a loss in the face of changes in e-commerce. In any case, Alibaba has designated the direction for merchants, and we should work hard and make great efforts.

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