The e-commerce business that has to be known successfully

　　Are you still worried about how to do a good job in e-commerce? Are you still helpless about not having e-commerce connections? Do you overwhelm the source of goods, talents, operations, etc.? A long-time member of the Laogao E-commerce Club, combined with his many years of experience in e-commerce, summarizes six indispensable elements in the current e-commerce environment from products, marketing, connections, etc. in the current e-commerce environment.

　　1. Abide by order is the basic rule of success

　　To abide by the rules is to abide by order. The more basic the element is, the easier it is to be ignored. Every year, batches of Taobao stores are cancelled, especially when 315 is fighting against counterfeiting rights. Many industries are "lost to" the anti-counterfeiting list because of violations of the rules! For example: "Nike's "best basketball shoes" were exposed: the air cushion disappeared only with solid rubber sole", "Japanese nuclear-polluted food appeared in China: Aeon Supermarket, Muji, etc. were exposed"; store fake sales, pictures stealing, wrong attributes of baby, false transactions, etc., these are common illegal operations on Taobao; order is the basic rule of success, and once found, the previous efforts will be ruined.

　　2. Good products are half the success

　　Products are always the core of consumption. I won’t say much about making products based on market demand. What I want to express here is that in the early development period, it is recommended that small and medium-sized enterprises focus more on and invest their limited manpower and financial resources in the same or one type of products, which will make it easier to achieve results. However, this does not mean that we will always only make this one or one type of products. As long as the reputation is formed and the brand is formed, it may be more safe to expand other related categories. For example, we know that Gree is famous for air conditioners. At present, it seems that in addition to air conditioners, there are refrigerators, induction cookers and even mobile phones. There are rumors that Three Squirrels have been making losses so far, so we don’t look at whether it is profitable. The value of the tens of thousands of loyal user groups behind this famous brand is immeasurable.

　　When planning products, we must focus on categories and build our own brand under the current development trend with the help of the huge power of the Internet.

　　3. Team is the sword of success

　　A team that can win battles must have different combat power and cohesion. As an e-commerce person in charge, please be sure to affirm the value and importance of their existence to the members of the e-commerce team.

　　In the e-commerce industry team group, we should focus on the following two aspects:

　　Team organizational structure: In general small and medium-sized e-commerce companies, the team is generally composed of operations, promotion, design and customer service, and basically no more than 10 people. Regarding logistics, many companies directly serve as offline personnel.

　　KPI assessment: If you want to work efficiently in a team, KPI assessment is indispensable. Reasonable assessment indicators can motivate employees to a certain extent. With the development of corporate business, the dimensions and weights of KPI assessment also need to be adjusted in time.

　　4. Marketing is the key to opening the door to success

　　Marketing, the highest level of marketing is not to "promote" products, but to "recruit" customers! Being able to do this means that your brand has reached a certain level.

　　How to introduce customers? This is a psychological war. The following brief description is the three tricks to win this psychological war.

　　1. Give customers what they want

　　This is based on the premise of understanding the customer's psychology enough. If you know what the other person wants, you need to describe the other person's desires and vision in accurate language to enter the other person's world. After resonance, your product will be sold for half.

　　2. Build a strong sense of trust

　　Why is the WeChat Chamber of Commerce so popular now? A large part of this comes from trust in acquaintances. Why are many people willing to spend more money on brand products now? It’s also because of trust! No one is willing to give money to strangers. If customers want to trust, they must learn to package products and sales themselves.

　　3. Inspire customers' curiosity

　　Unattractive products are worthless. The initial consumption of many products comes from curiosity. However, one premise is that your product must be able to give customers substantial value. Don’t sell dog meat under the guise of sheep. The product can give customers real value so that customers can become your loyal users.

　　5. The core of success lies in seizing customers

　　In the e-commerce industry, the purpose of marketing is to attract traffic, and customers are traffic. In this era when traffic is the world, only by grasping customers can we seize the future. Any product is repurchased. You must believe that you have to work hard in this regard. If you don’t work hard, you will definitely not have it. Don’t rely on data. Love is the highest-end communication method. Will you argue with your own children? You will definitely not, because we have love and use love to impress customers, so customers will not be entangled. Many people always use reasoning and customer theory, and the final result is often bad.

　　If you want to meet customers and potential customers, there are two types of acquaintance. One is to actively look for customers, and the other is to find me. After solving the problem of acquaintance, it is to solve the benefits, which is how you convey value to them. The customer buys three times and once in your place, spending 100 yuan and spending 10,000 yuan depends on the interests of you and the customers. This logic can solve many strategic difficulties.

　　6. Connections determine how long is the road to success

　　If you want to make e-commerce stronger and bigger, the most indispensable thing is connections. No matter what industry you do, you need connections. This is an indispensable trend in current economic development. If you have a strong industry connection platform, you don’t have to worry about breaking away from the industry development track. Many e-commerce sellers have overcome difficulties by using the connections of the Laogao E-commerce Club platform. Some offline companies have successfully achieved offline to online transformation through Laogao e-commerce clubs. Under the current development trend of e-commerce, it is difficult to develop without connections. Laogao E-commerce Club builds a bridge to effectively integrate various advantageous resources and connections, in order to achieve a win-win situation between all parties; with the e-commerce network circle as the core and the e-commerce boss or business boss and executives as the main object, it builds a platform for e-commerce people to communicate, so that members can study and discuss e-commerce experience, communicate with each other, obtain the latest e-commerce gameplay and the latest information in a pure and positive atmosphere, and meet more e-commerce experts.

　　It is a terrible thing to be in the world without a circle! It doesn’t matter who you are, what matters is who you are with! This is the power of the circle!

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