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2019-10-11

　　#Laogao E-commerce News# [October 11 E-commerce Evening News Brief] #The first online celebrity e-commerce stock was class-action lawsuit#, and Ruhan Holdings' market value has shrunk by more than half compared to when it was listed; Alibaba Chairman Zhang Yong: China has the greatest advantage in the digital economy era; the Ministry of Public Security took the lead in establishing an anti-fraud warning platform, and five other companies including Alibaba and JD joined the first batch; Suning.com and Tmall launched a strategic cooperation in 5G to establish a 5G ecological alliance; Tmall Supermarket President Li Yonghe: Tmall Supermarket has more than 200 million household users...

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　　E-commerce newsletter

　　1. #The first stock of Internet celebrity e-commerce was sued for class action#, and Ruhan Holdings' market value has shrunk by more than half compared to when it was listed

　　On October 9, American law firm Bernstein Liebhard LLP issued a statement that it will initiate a class action lawsuit against Ruhan Holdings, claiming that its statements on its business, operations and prospects are materially false and misleading. Over the past month, more than 10 law firms in the United States have announced that they will launch class action lawsuits against them. (Boss Broadcast)

　　2. Tmall Supermarket launches new retail platform for supermarkets

　　On October 11, Tmall Supermarket released a new supermarket retail platform, mainly including two parts: technology platform and commercial. The technology platform includes digital networks operated by consumers, networks with integrated commodity circulation, multi-time and multi-temperature strata fulfillment networks, and networks for connecting resources and IOTs. Business capabilities include consumer operation capabilities, marketing service capabilities, product operation capabilities, and supply chain management capabilities. (E-commerce News)

　　3. Alibaba Chairman Zhang Yong: China has the greatest advantage in the digital economy era

　　On October 11, at today's China International Digital Economy Expo, Zhang Yong, Chairman and CEO of Alibaba Group, said that the era of big data has just begun, and China has the most unique opportunity and greatest advantage in the world to gain a leading position in the digital economy era. Specifically, it includes population advantages, a complete manufacturing foundation, the highest acceptance of digitalization, and the world-leading infrastructure field of the real economy. (Sina Technology)

　　4. The Ministry of Public Security took the lead in establishing an anti-fraud warning platform, and five companies including Alibaba and JD.com joined the first batch.

　　According to October 11, in order to effectively prevent telecommunications and Internet fraud, the Ministry of Public Security will recently jointly establish an anti-fraud warning data platform with Internet technology companies, banks and operators. Alibaba, 360 Finance, JD.com Group, Du Xiaoman Finance and Xiaomi Finance became the first technology companies to join the early warning platform. The platform will achieve early warning and block during the process to effectively protect the safety of victims' funds. (E-commerce News)

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Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider
m was filled with a fear of the coming night." When talking about the adjustment of the membership fee, Lao Gao was still scared.

　　The most difficult thing is that in 2014, Lao Gao moved his company from a private house to a business building, and his team expanded from 13 people to 30 people. Two years after founding the company, Lao Gao realized that he could no longer operate like the charity and the charity team in the past. He had to have a set of strict rules and regulations, and the corporate culture and promotion mechanism must be carried out simultaneously. Some old employees who are used to being free from coming and going have begun to be uncomfortable. Coupled with the pressure of KPI, some employees feel like they have put a tight curse on themselves. So the resigned and the slacked off work. In order to ensure the normal operation of the company, Lao Gao had to cut off his arm.

　　"At that time, I felt like walking on a tightrope at high altitude, like walking on thin ice. I was afraid of leading the company to death." Because of these things, Lao Gao cried no less than three times, and once he secretly cried in the quilt and cried. After crying, he motivated himself.

　　Famous take off on the air vent

　　In August 2009, the Chinese portal Sina launched the internal beta version of "Sina Weibo", becoming the first portal website to provide Weibo services, and Weibo officially entered the mainstream Chinese Internet access field.

　　A year later, Lao Gao opened his personal Weibo. At that time, the Weibo was the same as the message board. He opened the Weibo account and clicked to send it. There was nothing else. At that time, many people were not optimistic about the future prospects of this thing. Lao Gao analyzed it for more than a month and soon devoted himself to this gadget that could only send 140 words.

　　At the end of 2010, Weibo ushered in a large-scale explosion. The report "28th Statistical Report on the Development of China's Internet" released by the China Internet Information Center (CNNIC) in July 2011 showed that in the first half of 2011, the number of users of China's Weibo increased from 63.31 million to 195 million, an increase of about twice. The popularity of Weibo among netizens has increased from 13.8% to 40.2%.

　　For a time, big Vs in various fields such as Han Han, Yao Chen, Kai-Fu Lee, Xie Na, and Chen Kun joined Weibo, and "Weibo Anti-corruption", "Weibo Anti-trafficking", and "Weibo Marketing" were booming. Looking at the rising good trend, Lao Gao led the entire team, tank-style, one button-by-one study, one peer-by-one analyses, from data to layout to copywriting optimization... After two weeks, Lao Gao basically figured out the tricks of Weibo, began to concentrate and firepower started to start. The fans exceeded 800,000 in one month.

　　This seems to be a miracle in the e-commerce world, and almost everyone knows it for a time. Immediately, Lao Gao registered multiple Weibo accounts and copied the previous successful model in the same way. In 2016, Lao Gao became the top e-commerce big V on Weibo. As of 2017, this is the three consecutive times he has been named one of the top 10 Weibo e-commerce self-media of the year by Sina Weibo (since Weibo established the award in 2015).

　　微博让老高在社交媒体上名声大噪，影响力日渐显著，然而，真正让老高赢得电商从业者芳心的皇冠俱乐部和金冠俱乐部。

　　The Crown Club was established in July 2010. At the beginning of its establishment, it had already had one or two hundred members. By June 2011, it had expanded to more than 500 people. Lao Gao told the 500 members that each company could bring 2 people. In an instant, the 500-person conference became a thousand-person conference, and the newcomers would become members one after another. That time, Lao Gao invited more than 20 waiters, and many small sellers and members were shocked. At that time, the waiter's position in the seller's mind was like a god. Seeing them is like seeing gold. These merchant members have never seen a non-governmental organization that can invite so many waiters. It is worth it to see the "God" with their own eyes, and the membership fee at that time was only 3,000 yuan.

　　Crown Club is a place for resource integration, including information, connections and business opportunities. It mainly covers three sections: through large-scale regular meetings of hundreds of people, everyone knows more people; through club study tours and club tour groups, they can share experiences with each other; after similarities, everyone can cooperate and communicate with each other and visit them in private.

　　Golden Crown is very different from Crown. Golden Crown’s mission is to be a brother for life. Based on this mission, we will establish a learning experience exchange, and then provide some courses, study tours, training, etc. The threshold for access to Jinguan must be that the annual sales of the product reaches more than 70 million. Unlike the regular meeting of Huang Crown, the regular meeting of Jinguan once every two months, each time for five days and five nights (the regular meeting of Huang Crown is also two months, but each time is two days and two nights). Jinguan’s regular meeting is centered on brothers, and the theme is more about brothers’ feelings and how to build relationships. There will also be a supporting learning and communication. There will also be internal internal training and internal study tours every month.

　　Competitive challenge in your heart can only be invincible in the world

　　In January 2011, a product that changed the life and communication methods of Chinese people - WeChat - was born in the history of China's Internet. At that time, everyone didn't care much about this tool that could only chat and post pictures. Until one year later, its user base exceeded 100 million.

　　At this time, everyone began to realize the commercial value behind the huge user base. Late at night on January 15, 2013, the WeChat team announced on Weibo that the number of WeChat users exceeded 300 million. Jack Ma expressed shock! A special force was specially organized to develop new social tools to block WeChat. A few months later, various enterprises and institutions that use WeChat marketing were everywhere.

　　The rise of WeChat has had a huge impact on Weibo and e-commerce. Weibo's activity began to decline, and for e-commerce, a new potential energy - WeChat business began to explode on a large scale.

　　Among them, Gong Wenxiang, a big V who serves the micro-business group, established the Electric Shock Club, Zong Ning (the online name of Universal Big Bear), who is known to fans, established the Big Bear Club, and subsequent promotionists have successively established their own e-commerce circles in the form of member recruitment. The most famous is WeChat business.

　　If the era of Weibo is an era of elites leading the masses, then the era of WeChat is an era of complete collapse of authority. Independently from Taobao, the booming development of micro-business, vertical e-commerce, Jumei Youpin, Vipshop and other Vipshop has put Alibaba in a lot of pressure. Although Tmall still occupies the top spot in e-commerce, an indisputable fact is that e-commerce is becoming increasingly polarized (Tmall + JD) and has developed diversified.

　　At that time, Weibo also began to land on Nasdaq. A decentralized era has arrived. Big Vs began to withdraw from the Weibo stage. Following this, the mid-Vs and small Vs in various vertical fields have risen. They have gained hundreds of thousands to millions of fans, especially after Alibaba's investment, Weibo has increasingly tilted towards commercialization and entertainment. With the de-big V-likeization of Weibo, the emergence of WeChat, and the booming development of official accounts, an industry called "self-media" is becoming popular in China.

　　Judging from the total number of fans of Weibo e-commerce, fans in Laogao's e-commerce circle rank second in the e-commerce field. Unlike other "big Vs" who only rely on Weibo to gain influence, Lao Gao can be said to have started team operations in the early stage. In addition to Weibo and clubs, Lao Gao also deployed e-commerce knowledge, Lao Gao's e-commerce classroom, traveling with Lao Gao, Lao Gao's Crown Club, e-commerce seller circle, Toutiao, Qianniu seller, and dozens of personal WeChat accounts, WeChat groups, QQ space and other self-media matrix. These matrices combined have nearly 7 million followers.

　　Among them, what Lao Gao is most proud and talks about are several communities he runs: a reading group, a happy life group and a healthy and healthy group. For Jinguan members with annual sales of over 70 million, making money is no longer their first life goal. What may be bothering them is family education, husband and wife relationships, physical health and mental leap. Most of these require long-term time and energy to maintain. The staff reminds members to check in, make data tables for them, and count who exercises every day who has not exercised, who has lost weight, and how to reward and punish them. There must be a standard process and guidelines for formulating and implementing these rules requires the company to invest manpower and financial resources. In order to set an example and set a good example among the group members, Lao Gao lost 30 kilograms in three months, from 170 to 140.

　　None of these groups can be directly cashed out or profitable in the short term. No matter how much changes it can bring to members in the end, Lao Gao believes that this is a meaningful thing worth doing for a long time.

　　"Other colleagues won't do this, but I can do it. This is a very big difference between me and my friends in many industries. I never look at industry competition, and I don't have that much time to study competitors every day. Do yourself well enough and excellent enough. You don't have to worry about the future."

　　When talking about the differences with competitors, Lao Gao said confidently, "I never treat them as enemies. I rarely see how they do it, because invincible in my heart can be invincible in the world."

I am not very different, I just don’t like to admit defeat - Lao Gao’s ten-year entrepreneurial self-report (Part 2)

　　I want to be the first to welcome the change

　　"If we can achieve 50 to 60 million in performance this year through some means. But customers hate us, I think this is a failure. I have never thought of how much money I make or not. What I care about is that users recognize and respect us, even if the performance is much less."

　　Lao Gao himself doesn’t know how much money he has earned over the years, and his wife is in charge of it. The car doesn't drive, and I eat noodles most of the time I eat. I am used to the same life when I have money or not. Lao Gao said that only in this way can I focus more on doing things well. During the process of starting a business, Lao Gao occasionally doubts himself, and after doubting, he will be freed from it.

　　Although his development has been smooth in recent years, sometimes Lao Gao still shows inexplicable anxiety, and the well-known anxiety comes from his thinking on the future development form of e-commerce. What Lao Gao is worried about is that there will be no e-commerce in the future, and e-commerce will become the standard for all companies, and it will become more vertical and diversified. Today's e-commerce is no longer Taobao + JD.com, but a mixture of a series of new things. It is not entirely driven by internet celebrities, fans, and products. It requires a lot of elements to promote it. With the development of technologies such as AI, new retail, unmanned stores, the boundaries of all businesses will become increasingly blurred, and new species that replace mobile phones and people will also appear.

　　Now, although the company is on the right track, Lao Gao still has to think about many questions every day. Whether it is sleeping, eating, traveling, or talking to others, the company has become a cell in him.

　　In terms of company creation vision and system management, Lao Gao has always regarded Jack Ma as an idol and spiritual mentor. Alibaba is a company with strong founder characteristics. Lao Gao also admits that a person's personality is decisive to the company's culture and taste. All startups are like this, and Jack Ma’s taste is the taste of Alibaba.

　　"I especially admire Jack Ma for this. His education is mediocre, he can unite so many outstanding people, and continue to bring Alibaba from a poor small business to the international community and attract world attention for decades."

　　At this point, Lao Gao’s genes constitute the current corporate culture and also show his unique courage.

　　"As long as I decide on things, I will do my best. I don't even look at the bad market. There are always more methods than difficulties. First, I will work until the boss. All difficulties are for the weak. There is no reason, no excuse. Nothing cannot be broken through, so our company can sometimes create some small impossible."

　　Nowadays, despite being very busy, Lao Gao still keeps studying every day. When he has time, he will draw some books to read. When he is working, he will read some books in economics, management and marketing, and on weekends, such as history books and popular science books in "Records of the Grand Historian" and "The Yellow Emperor's Classic of Internal Medicine". "After all, people are almost middle-aged, so they always pay attention to things other than making money," said Lao Gao.

　　When answering the secret to entrepreneurial success over the years, Lao Gao replied: "I am not very different, I just don't like to admit defeat."

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