Evening information: Tmall Luxury Products launched 1-to-1 video customer service; what is worth buying: Sales of "high protein milk" related products in January-February increased by 5 times year-on-year; Youzan Distributor Function officially connects to the video number; Amazon Prime Day in 2022 may be held in July; Wish donates supplies to Ukraine and provides support to local sellers...
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E-commerce newsletter
1. Tmall luxury products launch 1-to-1 video customer service
According to the news on March 7, according to the world's online merchants, today, the new "Video Consultant" service launched by Tmall Luxury Products co-brand was officially launched, open to all consumers, covering watches, jewelry, and ready-to-wear products. This service is equivalent to moving the VIP Room of luxury goods stores online. Professional shopping guides can connect live with customers in real time, explain product knowledge 1-on-1, and try on and on display. The first batch of luxury brands Cartier and Burberry were the first to launch the service. It is reported that in addition to video consultants, new black technologies such as AR trials, VR trials, and 3D displays have also been launched on Tmall, so consumers can see the matching effects of various items more intuitively. (E-commerce News)
2. What is worth buying: Sales of "high protein milk" related products in January-February increased by 5 times year-on-year
According to the news on March 7, what is worth buying data shows that in the milk category, from January to February this year, the sales of related dairy products with keyword "high protein milk" increased by 537.4% year-on-year; the concept of niche animal milk is prevalent, and the sales of related products of "pure camel milk" increased by 38.34% year-on-year. In addition, the concept of "plant-based" has also been frequently mentioned. In the second half of 2021, the popularity of "oat milk" in what is worth buying in the site remains high, and the search popularity of "oat (concentrated) slurry", the most important ingredient in oat milk, increased by more than 101% month-on-month. (E-commerce News)
3. Tmall Good House’s “Quality 315” house purchase monthly event officially launched
March 7th news, today, the "Protecting Home, Rest and Rest" Quality 315 House Purchase Monthly Activity was officially launched. The event focused on the topic of real estate complaints, formed a city expert group to broadcast online Q&A to alleviate the difficulties of protecting rights for home buyers. At the same time, the event will also launch two major lists: "2022 Anxin Real Estate Brand Must Buy List" and "Urban Satisfied Delivery Brand List". Based on the two major demands of quality and Anxin, it will respond to the current rising trend of property purchases. (E-commerce News)
4. Nantong Alibaba Center officially launched more than ten business lines
According to the official account of "Nantong Innovation Zone", recently, Nantong Alibaba Center settled in Zilang Science and Technology City. Alibaba's third urban-level center in Jiangsu has officially settled in Nantong Innovation Zone. In the future, the Nantong Center will focus on the research and development and application forces in the fields of cloud computing, big data, the Internet of Things, and artificial intelligence to serve the development of Nantong's economy, society and people's livelihood. (E-commerce News)
Internet news
5. Ctrip's "Her Journey" report: More than 60% of female orders placed in live broadcast orders in 2021
On March 7, Ctrip recently released the "2022 "Her Journey" Consumption Report" shows that in 2021, the per capita spending for travel by women is higher than that of men, and the proportion of women placing orders in live broadcast orders is 62%. The per capita tourism consumption growth of female users in new first-tier cities has exceeded that of first-tier cities. At the same time, under the background of the new birth policy, the number of orders for travel for multiple children increased by 22%, and the proportion of orders for women with multiple children reached as high as 60%. According to data from Ctrip's theme tours, in 2021, the number of women who tied their best friends to participate in outdoor travel increased by 76% year-on-year; the number of women who signed up for outdoor travel alone increased by 50%. (E-commerce News)
6. Youzan Distributor Function Officially Access Video Number
March 7th news, recently, Youzan Distributor function officially connected to the video account. After that, the distributor can attract traffic to the video account through the sharing live broadcast room and receive sales rebates. It is understood that after the video account is connected with Youzan Distributor, the merchant only needs to add the distributor as a sharing staff in the Youzan backend. After the distributor accepts it, he can share the video account live broadcast room to WeChat community and circle of friends. In the future, consumers place orders in the live broadcast room of the video account and the merchant’s micro-mall, and the bound distributors can receive corresponding commissions. (E-commerce News)
Cross-border newsletter
7. Amazon US website launches return service provider plan
On March 7, according to the "Amazon Global Store Opening", Amazon US Station recently launched a return service provider program, which provides sellers with multiple service providers for choice. These service providers will provide their local U.S. warehouse addresses to receive and manage returns from sellers' self-delivered orders. The program will be launched to all sellers in the US starting from March. (E-commerce News)
8. Wish donates supplies to Ukraine and provides support to local sellers
March 7 news, recently, cross-border e-commerce platform Wish announced that it would donate supplies to refugees fleeing Ukraine, including more than 65,000 items including clothes, shoes, wipes and diapers. Wish also promises to support Ukrainian sellers, refund 1 month’s commission and cancel all commissions for the next six months. (E-commerce News)
9. Amazon Prime Day 2022 may be held in July
According to TechRadar's forecast, Amazon Prime Day 2022 will be held from July 18 to July 19 (Tuesday). As usual, Amazon Prime Day is usually held in July, but in 2020, due to the sudden outbreak of the epidemic and insufficient preparations in all aspects, Prime Day was postponed to mid-October. In 2021, Prime Day will be held in advance from June 21 to 22. It is understood that recently, Amazon has announced several important time points. Data shows that in 2020, Amazon's global sales on Prime Day reached US$10.4 billion, and the total sales on Prime Day in 2021 were US$11.19 billion. (E-commerce News)
10. General Administration of Customs: my country's imports and exports increased by 13.3% year-on-year in the first two months of 2022
According to customs statistics, my country's total import and export value in the first two months of this year was 6.2 trillion yuan, an increase of 13.3% over the same period last year. Among them, exports were 3.47 trillion yuan, an increase of 13.6%; imports were 2.73 trillion yuan, an increase of 12.9%; and the trade surplus was 738.8 billion yuan, an increase of 16.3%. From the perspective of major commodities, exports of mechanical and electrical products were RMB 2.02 trillion, an increase of 9.9%, accounting for 58.3% of the total export value, of which electronic components and automobile exports increased by 24% and 99.1% respectively. In terms of imports, mechanical and electrical products and agricultural products were imported 1.11 trillion yuan and 225.44 billion yuan respectively, an increase of 6.7% and 7.7%. (E-commerce News)
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