#Laogao E-commerce Newsletter# [E-commerce Morning News on January 16]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on January 16] 1. JD.com's own brand "Jingfair" is launched, "benchmarking" NetEase Yanxuan; 2. A box of 2,800 yuan is rushing to buy it! The police conducted in-depth investigation and found a major case; 3. Solve the solution of "it is easy to buy gold and it is difficult to sell gold". JD.com launched an online gold repurchase platform; 5. Liu Qiangdong: Logistics in 2018 are endless during the Spring Festival! Spend a 75 million yuan annual fee.

　　E-commerce newsletter

　　1. JD.com’s own brand “Jingfair” is launched, “benchmarking” NetEase Yanxuan

　　JD.com quietly launched the "Jingfair" brand of life and home furnishings. Sources revealed that the project started in September last year and is led by a team of 20-30 people in Shanghai. The brand is benchmarked against NetEase Yanxuan and Mijia Youpin, and adopts the OEM/ODM model to provide selected, cost-effective and tonal products. Among the 34 SPUs that have been launched, including trolley cases, cotton pads, electric toothbrushes, towels, bedding, underwear, socks, etc. Judging from the promotion page of the official flagship store, January 17 will be the first wave of official promotion. (Source: 36kr)

　　2. There are more than 100,000 people rushing to buy a box of 2,800 yuan! Police investigated in depth and found a major case

　　A company in Hangzhou launched a box of "Golden One" glacier water worth 2,800 yuan, and customers became members after buying the water. The company promised to give members a cashback of 4,000 yuan in 40 days, and at the same time required members to actively develop downlines and promised to give certain returns. After police investigation, the company registered more than 180,000 members in one and a half years, with a total recharge amount exceeding 4.5 billion yuan. (Hangzhou TV)

　　3. Solve "it is easy to buy gold and it is difficult to sell gold". JD.com launches an online gold repurchase platform

　　On January 15, JD.com officially launched an online gold repurchase platform, reaching cooperation with gold companies such as China Gold, Caibai Jewelry, Cuilu Jewelry, Zero Gold Ha, Zhaojin Group, Zijin Gold Store, Sun Gold Store, and Jinyi in gold repurchase, trying to solve the problem of "it is easy to buy gold, difficult to sell gold" through online channels. (Source: Southern Metropolis Daily)

　　4. New Tmall retail unmanned stores appear in Beijing: using robots to sell robots

　　On January 14, a new Tmall retail unmanned store appeared in Beijing. It was not the person who acted as a shopping guide, but the Tmall elf, and robots sold robots. It turns out that this is a new retail unmanned experience store created for "Tmall Robot Day", including 12 brands including Ecovacs, UBL, DJI, 360, Xiaomi, iRobot, neato, Dyson, etc., in order to allow consumers to experience Tmall's fully intelligent lifestyle up close. (Source: China News Network)

　　5. Liu Qiangdong: There is endless logistics during the 2018 Spring Festival! Spend 75 million yuan in the New Year's fee

　　With the rapid development of logistics and distribution capabilities, the annual Spring Festival holiday is no longer a "window period" for e-commerce companies. After competing for prices in various personalized festivals, when the Chinese people's famous and real festival is approaching, various e-commerce companies began to compete for logistics. This is particularly obvious in the upcoming Spring Festival of the Year of the Dog, which can be said to be that people do not remove their armor or horses do not release their saddles. At the previous founding meeting of the Sino-French Entrepreneurs Committee, Liu Qiangdong, Chairman of the Board of Directors of JD.com, talked about JD.com's layout during the Spring Festival in an interview with the media. Liu Qiangdong said that JD Logistics will be open during this Spring Festival to ensure that consumers will be given the best service during the Double Festival (which coincides with the February 14 Valentine's Day). (Source: Phoenix.com)

　　Internet news

　　6. The story of McDonald's renamed in China: I used to want to use another name

　　Yesterday afternoon, Zhang Yichen, chairman and CEO of CITIC Capital, revealed at the Asian Financial Forum that the United States did not allow CITIC Capital to continue to use its original name after acquiring McDonald's, so he called "Golden Arch". Zhang Yichen revealed that this "the most sensational marketing on the Internet in 2017", but "the original intention is not marketing at all." "I originally wanted to use another name. McDonald's didn't let me use it. I was so angry that I called Golden Arches. In the end, the news about this was read 9 billion times online." (Source: The Paper)

　　7. It is said that Li Xiaolai, the richest man in China's Bitcoin, was arrested and refuted the rumors in the circle of friends: Rumors

　　Recently, it was rumored that Li Xiaolai was arrested in Beijing. Li Xiaolai posted on WeChat Moments that he was a rumor and denied the news. Screenshots circulated on the Internet show that the information comes from Ping An Beijing. The screenshot information says that Li Xiaolai is suspected of illegally raising funds in disguise through tools such as Bitcoin and Ethereum, and the amount involved is 2 billion yuan. (Source: Sina Technology)

　　8. Suning sells Alibaba shares and makes a net profit of 3.25 billion yuan. It impacts 4 trillion yuan in transaction volume within three years.

　　Suning Yunshang has just been renamed "Suning.com". On the 15th, Zhang Jindong, chairman of Suning Holdings Group, "sounded the charge" at Suning's 2018 spring deployment meeting - a comprehensive sprint towards Suning's goal of 20,000 offline stores and a transaction scale of 4 trillion yuan in 2020. (Source: First Financial Daily)

　　Cross-border newsletter

　　9. Amazon's latest patent, AR mirror, autonomous driving intrusion detection technology

　　Since its establishment in 1994, Amazon has been looking for ways to reform consumer shopping methods, and it has applied for more than 6,000 patents. In comparison, Walmart has applied for more than 300 patents, less than one-tenth of Amazon. Amazon is filing about 500 patents. While not all patents can eventually be launched as actual products, Amazon has relied on many very famous patents to earn rewards, such as One-Click Shopping and many technologies that form the basis of cloud computing, which is now the most profitable business on Amazon. (Source: NetEase Technology)

　　10. Walmart envisions e-commerce experience and copying the product selection process online

　　Over the past two years, Walmart has spent more money on e-commerce, working hard to narrow the gap with Amazon. In addition to acquiring e-commerce Jet and reducing the price of e-commerce products, Walmart has also applied for more related patents, such as one-click order buttons like Amazon Dash Button, and selling fresh food. According to a recent patent document from Walmart, Walmart envisions a mechanism that hopes to copy the process of consumers selecting products offline to the Internet.

　　The entire process is as follows: When a consumer places an order to buy fresh products such as fruits, Walmart employees (or machines) will use a 3D scanning technology to take photos of the products and then send the photos to the user for filtering. If consumers are not satisfied with the photo of the item, they can choose to reject the item within a given period of time and ask Walmart employees to provide another item of the same item. (Source: Lianshang.com)

　　Today's Lao Gao's opinion

　　The membership fee of 188,000 is really cheap. Make friends with 100 high-end e-commerce bosses in China and be brothers for life. Life and career are guaranteed. If you are qualified and courageous, you will come. It is reliable to have high-level brothers accompany you in the e-commerce industry.

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