Why does my store have no traffic?

　　The current Taobao rule is that good stores will dominate the natural search and dominate traffic distribution. In the early days of Taobao, many people thought that just upload the product, and then I found a way to generate traffic. This is wrong. So, then again, what is a good store? Our positioning for a good store is: a clear positioning, a clear style, healthy and stable.

　　Now people who have just started Taobao have this mentality, that is, they want to sell all products and want to buy them. This is wrong. If you sell everything, it will blur the store's style. There are too many products, too many price differences, and unclear themes. These problems will have an impact on the store. In fact, this mentality is understandable. It is because I have so many things on me, and there will always be one or two products that can be popular. But it is not advisable.

　　Another common mistake that sellers make is: when the store first opens, they like to put the products on the shelves at one time. These are often fatal to a store. Everyone hopes that things can be sold well at the beginning. This feeling is understandable and there is also a sense of urgent mentality, so they put everything on the shelves at once. However, if you want to do a good job in Taobao, the first important thing is: you must have a scientific and reasonable new plans and a scientific and reasonable product layout.

　　So, how to plan reasonably?

　　1. Do a good job in market analysis

　　We must do this market analysis in detail, enter the most accurate small market segment, and then gradually enrich and expand your product categories around your store labels. Only in this way will it benefit the store and be in line with Taobao's "small but beautiful" trend.

　　2. Planned and stable new products

　　If all the products are newly launched at one time, the difficulty of optimization will increase. Moreover, other treasures will become unsold products because you have not paid attention to them, and limited resources and energy will be dispersed. This will affect the store's overall quality score and reduce the search weight; if it is all available at one time, the store will not have product updates in the later stage, which will also have a great impact on the store.

　　There are indeed very few products in some categories. Even so, you must plan to launch new products, such as updating one per month. It is necessary to ensure that there is traffic support for new products.

　　The above is just a few more important parts to explain. There is still a lot of knowledge to know when introducing store traffic.

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